"From 0 to 1 million users in less than 6 months" by Marc-Antoine Durant, Co-Founder and CEO @ LiPP
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Transcript of "From 0 to 1 million users in less than 6 months" by Marc-Antoine Durant, Co-Founder and CEO @ LiPP
LIPP
HELLO 😊
Marc-AntoineDurand
LiPP ?
LiPP
« Mobile app to create, watch and share videos »
📱
We tackle some major problems
Vertical newsfeeds suck for video
Sharing is not creative
Finding video content is not easy
Our secret sauce
« Our users can now be really addicted to videos »
LiPP
We have fun with a growing community
+1M users
We make sharing fun
+ 4M Share
+ 15M Recordings
+ 40% of users create
We make video watching addictive
+ 100 Videos Per user per day
(average)
+ 10M Views on the app
(beta)
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20% of our DAU spend 2 hours using the app everyday
♥
!
Our users it
HOW WE STARTED ?
MVP
Hackathon
You have to run fast
build fast
measure fast
learn fast
Two rules
😱« If a feature is not used by at least 25% of our users… We get rid of it »
« If you get rid of a feature and your users are screaming, you iterate on it »
Excel is our best friend
3 CASE STUDIES
Bye Bye Feature
We wanted to cry
Format Carré et watermark
Work work work work work
🙌Virality = Rihanna + Teletubbies
More than 10 iterations
Now 98% of our users open the TV Channels
ACQUISITION
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!! ! !
YOU NEED TO TEST EVERY CHANNEL
MESSENGER WAS A GREAT OPPORTUNITY
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NO MASSIVE DOWNLOADS BUT BRAND AWARENESS
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! ! !
< 5 % conversion rate
GIRLS’ POWER
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OUR USERS
Millennials13 -25 YO
HOW WE CREATE BRAND AWARENESS
13-17 yo
influence
13-17 yo 18-25 yo
SNAPCHAT BECAME OUR MAIN CHANNEL OF ACQUISITION
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SNAPCHAT BECAME OUR MAIN CHANNEL OF ACQUISITION
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« You watch stories when you’re bored »
« Fullscreen is like LIFE = strong mimetism »20%
👻
INFLUENCERS ON SNAPCHAT ARE LIKE GHOSTS FOR ADULTS
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Word Of Mouth Audience
Very homogenous audience 👻Do you know 15 yo teenagers ?
I’m 27…. I’m not a teen
MAKE IT VIRAL FROM SNAPCHAT
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! !+
MERCI 😘
Question ?😅
