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Getting to Know You: From Anonymous to Known User

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First, a Few Questions:

• What opportunities have you taken to

personalize your customers’ online experience?

• How diverse is your audience?

• What are your KPIs?

• How are you documenting success?

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View of Website Visitors: General Analytics

• IP Address• Location• Time on Site• Pages viewed• Visits and Return Visits

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Ann’s Interests

View of Website Visitors: Rich Social Profile Data

Ann’s Friends

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Earning Users’ Valuable Data

• Begin a Dialogue• Cultivate and Steward• Request Permission Progressively• Be Transparent

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Digesting and Utilizing Social Data

• Segmentation• Rewarding Behavior• Build Advocacy• Improve Conversion

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Rewards for You

Improved conversion

Enhanced customer intelligence

Increased word of mouth marketing

More frequent return visits

Boost in on-site engagement

Rise in referral traffic

Drive return visits