From Frenemies to BFFs: UCD and Agile
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From Frenemies to BFFs: UCD and Agile
Transcript of From Frenemies to BFFs: UCD and Agile
From Frenemies to BFFs: UCD and Agile
Focusing on Users
Benefits of Focusing on Users
33-50%
Reduction in development cycle
Faster and Cheaper Development
47-66%
UI is 47-66% of code, 40% of dev effort
80%
UI takes up 80% of unforeseen code fixes
Faster and Cheaper Development
5%
Only 5% of features are used 95% of the time
Benefits of Focusing on Users
Benefits of Focusing on Users
50%
Launch delays reduce profit by up to 50%
Revenue Growth
2.4x
Good user experience increases customer loyalty
43%
Top 10 UX leaders outperform S&P index
UCD vs AGILE
UCD
User-centered design process focuses on satisfying the user
AGILE
Agile methodology focuses on frequent
feature delivery
Teams iterate to learn about and design solutions for user needs
Teams iterate continuously to early and quickly deploy new features
VS
How to Practice Both
Focus on upfront minimal design
Design one sprint ahead
Provide only the necessary user insights
Conduct user research one sprint ahead
How to Practice Both
Conduct user research one sprint ahead
Provide only the necessary user insights
Focus on upfront minimal design
Design one sprint ahead
Together UCD and agile provide excellent user experiences while delivering on business objectives
UCD & AGILE
Why do it any other way?
