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From Cowboy to Contemporary MEDIA INFORMATION 2018 OUR niche — Western Art & Architecture engages readers who appreciate artful living. Covering the Western visual arts — from the classic Western masters to contem- porary trendsetters — in lively, creative communities from Texas to the West Coast, we offer a sourcebook for both seasoned and new collectors. WA&A approaches its coverage of the arts from a lifestyle perspective. By exploring the western U.S. in search of events, auctions and showcases that celebrate interior design, architectural design and compelling art, WA&A invokes readers’ passion for art and architecture by evoking a powerful sense of time and place. Founded in 2007 and unmatched in literary and photographic excellence, the magazine is consistently recog- nized as a leader in regional consumer publishing. The Best Auctions The Hidden Destinations The Most Compelling Personalities The Quintessential Collector's Lifestyle Curtis T. by Tom Ferris From Cowboy to Contemporary Dale Chihuly’s Boathouse Studio The Fogg Art Museum’s Treasure Trove of Pigments Prix de West: Four Decades of Excellence The Couse-Sharp Historic Site Enters a New Era plus: Collector’s Eye: J. Landis Martin Rendering: Rob E. McQuay Architects in Southern Utah Perspective: Nicolai Fechin [1881 – 1955] in the American West JUNE | JULY 2017 From Cowboy to Contemporary A Centennial in the Hallowed Halls of the Salmagundi Club Western Icon Martin Grelle Returns with a One-Man Show Beyond Cowboys: Bill Anton and the Woolaroc Museum’s Best of the Best plus: Erin Currier: The Art of Justice In the Studio with Clyde Aspevig Perspective: Modern Pueblo Artist Awa Tsireh [1898 – 1955] Architecture in the West: Mountain Modern Masterpieces in Utah and Arizona OCTOBER | NOVEMBER 2017 From Cowboy to Contemporary FEBRUARY | MARCH 2017 CELEBRATING 10 YEARS A Vision in Black and White: Photographer Barbara Van Cleve The Life and Work of America’s Sculptor, Glenna Goodacre Architecture in the Rocky Mountain West Chris Maynard’s Carved Feathers plus: Collectors Nancy and Joe Masterson Sculptor Dan Ostermiller’s eclectic studio Latino experiences of the West: Mi Tierra at the Denver Art Museum Helen Henderson Chain [1849–1892]: painter, alpinist and philanthropist From Cowboy to Contemporary Dan Young, An Artist’s Point of View Painting America’s Industrial Landscapes From the East and of the West: Huihan Liu Architecture in the West: Texas Hill Country to the Coachella Valley plus: In the Studio with Gordon Huether Unsettled: Artists’ Depictions of Western Issues Throughout History Functionality and the Ephemeral, Robert Hutchison Architecture Perspective: The Father of Canadian Art, Paul Kane [1810–1871] AUGUST | SEPTEMBER 2017
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F r o m C o w b o y t o C o n t e m p o r a r y
Media inforMation
2018 OUR niche —
Western Art & Architecture engages readers who
appreciate artful living. Covering the Western visual
arts — from the classic Western masters to contem-
porary trendsetters — in lively, creative communities
from Texas to the West Coast, we offer a sourcebook for
both seasoned and new collectors.
WA&A approaches its coverage of the arts from
a lifestyle perspective. By exploring the western
U.S. in search of events, auctions and showcases
that celebrate interior design, architectural design and compelling art,
WA&A invokes readers’ passion for art and architecture by evoking a
powerful sense of time and place. Founded in 2007 and unmatched
in literary and photographic excellence, the magazine is consistently recog-
nized as a leader in regional consumer publishing.
The Best Auctions
The Hidden Destinations
The Most Compelling Personalities
The Quintessential Collector's Lifestyle
Curti
s T. b
y Tom
Ferri
s
F r o m C o w b o y t o C o n t e m p o r a r y
Dale Chihuly’s Boathouse StudioThe Fogg Art Museum’s Treasure Trove of Pigments
Prix de West: Four Decades of ExcellenceThe Couse-Sharp Historic Site Enters a New Era
plus:Collector’s Eye: J. Landis Martin
Rendering: Rob E. McQuay Architects in Southern Utah
Perspective: Nicolai Fechin [1881 – 1955] in the American West
June | July 2017
F r o m C o w b o y t o C o n t e m p o r a r y
A Centennial in the Hallowed Halls of the Salmagundi ClubWestern Icon Martin Grelle Returns with a One-Man ShowBeyond Cowboys: Bill Anton and the Woolaroc Museum’s Best of the Best
plus:Erin Currier: The Art of Justice
In the Studio with Clyde Aspevig
Perspective: Modern Pueblo Artist Awa Tsireh [1898 – 1955]
Architecture in the West: Mountain Modern Masterpieces in Utah and Arizona
OCtOber | NOvember 2017
F r o m C o w b o y t o C o n t e m p o r a r y
February | MarCh 2017
C e l e b r a t i n g 10 Y e a r s
A Vision in Black and White: Photographer Barbara Van Cleve
The Life and Work of America’s Sculptor, Glenna Goodacre
Architecture in the Rocky Mountain West
Chris Maynard’s Carved Feathers
plus:Collectors Nancy and Joe Masterson
Sculptor Dan Ostermiller’s eclectic studio
Latino experiences of the West: Mi Tierra at the Denver Art Museum
Helen Henderson Chain [1849–1892]: painter, alpinist and philanthropist
F r o m C o w b o y t o C o n t e m p o r a r y
Dan Young, An Artist’s Point of View
Painting America’s Industrial Landscapes
From the East and of the West: Huihan Liu
Architecture in the West: Texas Hill Country to the Coachella Valley
plus:In the Studio with Gordon Huether
Unsettled: Artists’ Depictions of Western Issues Throughout History
Functionality and the Ephemeral, Robert Hutchison Architecture
Perspective: The Father of Canadian Art, Paul Kane [1810–1871]
August | september 2017
Media inforMation
2018reader faCtS
SoutheaSt16%
Central14%
SouthweSt34%
northweSt16%
DISTRIBUTION
Subscriptions by Region
55% Subscribers (30,000)
36% Newsstand (20,000)
9% Specialty/Lodging Outlets (5,000)
eaSt20%
WA&A is my go-to magazine for superior articles on art. I have discovered numerous artists in the magazine and know that many art patrons have discovered the Coors Western Art Show there as well. Honestly, I don’t think I’ve ever thrown out a copy; I’ve got a stack of past issues sitting next tomy desk right now.
— Rose FredrickFine Art Publisher and Curator
F r o m C o w b o y t o C o n t e m p o r a r y
n Spend an average of $36,000 annually on art
n 78% of readers have a net worth of over $1 million
n 45% of readers own homes valued at over $1 million
n 55% men, 45% women and 56 years old on average
n 86% have higher education degrees
n 84% are married
n Spend an average of 6.5 weeks per year on vacation
n Attend more than seven art events annually
n Nearly half of all readers keep their WA&A issues indefinitely as a resource and reference
n 31% made a purchase decision based on WA&A
n 27% requested info from our advertisers
n 41% visited an advertiser’s website
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F r o m C o w b o y t o C o n t e m p o r a r y
February/March ad closing: dec. 7
Files Due: dec. 9
On Sale: Jan. 10
April/Mayad closing: feb. 14
Files Due: feb. 16
On Sale: March 14
June/July ad closing: april 11
Files Due: april 13
On Sale: May 9
August/Septemberad closing: June 13
Files Due: June 15
On Sale: July 11
October/November ad closing: aug. 15
Files Due: aug. 17
On Sale: Sept. 12
December/Januaryad closing: oct. 10
Files Due: oct. 12
On Sale: nov. 7
F r o m C o w b o y t o C o n t e m p o r a r y
Dale Chihuly’s Boathouse StudioThe Fogg Art Museum’s Treasure Trove of PigmentsPrix de West: Four Decades of ExcellenceThe Couse-Sharp Historic Site Enters a New Era
plus:Collector’s Eye: J. Landis Martin Rendering: Rob E. McQuay Architects in Southern UtahPerspective: Nicolai Fechin [1881 – 1955] in the American West
June | July 2017
F r o m C o w b o y t o C o n t e m p o r a r y
Dan Young, An Artist’s Point of View Painting America’s Industrial LandscapesFrom the East and of the West: Huihan Liu Architecture in the West: Texas Hill Country to the Coachella Valley
plus:In the Studio with Gordon Huether Unsettled: Artists’ Depictions of Western Issues Throughout HistoryFunctionality and the Ephemeral, Robert Hutchison ArchitecturePerspective: The Father of Canadian Art, Paul Kane [1810–1871]
August | september 2017
F r o m C o w b o y t o C o n t e m p o r a r y
February | MarCh 2017
C e l e b r a t i n g 10 Y e a r s
A Vision in Black and White: Photographer Barbara Van Cleve The Life and Work of America’s Sculptor, Glenna GoodacreArchitecture in the Rocky Mountain West Chris Maynard’s Carved Feathers
plus:Collectors Nancy and Joe MastersonSculptor Dan Ostermiller’s eclectic studioLatino experiences of the West: Mi Tierra at the Denver Art MuseumHelen Henderson Chain [1849–1892]: painter, alpinist and philanthropist
rateS & deadlineS
Media inforMation
2018
2018 advertising rateseffective January 2018, based on number of issues in any 12-month period. all orders non-cancelable after closing date. Minimum ad size of 1/4 page required to hold contract rate.
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ad SPeCifiCationS
Media inforMation
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1/2 Vertical3.53"
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2/3 Vertical4.73" x 10.50"
1/3 Vertical
2.35" x
10.50"
1/3 Horizontal4.73" x 5.12"
Double Page with Bleed
19.25" x 12.25"
1 Page w/bleed9.75" x 12.25"
“Live” Area8.5” x 11”
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AD suBMissionAds can be submitted as PDF or original source documents from InDesign, Photoshop or Illustrator. If you are using any program other than these listed to build your files, you must export them as PDF files with outlined fonts. Please package your files to ensure all images, fonts, etc. are included. Please outline or rasterize fonts. PDFs must be sent as PDF/X-1a:2001.
all colors must be CMYK — no spot color, no pantone colors. Remove all pantone colors from swatch palette before exporting PDF file. If using black backgrounds, use rich black: C-40 m-40 Y-40 K-100.
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MeCHAniCAL reQuireMenTs
“Art washes away from the soul the dust of everyday life.”
— Pablo Picasso
F r o m C o w b o y t o C o n t e m p o r a r y
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digital
Media inforMation
2018WEbsite Ads:Average views per month: 17,500 n ISSUES PAGE BANNER ADn STORIES PAGE BANNER ADn RECTANGLE SIDEBAR ADS
DEDICATED EMAILOpt-in subscribers: 15,000Average open rate: 18%
Newsletter/CONTENT BLOG POSTOpt-in subscribers: 15,000Average open rate: 18%
FACEBOOK POSTTotal Facebook followers: 18,000
INSTAGRAM POSTTotal Instagram followers: 7,500
DIGITAL RATES:
generAL rATes 1–2 Mos 3–6 Mos 7–12 Mos
medium Rectangle $150 $120 $105
Long Rectangle $275 $220 $192
Issues Page Banner $90 $72 $63
Stories Page Banner $120 $96 $84 20% SAVINGS 30% SAVINGS
* Cost Per Month
SOCIAL RATES:
generAL rATes
Dedicated Ema $1,200
Content Blog Post $500
Facebook Post $500
Instagram Post $250
* Cost Per Month
“I am a fine art painter in Santa Fe, New Mexico, with a lot of experience in the advertising business. I look at results. My painting, Quiet Journey Into the Aspen, was included in the article and sold immediately to a couple who flew in on their private jet and carried the painting home! This is not the first time we have had success in sales with WA&A. It seems the readership of this publication is made up of many art buyers.”
— Roseta Santiago, Artist
F r o m C o w b o y t o C o n t e m p o r a r y
Roseta Santiago | Quiet Journey Into the Aspen
F r o m C o w b o y t o C o n t e m p o r a r y
ContaCt
Media inforMation
2018
800 .731.1227 ADVERTISING
800 .417 .3314 CIRCULATION/SUBSCRIPTIONS
Western Art & Architecture1050 East main StreetBozeman, mT 59715 STREET ADDRESS
P.O. Box 1069 Bozeman, mT 59771-1069 mAILING ADDRESS
406 .586 .2712 PHONE
406 .586 .2986 FAX
WesternArtandArchitecture.com
Your sales rep for more information on advertising and submission
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(406) 586-712 OFFICE [email protected]
F r o m C o w b o y t o C o n t e m p o r a r y
Dale Chihuly’s Boathouse StudioThe Fogg Art Museum’s Treasure Trove of Pigments
Prix de West: Four Decades of ExcellenceThe Couse-Sharp Historic Site Enters a New Era
plus:Collector’s Eye: J. Landis Martin
Rendering: Rob E. McQuay Architects in Southern Utah
Perspective: Nicolai Fechin [1881 – 1955] in the American West
June | July 2017
F r o m C o w b o y t o C o n t e m p o r a r y
February | MarCh 2017
C e l e b r a t i n g 10 Y e a r s
A Vision in Black and White: Photographer Barbara Van Cleve
The Life and Work of America’s Sculptor, Glenna Goodacre
Architecture in the Rocky Mountain West
Chris Maynard’s Carved Feathers
plus:Collectors Nancy and Joe Masterson
Sculptor Dan Ostermiller’s eclectic studio
Latino experiences of the West: Mi Tierra at the Denver Art Museum
Helen Henderson Chain [1849–1892]: painter, alpinist and philanthropist
F r o m C o w b o y t o C o n t e m p o r a r y
Dan Young, An Artist’s Point of View
Painting America’s Industrial Landscapes
From the East and of the West: Huihan Liu
Architecture in the West: Texas Hill Country to the Coachella Valley
plus:In the Studio with Gordon Huether
Unsettled: Artists’ Depictions of Western Issues Throughout History
Functionality and the Ephemeral, Robert Hutchison Architecture
Perspective: The Father of Canadian Art, Paul Kane [1810–1871]
August | september 2017
Western Art & Architecture travels First ClassIn 2018, WA&A will continue its successful partnership with Delta Airlines, reaching elite members of the Delta Airlines Sky Club through complimentary distribution of the magazine at Sky Club lounges in airports across the country. Noted for luxury and excellence, Delta Sky Club services millions of guests annually. Sky Club members spend an average of two hours per visit where they have access to free Wi-Fi, beverag-es, special events and now WA&A and your advertising. This translates to even better exposure for your products and services.
SpeCial DiStribution WA&A is directly distributed to more than 3,500 top architects and design professionals across the country and is also distributed at major auctions and events, including the Coeur d’Alene Art Auction, Scottsdale Art Auction, Prix de West, masters of the American West, Heritage Auctions, Jackson Hole Art Auction, Santa Fe Art Auction, Palm Beach Shows, LA Art Show, Western Design Conference and many more.
You will find WA&A on the nightstands of the finest hotels and resorts in Jackson Hole, Santa Fe, Tahoe, Park City, Telluride, Sun Valley, Laguna Beach and San Francisco, in addition to an ever-growing list of partnering resorts.
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