Friday, August 07, 2015 Analytics Presentation Friday, August 07, 2015 .

Wednesday, April 19, 2023

Analytics

Presentation

Wednesday, April 19, 2023www.eBrandz.com

What is Analytics

Software/solution to understand visitor usage of your website. Reporting who, what, why, where, when and why.

Analytics can be as simple as a solution provided by your local web hosting vendor.

What is Analytics

Wednesday, April 19, 2023Wednesday, April 19, 2023www.eBrandz.com

What is AnalyticsWhat is Analytics


Role of Analytics

Very major role!

(1) Can help to separate and measure different traffic channels

Role Of Analytics


What is Analytics


■ PPC vs SEO Click Tracks

Role Of Analytics


Role of Analytics

■ PPC vs SEO

Role Of Analytics



■ Old vs new visitors Click Tracks

Role Of Analytics


Role of Analytics

■ Old vs new visitors

Role Of Analytics


Role of Analytics

(2) Can help to separate visitors as per geographic locations

Role Of Analytics


Role of AnalyticsRole Of Analytics


Role of Analytics

(3) Funnel tracking helps to find shopping cart abandonment rate. Identifying problematic steps can help to optimize and reduce abandonment rate. This in turn can increase online sales.

Role Of Analytics




72% abandonment

rate


Role of Analytics

(4) Identifying most common computer configuration and check whether your website is compatible with such systems.

Role Of Analytics


Role of Analytics

e.g: Compatibility with Mozilla firefox & other browsers

Role Of Analytics



e.g: Website is configured as 1280 x 800 while most common visitors are 1024 x 768


Role of Analytics

(5) helps a lot to gather data before going for redesigning of website.

Role Of Analytics


Role of Analytics

(6) To gather data like conversion rate and ROI

Role Of Analytics


Most Common Mistakes

Trying to compare statistics from one analytics solution to another.



It is okay if numbers don’t match!



PPC vendor numbers do not match Web Analytics reports.



=/


Most Common MistakesMost Common Mistakes


Loose Focus.Web Analytics should be aligned along with your business goals


Analytics Vendors available



Google Analytics Web Trends Omniture

Click Tracks Core Metrics Visistat





Google Analytics is the most popular choice for web analytics solution. We too recommend Google Analytics since it's a free tool and has all the features required to start tracking your website.

Some Reports of Google Analytics


Visitors Overview




Traffic Sources Overview: Can compare traffic with two different months.




AdWords keyword position report: Will help you find the best position for your keyword.




Site Search report: Keyword typed in by user to search within your website. This report can be helpful for Ecommerce website to find exactly which product, users are searching on your website.




Content Overview: Helps to identify the flow of your visitors.




Goal conversion rate: As per the report, 3AM to 11 AM and after lunch 1PM to 6PM has higher conversion rate.


Features of Google Analytics




Advanced Segmentation: enables you to isolate and analyze subsets of your traffic.




Custom Reports: are reports you create, save, and edit to give you a specific view of your data.




Motion Charts : a data visualization tool.




New Account Management Dashboard: Meaningful data and clear visual cues (green is good, red is bad) help alert you to areas requiring more attention.




Integrated Reporting with AdSense



About eBrandz

As an industry leader with more than 6 years experience, eBrandz probably has the highestnumber of successful case studies and client testimonials when compared to any of our competitors.

eBrandz is a search marketing company established in 2003.

With offices located in 3 major cities of the world including New York, Mumbai and Singapore and with a team of 250 marketing experts.

eBrandz has successfully executed more than 6000 search marketing campaigns for clients based in over 40 countries.


Certifications

eBrandz is Certified by Google Adwords,Yahoo! Search Marketing and Microsoft adCenteras an AdWords Qualified Company, a Yahoo! Search Marketing Ambassador

and a Microsoft adExcellence Member respectively.


Some of Our Global Clients


Press & Media

eBrandz Inc Featured In B2B 2009 Marketer’s Resource Guide For Second Consecutive Year.

- Published by B2B Magazine January, 2009

eBrandz Inc short listed by B2B Magazine for “2008 Marketers Resource Guide”

- Published by B2B Magazine December, 2007

"eBrandz is a Mumbai - based company that is one of the world leaders in SEO - an Indian company winning on the global playing field. “

- Published by BenefIT Magazine (May 2006)

"eBrandz.com is an example of an Indian SEO company that rivals the best in the world."

- Published by Digit Magazine


Contact Us

USA eBrandz Inc.171, Madison Avenue, #1006, New York, NY 10016 USA. Phone: 212-685-6060, 646-688-4885,646-688-3625, 866-625-5717 (Toll Free) www.ebrandz.com [email protected]

INDIAeBrandz Inc No 2, 3 Varun Amin Villa, Dattatraya Road, Santacruz (W), Mumbai – 400054, India.Phone: +91-22-28783574 +91-22-40038811 / 12 / 13Fax No: +91-22-26600052 www.ebrandz.com [email protected]

http://www.ebrandz.com/

mailto:[email protected]

http://www.ebrandz.com/

mailto:[email protected]

Friday, August 07, 2015 Analytics Presentation Friday, August 07, 2015 .

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