Frightened by this?. How do you think a child would react?
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Transcript of Frightened by this?. How do you think a child would react?
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Frightened by this?
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How do you think a child would react?
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Statistics
• 0 – 5 years receive 5 injections at various stages:– MMR– MenC– Polio/Tetanus/Diphtheria/Whooping Cough
• 3.5 million children are under 4 yrs in UK (2001)• Increasing fertility rate:- 1.77 children per woman (2004)
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This book will help
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Sandy the Starfish
This book helps with the fear of injections by:
• Encouraging interaction with child and parent• Reassurance through talking• Alleviation of fear by understanding the unknown• Making it fun
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Who is the market?
• Boys and girls• 0 – 5 years olds• Relatives, friends and parents with children of this age
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“Young children can be frightened by hospitals. Sandy the Starfish will provide an easy way to explain what will happen in hospital and why”
Mr R. Garret-Cox FRCS
Great Ormond Street HospitalLondon
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Benefits
• Huge market (3.5 million 0 – 4 year olds in UK)• Currently no book on this subject for children• Reduces children’s anguish • Reduces parent’s stress and guilt• Child understands situation• Parents and children happier • High quality product• Appeals to all faiths and ethnic backgrounds• Politically correct• Value for money
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“Sandy the Starfish is essential for the young child who has to undergo a blood test.”
Dr Orla Killeen Consultant Paediatrician Our Lady’s Hospital for Sick Children
Dublin, Ireland
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Merchandise
• Book supplemented by own website• Includes interactive game• Fun colouring-ins
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Website
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Product Placement
• High Quality• Educational• Fun• Social Conscience• Ethical• Responsible
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Sandy the Starfish
Current outlets: • www.amazon.co.uk• www.sandystarfish.net
RRP £6.99
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That wasn’t so painful was it?
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Buy now at www.sandystarfish.net