From Concept to Concrete:

Giving You the Business (Plan)

October 27, 2014

So, Why Are We Here?

Because there are a lot of steps and players involved in the process to get from

a conceptual plan to a concrete service or capital improvement…

The General Components

Comprehensive Operations Analysis (COA)

Transit Development Plan (TDP)

Transit Operations Plan (TOP)

Construction/Capital Plan

Marketing/Education Plan

Finance Plan

If you fail to plan, you…

Implementation

The Main Plans

“Snapshot in

time” analysis

Improve current

service in near

term

May save or

reallocate

resources

COA

Longer term

vision for

transit

Improve

current service

over time

Prioritizes &

costs desired

improvements

TDP

“Operationalizes”

the plans

Turns

improvement

concepts into real

service

Identifies capital

& staffing needs

TOP

The Main Plans

COA TDP TOP

Business Plan

The Process

This is the basic flow of going from concept to concrete…

Analyz

e

Construct/Buy

Operationalize

Plan

Market

Implement

Fund

The Transit Agency Participants

Planning

Administratio

n

Finance Marketing

Operation

s

How Are They Engaged?

How is service doing now?

How do we improve it?

What do riders want?

How do we attract new ones?

What alternatives meet the needs?

Which options are priority?

What will the improvements cost?

Consider key elements of the TDP process…

Planning

Admin

Finance

Marketing

Operation

s

The Community Participants

Decision

-makers

Stakeholder

s

Riders

Governing

Board

General

Public

How Do We Engage Them?

Surveys (on-board, intercept, on-line, telephone)

Open house meetings

Workshops/focus groups

Community event tables/displays

Flyers/information mail-outs

Internet/social media

Riders & Non-Users…

Inclusive &

Ongoing

4 Key Stages

How Do We Engage Them?

Branding your plans

Here’s a unique idea that’s gaining steam…

Presentation Title Here

Title Here

Subtitle Here

January 5, 2012

Does It Really Help?

Does it make a difference with patrons?

Can it help non-users change perception about transit?

Can stakeholder support really be swayed?

Is there really a chance we can get the community to buy

into the funding of transit?

How important is marketing & education to the transit agency’s cause?

Let’s find out…

Is Marketing & Education Important?

Conducted by Florida Opinion Research

Sample of 400 registered voters

April 18-21, 2013

95% confidence with ±4.9% margin of sampling error

Polk County 2013 Public Transit Services Survey

0.8%

89.6%

9.7%

0% 20% 40% 60% 80% 100%

Unsure/No response

No, never heard of it

Yes, heard of it

2.7%

16.9%

4.8%

75.5%

0% 50% 100%

Unsure/No answer

Mixed/No opinion

Bad idea

Good idea

Prior to this survey, have you

heard of the My Ride Plan?

Based on what you have heard, do

you think the plan is a good or bad

idea?

Is Marketing & Education Important?

Conducted by Florida Opinion Research

Sample of 500 registered voters

July 15-18, 2013

95% confidence with ±4.38% margin of sampling error

Broward County 2013 Transit Services Survey

4%

39%

58%

7%

45%

49%

0% 20% 40% 60% 80%

Unsure/Noresponse

Against

For

Early in Survey Late in Survey

Would you vote for or against a ½-cent increase in sales

tax in order to pay for expanded and improved bus

services?

How Do We Engage Them?

Interviews

Information meetings/workshops

Fact sheets

Presentations

Plan review opportunities

Executive summaries/briefings

Internet/social media

Stakeholders & Decision-makers…

Build Consensus

How Do We Engage Them?

Transit Task Force

Here’s a unique idea that helped in Lee…

Lee County Transit Task Force Community Representatives Alorica, Inc. Bike-Walk-Lee Chico’s Courtyard by Marriott David Plummer & Assoc FDOT FGCU GoodWheels Henderson, Franklin,

Starnes & Holt Lee County Health Dept Lehigh Acres Chamber of

Commerce LYNX Publix Supermarkets Ringland Construction Shell Point Retirement Community United Way 21st Century Collaboration

Economic Development Lee County MPO For more information or to comment visit or call www.rideleetran.com LeeTran Customer Service (239)533-8726

LEE COUNTY TRANSIT TASK FORCE

MEETING 10

Ft. Myers, FL

Thursday, September 8, 2011

Meeting Objectives

Review Funding Options

Review the Concept of Special Assessment Districts

Review the Concept of a Transportation Authority

Begin to Develop Recommendations

Meeting Agenda

1:00 Opening, Introductions and Agenda Review

1:05 Update on BOCC Transit Issues

1:10 Review Concept of Sales Tax Providing Additional

Transit Funding

1:30 Review Concept of General Fund Providing

Additional Transit Funding

1:40 Review Concept of the Gas Tax Providing

Additional Transit Funding

1:50 Review the Concept of Special Assessments to

Provide Transit Funding

2:15 Break

2:30 Review the Concept of a Transportation Authority

3:00 Possible Recommendations from Exercises

3:30 Review Topics from Previous Meetings for Possible

Recommendations

3:50 Public Comment

3:55 Next Steps and Meeting Evaluation

4:00 Adjourn

Why Should We Engage Them?

Understand markets

Determine needs

Gauge satisfaction

Riders

Understand markets

Determine desires

Educate & build

support

Non-Users

Establish

relationships

Determine interests

Educate & build

support

Stakeholders

Strengthen bonds

Determine goals

Educate & build

support

Prove transit matters!

Decision-makers

Why Should We Engage Them?

If you want to implement your plan, you’ll need support for local funding…

Have a great plan & let everyone know about it

Tout the benefits of transit, both direct & indirect

Show citizens what they get & how they benefit

Ensure a reputation for efficiency & fiscal responsibility

Build strong stakeholder support with champions

Prove to decision-makers that investment in transit is

good business…

Good Business (Plan)

= $

The Proof

Transportation ballot measures in the US have passed at a 65% rate in 2014.

Total of 43 measures in 16 states in 2014

13 wins and 7 losses thus far

23 more measures go to vote in November

– Pinellas County: Greenlight Pinellas

– Polk County: My Ride/My Road

– Alachua County: Moving Alachua County Forward

The Process…

…For a Good Business Plan.

The Picture…