Friendly PersuasionConversing on the Controversial

What persuades you?

People are persuaded by

trustworthinessTrustworthiness is built on

relationship

So how do you get there quickly?

A good conversation

Good conversation happens with people you’re familiar with

How do you build

familiarity?Use Aristotle’s

Rules of Persuasion

Ethos: Your personal credibility and character.

Pathos: Your ability to empathetically engage emotionally.

Logos: Your presentation of an organized, researched, logical argument.

You’re not going to persuade if your presentation does not use these 3 elements.

Considering your audience

Considering your audience

Where are they likely to stand on the issue?

What is their familiarity with you and your argument?

What should you appeal to?

What are the counterarguments (in your audience’s mind)?

Organizing your speech to persuade

Organizing the speechIntro

Hook (Pathos)

Thesis (Rhetoric, Logos)

Preview (Logos)

Transition (Rhetoric)

Body 1

Claim

Evidence (Ethos)

Warrant (Logos)

Reasoning (Pathos)

Transition (Rhetoric)

Body 2 (and 3)

Claim

Evidence (Ethos)

Warrant (Logos)

Reasoning (Pathos)

Transition (Rhetoric)

Conclusion/Call to Action

Reiterate thesis/preview (Logos/Ethos)

Specifically state what the audience is to think/do (Nature of appeal depends on audience)

Closing “Wow” (Pathos)

Delivering the speech

Delivering the speechDress and posture: Builds credibility.

Tone and Expression: Builds relationship with audience.

Direct eye contact: Remember their faces.

Don’t get surprised: You planned every joke expecting a laugh.

Where will you pause?

Engage counter arguments

Get them moving: Calls to action should be immediately actionable.

How to practice

Practice like you play

1.Practice on your own

2.In front of mirror

3.In front of camera

4.In front of 2 friends

5.In front of 2 friends & 2 “not friends”

6.In public

7.In full dress

On speech anxiety

Overcoming speech nervesDo what I told you

Think about your audience first

It's a challenge, not a fight to the death

Practice in front of people, get feedback

Change the narrative: You’re excited, not nervous

Bottom line: Being nervous is fine. What you do with it is what matters.

Go Get ‘Em!