Colorado Press Association ConventionApril 21-22 • Denver West Sheraton

FridayTime Keynote Editorial Editorial digital Advertising Digital sales Graphics General

10 a.m. Annual meeting Editorial Round

Table: Newsroom Lessons

Advertising Roundtable:

Growing Revenue

11:30 a.m. Gov. Hickenloooper: State of the State

1:15 p.m.

Dean Miller: Fake News — Smart Solutions to the Dummy Problem

Amber Hunt: The ethics of Audio

Chris Rhodes: Selling Against Social and Other Objections

Lee Little: Using Mobile Solutions to

Drive Digital Revenue

Lisa Schlichtman: Rules of

Engagement

2:30 p.m.

Rev. Kevin F. Burke, S.J., Julia

Brumbaugh and Russ Arnold of Regis

University: Religion Reporting: It’s more

than storytelling

Steve Zansberg: Social Media: Legal rights and ethical wrongs (90 minute

session)

Chris Rhoades: Getting Outside Our

Footprint

Mike Schmiesk: Get More Social with

Social

David Holub: Basic Design Principles

Job Fair

3:45 p.m.

David Migoya and Alicia Wallace, of the

Denver Post, Marijuana: Covering

Colorado's Latest Billion-dollar Industry

Futures session

Emma Simmins: Advanced Digital

Selling: How to Grow Digital Revenue by

Double Digits

David Holub: Developing and Leading Niche

Publications

5 p.m. Cocktails and Appetizers

6 p.m. Start dinnerAP awards

6:45 p.m. Amy Wobbema: Baptism by flame

9 p.m. Social event

Colorado Press Association ConventionApril 21-22 • Denver West Sheraton

SaturdayTime Keynote Editorial Editorial digital

Revenue enhancement / engagement

Digital sales Graphics

7a.m. Past Presidents Breakfast

9 a.m. Amy Webb: The future of news

10: 15 a.m.

Tom Hallman: Making the leap

from News to Features

Julie Tonsing: Growing Niche

Publication Revenue

Jed Williams: Thinking Like a

Startup: Building a Culture of Disruptive

Innovation

Russell Viers: Power of Process

11:30 -lunchMike Blinder: It’s

Time for Us to Get Our Swagger Back!

1:15 p.m. Dean Miller: Stymie

Government-Funded "News" Sites

Eric Larson: The Newsroom 80-20

Principle

Mike Blinder: Stop overthinking ... and,

just your damn audience!

Russell Viers: Using Creative Suite as a Single Application

2:30 p.m. Tom Hallman:

Narrative Techniques (90 minute session)

Matthew Stephens and Jennifer Hefty:

Tips for Using Facebook Live

Fran Zankowski: Mission, Audience

and Events

Jed Williams: Smarter Selling for

Digital Success

3:45 p.m. Amber Hunt:

The Making of “Accused”

Samantha Johnston and Paul Berry:

Audience Engagement

Strategies for 20175 p.m. Appetizers6 p.m. Start dinner

AlleventsApril20-22atDenverWestSheraton,60UnionBlvd.inLakewood

2017AnnualConventionSchedule

IndexThursdaySchedule—page2FridaySchedule—page2SaturdaySchedule—page9

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Thursday 1p.m.CPAandSYNC2BoardofDirectorsmeetingRoom:BoardroomAgendatobereleasedtwoweekspriortomeetingandcanbefoundonCPAwebsiteintheeventssection.

Friday 10a.m.AnnualMeetingRoom:CityLightsIMeetingofthegeneralmembershiptoreviewpreviousyear,lookatfutureplans,voteonnewboardofdirectorsandoffersuggestionsonfutureoftheCPAandSYNC2Media.Publishersandownersmayvoteonissues,butallarewelcome.Editorial Session EditorialRoundTable:NewsroomlessonsRoom:CityLightsIIHowdoyoubattletheaccusationsoffakenews?Whataresomeinnovationsyou’retryinginyournewsroom?Whataresomeideastorecruitandretainbesttalent?Whatsubjectsdoyouthinkarerelevanttodiscusswithothernewsroommembers?Cometotheeditorialroundtable,moderatedbythe2016NewspaperPersonoftheYear,RandyBangertofTheGreeleyTribune,totalkaboutyournewsroom,expressconcernsandideas,andlearnfromothers. Revenue Enhancement AdvertisingRoundtable:GrowingRevenueRoom:CityLightsIIIIsthebottomfallingoutfasterthanyoucanfillthefunnel?Doyoukeepthesalesfunnelfull?Whatarethebiggestchallengesthatyoufaceasanorganizationin2017?Howwillyouworktoovercomethem?Doyouhaveagoodculture?Doyoutakerisksbutalsofailfast?Thissession,moderatedbyEmmaSimminsofSummitDailyNews&Sky-HiNews,willallowyoushareyouraddepartment’sideas,askquestionsofothersandhopefullygathersomenewideasofyourown.

11:30a.m.GovernorsLunch:JohnHickenlooperRoom:BallroomGov.Hickenlooperisscheduledtopresent,providingastateofthestateandaddressingothertopics.SponsoredbyCUCollegeofMedia,CommunicationsandInformation

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1:15p.m. Editorial Session Fakenews:SmartSolutionstotheDummyProblemRoom:CityLightsIINeithercensorship,norgovernment-fundedjournalismnoropaqueFacebookprogrammingsolutionswillstemthespreadoffakenews.Allofthosearesupply-sidesolutionstowhatisademand-sideproblem.Inthissession,you'llbechallengedtomakeyournewsroompartofthesolutionusingthetoolsandskillsinabundancearoundyou.DeanMiller,Author,teacherandjournalistEditorial Session Newsroom:TheEthicsofAudioRoom:MountVernonPodcastingisfastbecomingapopularstorytellingmediumforjournalists,butcreatingaresponsiblepodcastismorethanrecordinginterviewsandeditingthemtogether.Thisseminarwillprovideinsightinto–andachancefordiscussionabout–someoftheheavyissues,fromweighingwhetherandhowtoincorporatemusictohowmuchpersonalityshouldbeinjectedintoapodcastwithoutunderminingthejournalismpresented.LedbyAmberHuntoftheCincinnatiEnquirer’spodcast“Accused:TheUnsolvedMurderofElizabethAndes.”AmberHunt,CincinnatiEnquirerRevenue Enhancement SellingAgainstSocial&OvercomingOtherObjectionsRoom:CityLightsIIISocialmediaandonlinemarketingisahottopicthesedays.Butwhatdowesaywhenourcustomerstellusthey"onlyadvertiseonFacebook?”Orthat"everythingison-linenow."Howdowecombatthispublicperceptionthatsocialmediaisthebe-all,end-allwhenitcomestomarketing?Thissessionwilluncoversomemisconceptionsaboutsocialmedia,andwhyitmightnotbeallit'scrackeduptobe.We'llalsodiscusssalesstrategiestoshowthepowerofprintversusonline.Inaddition,wewillspendtimeovercomingothergeneralsalesobjections,andshareaneasystrategytoovercomeANYobjectionthatyoumightfacewhensellingtoyourcustomers.ChrisRhoades,CourtsideMarketingRevenue Enhancement UsingMobileSolutionstoDriveDigitalRevenueRoom:CityLightsIWith81percentofAmericansnowowningasmartphoneandspendingnearlyfivehoursperdayonaverageusingthem,incorporatingnewmobileinitiativesintoyourproductstrategyismoreimportantthanever.Thissessionwillfocusonthechangingmobilelandscapeforpublishersincludingmobileusertrends,changesintechnologysuchasad-blockingsoftwareandfeaturesthataredesignedtoincreaseaudienceengagement.Bundlingmobileanddigitalcomponentswithspecialtyprintsectionsandpublicationsisagrowingopportunitytodriverevenue.IndustryexamplesandcasestudiesfrompublishersacrosstheU.S.thathavelaunchedsuccessfulmobileinitiativeswillbepresentedalongwithadiscussionoftheirrespectivemarketsandmonetizationstrategies.LeeLittle,Bar-Z

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Audience Engagement: Newsroom RulesofEngagementRoom:GreenMountainSteamboatPilot&TodayEditorLisaSchlichtmanwillspeakaboutcreatingopportunitiesforyourmediaorganizationtoengagewiththecommunityyouserve.FromCoffeeandaNewspapereventstoStepUpandServeforumsforcitizensconsideringarunforpublicoffice,theSteamboatPilot&Todayhasembarkedonarobustcommunityengagementstrategy.Lisawilloutlineanumberofprovenideasfordrivingcommunityandaudienceengagement,includingcontests,pollsandtheuseofsocialmediatoolstostrengthenandpromoteyournewspaper’sroleasadriverofcommunityconversation.LisaSchlichtman,SteamboatPilot&TodayCollege track HowtoGetaJournalismJobRoom:RedRocksHowcanyoustandoutwhenapplyingforjournalismjobs,fromcoverletters,clips,resumesandinterviews?Thissessionwillgiveinsighttowhatnewsroomprofessionalsarelookingforwhenhiring.NoelleLeavittRiley,CraigDailyPress

2:30p.m. Editorial Session ReligionReporting:It’sMoreThanStorytellingRoom:CityLightsIIFindoutwhyreligionreportingneedstobeacentralpartofyourweeklynewsgatheringbusiness.Morethan70percentofAmericansself-identifyas“Christian,”accordingtothemostrecentPewResearchCenterstudy,andtheChristianfaithcontinuestopermeateourculture.Otherreligions,suchasJudaismandIslam,aswellasalesserdefined“spirituality,”havedeepU.S.roots.ThreeRegisUniversityscholars–aJesuittheologian,aRomanCatholicfeministtheologianandaninterfaithstudiesprofessor–willlookatmodernreligionnewscoveragefromareligiousandtheologicalvantagepoint.They’llexaminethenatureofreligiousstorytellinginlightofourpolarizedpoliticalcultureandthewayunivocalandstereotypicalunderstandingsofreligionproduceweak,abstractandinaccuratenewsandfeaturestories.Q&Awillfollow.Rev.KevinF.Burke,S.J.,JuliaBrumbaughandRussArnoldofRegisUniversityEditorial Session SocialMediaandOnline:LegalRightsandEthicalWrongsRoom:CityLightsI(90-minutesession)Thiswasthehighestratedsessionfromthe2016convention.Theonlycomplaintisthesessiondidnotlastlongenough.Sothisyear'sversionisupdatedbutalsolonger.Learnwhatyoucandoandwhatyoushoulddowithyournewsroomcoveragewhenitcomestosocialmediaandonlinecoverageandquestions.SteveZansberg,AttorneyatLSKS

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Revenue Enhancement GettingOutsideourFootprintRoom:CityLightsIIIThissessionwillfocusonhowtogrowrevenuebygettingoutsidethenormalnewspaperfootprint.We'lldiscusstopicsrangingfromhow(andwhy)tocreateanichepublishingdivisionwithinyouroperation,howtogrowdigitalrevenue,eventplanningandmuchmore.Ifyouarelookingforrevenuegrowth,thissessionisforyou.ChrisRhoadesofEnterprisePublishingCompanyhaslaunchedanichedivision,adigitalagency,andrecentlyascreenprintingandpromotionalbusinessduringthelastfiveyears,tofurtherdiversifytheiroperation.Hewilltakeyouthroughsomewaystogrow,onalargeorsmallscale,aswellaslookatsomecasestudiesfromothernewspapers.PlentyoftimewillbeavailabletoshareideasandaskquestionstoChrisandtheotherattendees.ChrisRhoades,CourtsideMarketingAudience Engagement: Newsroom and Ad Department GetMoreSocialwithSocialRoom:GreenMountainSocialmediaisagreattooltoconnectwithpeople,butareyoudoingthelittlethingstohelpyoustandout?Inthissession,wewillgooversometipsandtoolsthatwillallowyoutostandoutinsideanadvertisingclientoreditorialsource’ssocialmediacircle.MikeSchmiesk,FarmersInsuranceandSocialHeroesGraphics and Design BasicdesignprinciplesRoom:MountVernonLearnorbrushupondesignfundamentalsthatwillhaveyouproducingdynamic,engaging,clean,organizedandclutter-freepages.Areaswewillcoverinclude:Pagenavigation,maintainingbalance,photodisplay,useofwhitespace,headlinetreatments,andmaintainingappropriatehierarchiesofcontent.DavidHolub,DGOMagazineCollege track JobFairRoom:Morrison(Lastsuntil4:45)InterviewwithsomeofColorado’sbestnewsmediaorganizations.Thisisyourchancetoputyourselfoutthere—bringyourclips,portfolio,resumeoranythingelseyou’dliketogetintothehandsofsomeofthestate’stopeditors,photographers,multimediadirectorsandhiringmanagers.Thisisauniqueopportunitytotalktoindustryleadersaboutyourfuture,whetheryou’relookingforaninternship,ajob,orjusttotightenupyourinterviewskills.

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3:45p.m. Editorial Session Marijuana:CoveringColorado'sLatestBillion-DollarIndustryRoom:GreenMountainThissessionwillgiveanoverviewoftheissuesreportersfaceincoveringabillion-dollarenterprisethatwasonceconductedintheshadows,fromdailyinsightsofthebeattodeeperlooksandinvestigationsyoucandolocally.DavidMigoyaandAliciaWallaceoftheDenverPostEditorial Session SocialMediaandOnline:LegalRightsandEthicalWrongsRoom:CityLightsI(90minutessession)Continuedfrom9:30sessionSteveZansberg,AttorneyatLSKSRevenue Enhancement AdvancedDigitalSelling:HowtoGrowDigitalRevenuebyDoubleDigitsRoom:CityLightsIIAreyouadigitallysavvyorganization,butlookingforwaystogrowyourbottomline?Learnaboutcuestolistenforinthesalesprocessandquestionstoask.Areyoumissingkeyindicatorsandmissingoutonmoney?Thissessionwillallowyoutolearnhowtotakeyourdigitalsellingtothenextlevel.EmmaSimmins,SummitDailyNews&Sky-HiNewsGraphics and Design DevelopingandleadingnichepublicationsRoom:MountVernonWhendevelopinganichepublication,itisimportantthatyourcontentstrategy,lookandfeelofthephysicalpublication,advertisingapproach,andonlineandsocialmediastrategiesreflectandfocusontheparticularaudienceyouaretryingtoreach.InthissessionyouwillseehowDavidHolubconceivedofanddevelopedDGOMagazineinDurango,analt-weeklyfocusingonarts,entertainment,food,drink,marijuana,andnightlifeaimedprimarilyatMillennials.DavidHolub,DGOMagazineCollege track JobFairRoom:Morrison(Lastsuntil4:45)Continuedfrom2:30session

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5p.m.HostedcocktailandappetizersRoom:AssemblyFoyerComeenjoyfood,drinkandcompanyofyourpeers.SponsoredbytheAssociatedPressandtheJournalismFoundation.

6p.m.CAPERAwardsRoom:BallroomComeseethebestofthebestofColorado’spapersintheAssociatedPressannualcontest.

6:30p.m. Keynote Dinner: Amy Wobbema BaptismbyFlameRoom:BallroomAmyWobbema,publisheroftheNewRockfordTranscript,willshareherexperienceasarookietothenewspaperbusinesswhowasintheprocessofpurchasingTranscriptPublishingwhenafiredestroyedthecompany'soffice.Themessage:Effectivecommunitynewspapersarealiveandwell,andreaderswillrallytokeepthemgoing.SponsoredbytheAssociatedPressandtheJournalismFoundation.

9p.m.NTVB’sLipSyncandTriviaBattleRoom:MorrisonYougotmadlipsyncskills?Howgoodareyouattrivia(withcategorieslike:whosaidit,realheadlineornot,andtrivialtrivia)?Wewillhavebothcontestsgoingonduringthissocialtime.Sogetateamtogetherandcompeteinoneorboth.Orcomeandchatwithfriendswhilewatchingyourpeersinaction.Thefirst$1,000ofdrinksisonsponsorNTVB.SponsorNTVB

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Saturday

7a.m. Past Presidents PastPresidentsBreakfastRoom:GreenMountainColoradoPressPastPresidentsarewelcometoattendacateredbreakfast.ToRSVP,contactJerryRaehalatjraehal@colopress.netorat720-274-7171.

9a.m. Keynote Opening: Amy Webb ThefutureofnewsRoom:BallroomInthisprovocativesession,futuristAmyWebbwilldetailthemostimportanttechnologytrendsjournalistsneedtomonitorin2017andbeyond.She’llalsoexplainhowtousethetoolsofafuturistwithinyournewsroom.AmyWebb,Futurist,AuthorandFounderofTheFutureTodayInstitute

10:15a.m. Editorial Session Session:TomHallman—MakingtheleapfromnewstofeaturesRoom:CityLightsIThesessionwilllookatfewbasicquestionstohelpyoualongthewritingprocess:Whystoriesmattertoreaders.Whattolookforinastory.Howtoreportandwriteforstory.Attendeesareencouragedtobringstoriestothesessionthattheywouldliketodiscuss.TomHallmanJr.,TheOregonianRevenue Enhancement GrowingNichePublicationRevenueRoom:GreenMountainComehearJulieandfellowrevenuegeneratorsfromherpaperssharehowtheysuccessfullypulltogetherspecialsectionsandprojects.Learnhowtheydecidewhattodo,howtheyplanthem,howtheysellthemandhowtheyputthemtogetherasawinner-winner-chicken-dinnersuccess.Thissessionwillbegoodfortheadrepwantingtomakemoremoneyaswellasforthesalesmanagerwantingthatadreptomakemoremoney.Greatmoney-makingtipsandcopiesofsomeoftheirprojectswillbeavailablefortaking.JulieTonsing,FortMorganTimes,SterlingJournal-AdvocateandSouthPlatteSentinel

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Revenue Enhancement ThinkingLikeaStartup:BuildingaCultureofDisruptiveInnovationRoom:CityLightsIIIWordslike"disruption,""innovation"and"culture"arekickedaroundalot,butforlocalmediacompaniesundergoingtransformation,whatdotheseconceptsactuallymeaninpractice?Hint:it’snotaboutpingpongtables!Inthissession,wewillbringthehypedowntostreetlevelwithbestpracticesandactionablecasestudiesformovingnimblyinatimeofdramaticchange.Fromplottingambitiousyetachievablegrowthstrategiestohiringandretainingtoptalent,localmediadecisionmakerswillemergewithnewideasfordrivingtheirorganizationsforward.JedWilliams,LMAGraphics and Design PowerofprocessRoom:MountVernonKnowingthesoftwareisonlypartofthesolution.It’simportanttohaveprocessesinplacethatmaximizeefficiency,createconsistency,improveworkflowbetweenindividualsandteamsandreducerisk.Thissessionappliesmainlytoadandeditorialproduction,buttheideasareforalldepartments,allbusinessandevenapplytolifestyle.Learnhowlookingforsolutionsupstreamintheworkflowcanavoidtimekillingproblems.Seehowworkingwithcustomerscanimproveinputs(PDFs,WordFiles,etc.)thatspeedproductionandincreaseproductivity.VierswillalsodemonstratetechniquesinInDesign,andotherCreativeCloudapplications,thatcanbenefitfromstreamlinedprocessestomakeworkfaster,easierandmorereliable.RussellViers,russellviers.com

11:30a.m. Keynote Lunch: Mike Blinder It’sTimeforUstoGetourswaggerbackRoom:BallroomThereisnoquestionthatdigitaldisruptioniseffectingouraudienceandprofits.However,arewelivinga“self-fulfillingprophecy”bymovingourfocusawayfromleveragingoureditorialassetsasacorerevenuesource?Thereisprofitfornewspaperswhenwefocusonwhatwedobest!And,polishupourproducts&packagessotheybecomemoreexcitingtoouraudienceandadvertisers.MikeBlinder,TheBlinderGroupSponsoredbytheColoradoRestaurantAssociation

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1:15p.m. Editorial Session StymieGovernment-Funded"News"SitesRoom:CityLightsIIIfthecountycommissionhiresyourbestreporter,thestateprisonrecruitsyoureditororthegovernortriestosetuphisownnewsprogramthewayCuomoofNewYorkandPenceofIndianadid...callitwhatitis:Propaganda.Inthisfast-pacedworkshop,you'llbrainstorm,designandpreparetolaunchacounter-offensiveagainsttheuseoftaxdollarstocompeteagainstyournewsroom.DeanMiller,Author,teacherandjournalistEditorial Session TheNewsroom80-20PrincipleRoom:GreenMountainWe’veallseentoughdecisionscomedowntoournewsroomsthisyear.Usingthe80-20principle,we’lltalkabouthowtomakesmartdecisionsaboutwhatwe’renotcovering(the80-20principle:80percentofyourtrafficcomesfrom20percentofyourstories).Thiswillenableyoutofocusonmovingtheneedleinareasyouandyouraudiencearepassionateabout.EricLarsen,theColoradoan Revenue Enhancement StopOverthinking...and,JustYourDamnAudienceRoom:CityLightsIIMikeBlinderhasmadeithappen!Hehasworkedinhundredsofmarketsatnewspaperswithvaryinghistoryandcultures,worldwide,provingthatnewspaperscansellmultimediasolutionswiththeirtraditional/legacysalesteam.However,theprocessofaddingdigitalcomponentstoourexistinglegacyproductshastobesimplified.Thevaluepropositionsthatdigitalofferingsbringtoadvertisersmustbemadeclearandeasytounderstand.Mikewillreviewrealworldcasestudiesonhownewspapers(ofallsizes)arebundlingdigitalproductswiththeirlegacyofferings.MikeBlinder,TheBlinderGroupGraphics and Design UsingCreativeSuiteasasingleapplicationRoom:MountVernon(Allafternoonsession)Mostcreativeshaveanapplicationtheyrelyonthemost,beitInDesign,PhotoshoporIllustrator.Usedindividuallyonecandogreatthings...butuseallthreeastheCreativeSuite,magichappens.AddBridgeandAcrobattothemixandyou’reagraphicdesignmaster.Notonlycanoneworkfasterandsmarter,butbytappingintoeachapplication'sstrength,coupledwiththeintegrationpoweroftheSuite,newdesignpotentialcomestolife.SeewhenandwhennottousetheapplicationsinCreativeSuiteforvariouspurposes.RussellViers,russellviers.com

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2:30p.m. Editorial Session Session:TomHallman—NarrativetechniquesRoom:CityLightsI(90minutesession)Inthis90-minutesession,Hallmanwilltakeadeeperlookontheme,scenes,dialogue,beginnings,middlesandends.Andonceyouhaveallthat,howdoyouputitalltogether.TomHallmanJr.,TheOregonianEditorial Session TipsforusingFacebookLiveRoom:GreenMountainLearnhowyoucangrowyourFacebookreachandatthesametimebegintoenteradomainthat’shistoricallybeenthepurviewofTV–thelivebroadcast.MatthewStephensandJenniferHeftyoftheColoradoan Revenue Enhancement SmarterSellingforDigitalSuccessRoom:CityLightsIIILocalsaleshavetransformed.Inadigitalworld,thedaysofordertakingarelonggone,anddialingfordollarsistooinefficient.Advertisershavediverseandfragmentedneeds.Ratherthansimplyrunningcampaigns,theyrequiresolutions-basedprogramsthatsolvespecificbusinessneeds.Relevancemustbehigh,andROImustbeclear!Thisnewdigitalparadigmhascreatedchallengesforsalesforcesthatmustevolvetomeettheneedsoftheircustomers.However,withchallengecomesopportunity.Inthissession,learnaboutnewopportunitiesinlocalsales:howsalesteamscanutilizelocalbusinessdatatotailorprogramstotheirspecificneeds,howintentcanbecapturedwhenbusinessesarereadytoengage,andhowsellerscanfinallydeliveronthe“rightproduct,rightprice,righttime”modelforeachuniquebusiness.Byleveragingdataandintent,localsalesteamscannotonlymaintaintheirtrustedstatusinthemarket,butexpandit.JedWilliams,LMARevenue Enhancement Mission,AudienceandEventsRoom:CityLightsIIInthisageofdiversificationsuccessfuleventscanhelpyoupromoteyoubrand,createanddeepenclientrelationships,developyouraudienceandbringnewprofitstoyourcompany.Fromsmallerbreakfastsandhappyhourstofoodtastingsandlargerfestivals,pairingyourcompany’saudienceandbrandwithaneventiscrucialtoitssuccess.Findingsponsors,venues,talent,staff,logisticsishard.Makingsureeverythingmeetsyourattendee’sexpectationsishard.Inthissession,we’lldiscussstrategiesandshareideasthathaveworkedforothercompaniesandhowtomakeitalllesshardandmostprofitable.FranZankowski,BoulderWeeklyGraphics and Design UsingCreativeSuiteasasingleapplicationRoom:MountVernon(Allafternoonsession)Continuedfrom1:15sessionRussellViers

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3:45p.m. Editorial Session Session:TomHallman—NarrativetechniquesRoom:CityLightsI(90minutessession)Continuedfromthe2:30session.TomHallmanJr.,TheOregonianEditorial Session NewsroomPodcasts:TheMakingof“Accused”Room:GreenMountainTheCincinnatiEnquirer’sfirsttrue-crimepodcasthasbeendownloadedmorethan4milliontimesworldwide,butitstartedthesamewaymostjournalismstarts:asastoryidea.Itsoonbecameclearthattellingthisparticularstorywithaudiowouldbemoreeffectivethantraditionalprint.Thisseminaraimstohelpparticipantsrecognizewhenastorymighttranslatetoapodcastaudienceandwhatstepsshouldbetakentomakethateffortasuccess.Accusedco-creatorandhostAmberHuntwillwalkthroughthereportingprocess,thetechnicalskillslearnedalongthewayandthegrassrootsmarketingthatwentintothepodcastthatwasnamedoneoftheyear’sbestbyiTunesandEsquire.AmberHunt,CincinnatiEnquirerAudience Engagement: Advertising AudienceEngagementStrategiesfor2017:UnderstandingYourAudiencewithToolsYouAlreadyHave.Room:CityLightsIISamanthaJohnston,AspenTimes,andPaulBerry,SwiftCommunicationsRevenue Enhancement TheChangingSMBRoom:CityLightsIIIYourcustomer’scustomerischanging!Theonce-linearpathtopurchasehasbeendisrupted.Consumersusemorechannelsthanevertomakebuyingdecisions.Theyrelyondigitalword-of-mouth(socialmedia,reviews)andoftenmakebuyingdecisionsbeforeeverwalkinginastore.Asaresult,advertisersfaceanewrealitywhenengagingwithexistingcustomersandprospectingnewones.Thebuyingprocessisnolongerthesimplefunnelitoncewas,andbusinessesmustpositionthemselvesthroughthecustomers’sophisticateddigitaljourneytosucceed.LearnthelatestSMBtrends,plusanewframeworkforthinkingaboutthecustomerjourney.JedWilliams,LMAGraphics and Design UsingCreativeSuiteasasingleapplicationRoom:MountVernon(Allafternoonsession)Continuedfrom1:15sessionRussellViers,russellviers.com

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5p.m.HostedCocktailandAppetizersRoom:AssemblyFoyerComeenjoyfood,drinkandcompanyofyourpeers.

6p.m.AwardsDinnerRoom:AssemblyFoyerComecelebratethegreatworkoftheindustry,andseewhowontheCPAnewspaperawards,majorawardsandBestofShow.