1. From Farm To Shelf To PantryCapitalizing on Consumer and Retail TrendsJoe Hattrup President & CEOFASTechnology Group

2. Joe Hattrup Founder/CEO 3. EnternetNewspaper ControlsFASTproCP Finishing SystemsCUSTOMprint+CPG Packaging Solutions 4. NFL 2013 RewindCowboys FansWelcome to Chicago! 5. The Jerry Jones enigma.Oil Guy? Football Guy? Or Brilliant Marketer! 6. Jerrys Play Actionlessons learned from localized marketingextend to fans outside of TexasSource: http://www.silverandblackpride.com/2013/1/30/3931766/new-nfl-fan-map-reveals-surprising-regional-allegiances 7. The 4 Principles of Survival in aMulti-Channel Retailer Environment1. Make the entire experience local2. Ensure product or service personalization3. Create a two way relationship with shoppers Creating a conversation vs. a monologue Retailer gathers feedback that leads to better service andproducts4. Provide shoppers with a new level of convenience 8. Walmart Media Clip 9. Baby steps toward product personalizationYear on year sales lift reportedly exceeded 10-15%!**unconfirmed 10. Cross Merchandising Store PromotionTarget-Kelloggs-Starbucks 11. When in doubtDo it all! 12. Shopper Engagement TrendsState of the ArtIs it simply technological noise?OrCan we build a sustainable businessmodel around the seemingly conflictingtechnology 13. Emerging Technology: PUSH Strategies 14. Common Denominator:Its a harder sell given todays privacy concernsRequired Reading: Age of Context: Mobile, Sensors, Data and the Futureof Privacy By Scoble & Israel 15. FASTech Solution: Integrated PUSH/PULL 16. FASTech-Shopper EngagementIntegrated PUSH/PULL StrategyVia the retail package and print, leverageFASTech core competencies to build shoppertrust and create the post-purchaserelationship. Integrate with PUSHengagement strategy where synergies exist. Localization Personalization Supply Chain Transparency Convenience 17. The FASTech MissionFrom Farm To Shelf To Pantry"The RIGHT newspaper......to the right household.......advertising the right product...at the right store.........at the right time!" 18. The PACKprint StandardShopper Engagementthe RIGHT way! Scannable serialization Supply chain gap filler Engage the shopper on her time and terms 19. The PACKPrint Standard 20. The PACKPrint StandardPowerful Shopper, Retailer, CPG Mfgr User Interface 21. The PACKPrint StandardHow is PACKprint truly disruptive technology, anda game-changer over conventional track-n-trace? Sophisticated integrated marketing retail weapon Exactly aligns with retailer & CPG needs and supply chaingaps Mobile apps. and tools available to scan and engage Technological reach, scalability, bandwidth 22. PACKprint Deployment ViabilityEither Private Label or BrandedMeatFresh Produce?BakeryDairyPet ProductsInfant Nutrition 23. What does PACKPrint mean: To the MANUFACTURER? To the RETAILER? To the SHOPPER?..To NEWSPAPER! 24. How can Newspaper be relevant? Continue to "Technologize" Logistics Precision Innovate, but simplify where prudent and maintainfocusResist tendency to be overwhelmed by Retail /CPG fickleness and obsession with impracticaltrendy technology 25. How can Newspaper be relevant?Focus on 1-2 straightforward and clear value propositions for supply-chainequation, align with 1 or more of the clear-cut Retail needs.Micro-targeted household sampling 26. How can Newspaper be relevant?Localized Cause Marketing InitiativesIn Store CommunicationAt Home Communication 27. Whats the End Game?1. Reinvention and innovation successful. Everyone wins!2. Jerry Jones recognized world-wide as marketingvisionary and genius.3. Ego satisfied. Retires as Cowboys G.M.DALLAS WINS SUPER BOWL XLIXCowboys 34 Broncos 31