PowerPoint Presentation

Our Heritage & Culture: How open data can help us engage

@brionyphi11ips

#ODCS#ODIFridays

@odchallengesWelcome people, introduce yourself, explain the role of the challenge champ briefly, highlight the twitter handles for today. Agenda

13:00 13:05 Welcome & Introduction13:05 13:12 Pitch 1 - Rabble13:12 13:19 Pitch 2 City Radar13:19 13:26 Pitch 3 Culture Everywhere13:26 13:30 What next?13:30 13:50 Question time

Finalists selected

Winner AnnouncedWinner AnnouncedWinner AnnouncedWinner AnnouncedWinner AnnouncedFinalists selected 26 April

This is the 5th of 7 challenges each of which runs for c. 7 months. Two more challenges left to run.

Funded by BIS and run by ODI and Nesta to deliver working examples of how open data can be used to spur innovation and to deliver social impact.How can we use open data to engage more people, and more diverse people, in UK Heritage and Culture?

THEMESPECIFIC CHALLENGEINITIAL IDEASScopingApplicationWeekendIncubationFINALISTS

Creation weekend a mash up between hack, accelerator and challenge prizeJudging CriteriaInnovationSocial ImpactOpen DataSustainableADD TOP TIPS FOR product improvement

Innovation

Projects will be judged on whether they represent a substantive new and innovative contribution. We are looking for completely new products, technologies, or services or improvements to existing solutions, combining or implementing these in new ways.

Likely Social Impact

Projects will be judged on the extent to which they can demonstrate how they would have a concrete social impact in relation to the challenge problem. Projects will need to be able to give an account of the likely impact on the challenge problem. For instance by providing a logical reason, or set of reasons, for why their products/service could have impact on the challenge problem, and why that would be an improvement on the current situation; andideally gather data openly to demonstrate the product or service making an impact.

Extent of use of open data

Projects will be judged on their use of open data, in particular:the extent to which it is incorporated into their product / service, andhow effectively it is used in the service, and in relation to criteria 1, whether this is an innovative use of open datathe extent to which new open data sources are generated as a (by)product of their project

Potential market and sustainability

Projects will be judged on how well they have tailored their product or service to a potential market and how well they have understood the opportunities in this market. The extent to which teams can show the potential and/or specific opportunity for growth and the development of a sustainable business model will also be considered. Whether the solutions are easy to understand and affordable for consumers will also be taken into consideration.

Rabble@rabbledays

Irenie Ekkeshis

Two problems

9One solutionFamily VolunteeringPlatformUniversal Visitor Site List10

11How will it spread?PrototypingTest experiences, Test platform, Creation of skeleton dataset

Liverpool pilot (October 2015)Rabble Week in a single city, across 4 sites

Expansion across North West region (2016)

Region by Region

Nationwide

12Innovation

Crowdsourcing meets hyperlocal meets family volunteeringSocial Impact

Well-beingLocal belongingCultural awarenessOpen Data

Using and enhancing existingCreating newFacilitating further innovation

Sustainability

Fees to list/deliver activitiesInstitutional membershipFamilies/Innovators also pay

13rabblerab()l/

(verb)

To do something useful and fun.

@rabbledayswww.rabbledays.co.uk14City Radar@cityradaruk

Ian Savage

CAPTURE CREATE CONNECT

@cityradaruk@iansavageThe realityEvery organisation aiming to attract any type of visitor, has a need.

Whether they are cultural and heritage organisations, visitor focused, retail, even catering and hospitality .

Knowing who their customers are and who they could be is fundamental to sustainability however that sustainability is defined..

The challengeLimited time, money, capability to research and understand their environment properly and open data isnt easy to find or interpret;

A consistent approach to sourcing data, targeting customers proactively and using this information as a live evaluation and marketing framework is very rare..

But this is exactly what is needed within such a competitive environment- disposable income is scarce, funding is being reduced and funders are expecting much more demonstrable social impact to ensure their support.

Current approach

Audience planningFunding supportStrategyEvaluation

But our current approach is not enough

SummaryDetail%Core - Agreed scenario2.5% 30 minutes, 1% 60, 1% 120 minutes3138533.1%Titanic quarter - live / workAssume 5005000.5%TQ visitorsJoint ticketing system in place3072932.4%Other attractions - additional visitors through formal joint ticketing1000010.6%Cruise shipAssume adjacent berth7%56005.9%Schools174358 schools17431.8%Youth groups500Est5000.5%Serving and ex forces (local)500Est5000.5%Weekenders.8% of assumed total trips to Belfast80008.4%Internationalsay 200020002.1%Festivals3 festivals x 40012001.3%Functions and events0.0%Com groupsSee engagement strategy - likely to be free0.0%Tour operatorssay 100010001.1%Niche1001000.1%Volunteers0.0%Refresh - new and repeat0year one00.0%Additional activity plan - e.g own festival x 3 per yearSay 150015001.6%947571.00NB Refresh and repeatYear two - 5000Minus10% reduction for overlap85282Error marginPlus5%89546NB All figures need to be considered in light of assumed overlap10%9381015%98074Minus5%8101710%7675315%72489

Key featuresEasy to use Software as a Service (SaaS) becoming a dynamic system, as well as becoming a platform for developing other data driven services rolled out City by City;

It will be used on a daily basis. Each user will then add what is relevant to them onto their radar, by utilising a wide range of data sources; and

The outcome will be more targeted, data driven approaches to encouraging visitation including hard to reach groups as well as tracking the success of cities and regions in one place, dynamically, across a range of economic, social and environmental impacts.

Key data sourcesOpen data easily accessed, well visualised piloting NIs Open Data portal this year;

Proactive data capture daily surveys, capturing of audience information and sharing it; and

Dynamic displays of the online conversation by city, also weather and currency

Our business modelWin the Competition and pilot our site in Belfast initially;Strategy:Make current static audience approach obsolete; andHelp funders, policy makers and attractions maximise social, economic and environmental impact through better use and capture of data.

Our business modelFinance cost effective, fremium to premium pricing strategy;

Operations easy to use, backed up by consultancy, training and support;

People attractions use existing staff to capture data;

Our business modelBe local pilot in Belfast, rollout across other cities with local teams aim for at least 30 cities within five years; and

Be scalable City Radar as a city focused platform for further areas of interest.

@cityradaruk@iansavageCulture Everywhere@betterwithdata

Danny Antrobus & Jag Goraya

Culture Everywhere makes it quick and easy for fundraisers and grassroots arts organisations to develop fundable projects.

29

We help you evidence the need for your activities, showcase your portfolio to find funders and partners and celebrate your success by tracking your impact. 30

Interrogating Open Data:

Demographics (census, IMD)Grants to the artsArts research 31

New Open Data:

Below The Radar organisationsGrassroots arts impact data32

The Better With Data Societybetterwithdata.co+Ignite Imaginationsigniteimaginations.org.uk=Culture Everywhere33

cultureeverywhere.com@betterwithdata34What Next?

Teams submit: 21 AprilTeams meet judges: 5 MayWinner Announced: Mid May

Next Lecture:Open dialogues: Art, technology and Data as Culture

Hannah Redler, Associate Curator in Residence

http://bit.ly/DAClecture