From Blogs To Real Time Web

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A summary of Social Media beginning from blogs to real-time-web by Meral Akin-Hecke Digitalks

Transcript of From Blogs To Real Time Web

Web2.0, was nun?

Von Blogs zu Real-Time-WebSocial Media ReiheMag. Meral Akin-Hecke Digitalks

Social Media ndert die Art & Weise, wie wirkommuniziereninteragierenpartizipierenvernetzenTheme*

Agenda*Ist social media ein Hype?Social media revolution, Socialnomics


*Ist Social Media ein Hype?


Watch the video Social Media Revolution at*

Extending Your Voice To The World: Blogging

Simple Online Publishing Technology Has Revolutionized How Information Spreads Around The Globe The Power Has Shifted To The Participants.ThemeSlideshow by Jeremiah Owyang*

Agenda*Extending your voice to the world, J. OwyangBlogs in Plain English, Common Craft ShowHow are blogs usedBenefits of blogsSocial Media LadderLearnings from US500 Companies

Extending your voice to the world*

Watch common craft show:*

What is a blog?Reverse-chronological orderEasy to updatePersonalityA journal of activityA series of thoughtsCommentsArchived


How are blogs used?Personal BlogsProfessional BloggersBusiness Blogs


Personal Blog*

Professional Blog*

Corporate Blog:*

Corporate Blog: Ja Natrlich!*

Corporate Blog: Kulinarisch Reisen*

How businesses use blogs?Launch New ProductsPRDemonstrate ExpertiseDisseminate InformationAnswer Common QuestionsTransparencyForm relationships


Other benefits of blogsMore content for your siteSEO optimizedGreat source of linksIndexed quickly by GoogleGoogle will revisit your site more frequentlySocial Media hub*

The magic of RSS A blog, unlike a website can announce itself

RSS to email

Feed Readers

Google reader*

Subscribe to Blogs*Feedreader

Blog Search*Blogsuchmaschine

Social Media Usage*Quelle: Groundswell, Forrester,

Learnings from US500 Companies*Quelle: sind mit Social Media vertraut62% der C-Levels kennen sich mit Twitter aus52% haben Twitter oder Social Networking genutzt um ihr Business zu promoten25% geben an, Twitter sei ein angemessener Platz, um mit Partnern Online zu kommunizieren45% betrieben 2009 ein Firmen-Blog91% nutzen zumindest 1 Social-Media-Tool

Engaging Everybody:Social Networking

Theme*Universal McCanns research reveals that social networks are becoming the dominant platform for content creation and content sharing


Agenda*Social NetworksPower to people Survey Wave4, Universal McCann The Journey of a TweetReal Time WebSocial Media Survey 2009, GfK Austria

Engage Brand Ambassadors*Quelle http://www.

Call to action*Quelle

Dont only inform involve *Quelle

No need to build a fancy facebook application*Quelle MALM PROMOTION

The Journey of a Tweet*

Universal McCann Wave4 Survey*Quelle

Real-Time-Search Twitter*Quelle

Real-Time-Search Facebook*Quelle

Real-Time-Search Google*Quelle

Mashup: Deutschland Schneekarte*Quelle

Location Based Services: Gowalla*Quelle

Location Based Services: Foursquare*Quelle

Social Networks 2009 GfK Austria*Quelle http://www.ikp.atDie sterreicherinnen und sterreicher sind online stark vernetzt. 69% nutzen derzeit zumindest ein Social Network.50% sind sogar mehrmals im Monat auf einer dieser Plattformen. 14-19 Jhrige sind 100% auf Social NetworksAuch 58% der 50-59 Jhrigen sind auf Facebook, Youtube und Xing unterwegs.Austria sterreich 2.0 Facebook Fanpage Logo

*Danke!Meral Akin-Hecke - [email protected]