From Blogs To Real Time Web

Click here to load reader

  • date post

    17-Oct-2014
  • Category

    Technology

  • view

    1.971
  • download

    1

Embed Size (px)

description

A summary of Social Media beginning from blogs to real-time-web by Meral Akin-Hecke Digitalks www.digitalks.at

Transcript of From Blogs To Real Time Web

Web2.0, was nun?

Von Blogs zu Real-Time-WebSocial Media ReiheMag. Meral Akin-Hecke Digitalks www.digitalks.at

Social Media ndert die Art & Weise, wie wirkommuniziereninteragierenpartizipierenvernetzenTheme*

Agenda*Ist social media ein Hype?Social media revolution, Socialnomics

*Quelle http://geekandpoke.typepad.com/.a/6a00d8341d3df553ef01156fae09a1970c-pi

*Ist Social Media ein Hype?

Quelle http://kosmar.de/archives/2005/11/11/the-huge-cloud-lens-bubble-map-web20/*

Watch the video Social Media Revolution at http://socialnomics.net/video*

Extending Your Voice To The World: Blogging

Simple Online Publishing Technology Has Revolutionized How Information Spreads Around The Globe The Power Has Shifted To The Participants.ThemeSlideshow by Jeremiah Owyang http://www.slideshare.net/jeremiah_owyang/blogging-strategy-extending-your-voice-to-the-world*

Agenda*Extending your voice to the world, J. OwyangBlogs in Plain English, Common Craft ShowHow are blogs usedBenefits of blogsSocial Media LadderLearnings from US500 Companies

Extending your voice to the worldhttp://www.slideshare.net/jeremiah_owyang/blogging-strategy-extending-your-voice-to-the-world*

Watch common craft show: http://www.commoncraft.com/blogs*

What is a blog?Reverse-chronological orderEasy to updatePersonalityA journal of activityA series of thoughtsCommentsArchived

*

How are blogs used?Personal BlogsProfessional BloggersBusiness Blogs

*

Personal Blog*http://digiom.wordpress.com

Professional Blog*http://www.misik.at

Corporate Blog: checkfelix.com*http://www.checkfelix.com/blog

Corporate Blog: Ja Natrlich!*http://makingofjanatuerlich.at/

Corporate Blog: Kulinarisch Reisen*http://blog.austria.info/

How businesses use blogs?Launch New ProductsPRDemonstrate ExpertiseDisseminate InformationAnswer Common QuestionsTransparencyForm relationships

*

Other benefits of blogsMore content for your siteSEO optimizedGreat source of linksIndexed quickly by GoogleGoogle will revisit your site more frequentlySocial Media hub*

The magic of RSS A blog, unlike a website can announce itself

RSS to email

Feed Readers

Google reader*

Subscribe to Blogs*Feedreader netvibes.com

Blog Search*Blogsuchmaschine twingly.com

Social Media Usage*Quelle: Groundswell, Forrester, http://www.forrester.com/Groundswell/ladder.html

Learnings from US500 Companies*Quelle: http://www.umassd.edu/cmr/studiesresearch/socialmedia2009.pdf75% sind mit Social Media vertraut62% der C-Levels kennen sich mit Twitter aus52% haben Twitter oder Social Networking genutzt um ihr Business zu promoten25% geben an, Twitter sei ein angemessener Platz, um mit Partnern Online zu kommunizieren45% betrieben 2009 ein Firmen-Blog91% nutzen zumindest 1 Social-Media-Tool

Engaging Everybody:Social Networking

Theme*Universal McCanns research reveals that social networks are becoming the dominant platform for content creation and content sharing

Quelle http://www.slideshare.net/Olivier.mermet/universal-mc-cann-wave4

Agenda*Social NetworksPower to people Survey Wave4, Universal McCann The Journey of a TweetReal Time WebSocial Media Survey 2009, GfK Austria

Engage Brand Ambassadors*Quelle http://www. facebook.com/oe3

Call to action*Quelle http://www.facebook.com/group.php?gid=32171474167&ref=ts

Dont only inform involve *Quelle http://www.facebook.com/pages/IKEA/52292728640

No need to build a fancy facebook application*Quelle http://ihaveanidea.org/inbox/2009/11/30/forsman-bodenfors-tags-another-one-for-ikea/IKEA MALM PROMOTION

The Journey of a Tweet*http://www.ngonlinenews.com/media/media-news/infographics/journey_of_twitter_post.png

Universal McCann Wave4 Survey*Quelle http://www.slideshare.net/Olivier.mermet/universal-mc-cann-wave4

Real-Time-Search Twitter*Quelle http://search.twitter.com

Real-Time-Search Facebook*Quelle http://www.facebook.com

Real-Time-Search Google*Quelle http://google.com

Mashup: Deutschland Schneekarte*Quelle http://morbz.de/TwittSnow

Location Based Services: Gowalla*Quelle http://gowalla.com

Location Based Services: Foursquare*Quelle http://foursquare.com

Social Networks 2009 GfK Austria*Quelle http://www.ikp.atDie sterreicherinnen und sterreicher sind online stark vernetzt. 69% nutzen derzeit zumindest ein Social Network.50% sind sogar mehrmals im Monat auf einer dieser Plattformen. 14-19 Jhrige sind 100% auf Social NetworksAuch 58% der 50-59 Jhrigen sind auf Facebook, Youtube und Xing unterwegs.Austria sterreich 2.0 Facebook Fanpage Logo

*Danke!Meral Akin-Hecke www.digitalks.at - [email protected]

***********************************