Freshly picked

Chris PhilcoxAmelie Thomas

Elena Fernandez MartinGreta Mykolaityte Riaubiene

About us

Age 25-45 Pro-active healthy lifestyle.Customer is in control – Pay per use or sets up standing order.

Daily, weekly, monthly delivery choices (FREQUENCY OF ORDERS)

Website

DM Strategy - EMAIL

• Automatic confirmation of order.• Newsletter.• Seasonal offers (eg. Wimbledon strawberries)• Vouchers/offers.• Opt in/Opt out option.• Obtaining client list from similar companies

(Graze, Holland and Barrett).

DM Strategy – Mobile Marketing

Social media strategy

• Post pictures of our local farmers picking up fruit and vegetables, then uploading them in lorries (“Behind the Scenes”)

• Do a spotlight on a special vegetable/fruit of the season: recipes you can create with them (cold and hot dishes, raw recipes, juices and smoothies)

• Ask customers to share photos of the dishes they made with our fruit/veg and make this a weekly competition to win a crate.

• Use food trends to our advantage, like the raw diet trend, and try to get a collaboration with bloggers who advocate that type of diets, like “Ella from Deliciously Ella.”

On Facebook:

A post every two days.

Our Facebook page

At least three tweets a day.On Twitter:

• A good balance between promotional tweets, great content tweets about the food industry that are of interest/use to the followers, and tweets that engage the customers even more like competitions etc.

• Use of hashtags and encouragement to RT/reply etc.• If we have the time and the resource, proactive tweets to find potential

customers, looking at keywords used and lists of followers of competitors...

On YouTube:

• Videos of Behind the Scenes• Recipes filmed and maybe collaborations with famous foodie

bloggers/chefs.

A video a week.

Our Twitter page

DM Strategy - Building Traffic

Natural Optimization

Metadata

External Link

Internal link

Paid Search Engine Optimisation

DM Strategy - Building TrafficNatural Search Engine Optimisation

– Metadata<head>

<meta http-equiv="Content-Type" content="text/html; charset=utf-8"/><meta name="viewport" content="width=device-width" /> <meta http-equiv="X-UA-Compatible" content="IE=edge" /><meta http-equiv="Content-Language" content="en" /><header id="header"> <div class="l-pageWrapper hdSimple"> <h1 class="hdLogo">

<a class="freshlypicked -logo" <meta name="title" content= Freshly Picked – fresh vegetables and fruit delivery to your

door /><meta name="description" content=" Organic fruit & vegetables delivered to your front

door." /><meta name="keywords" content=" organic, fresh, fruit, vegetables, veg, delivery,

recipes, nutrition, diet, vegan, vegetarian, hamper, hand-picked, eat healthy " /><meta name="robots" content="index,follow" />

– Internal Link

– External Link: http://www.hollandandbarrett.com• http://www.nfuonline.com/home/ etc….

DM Strategy – SEOPaid Search Engine Optimisation

Focusing on Google Adwords

Campaign 1:

Brand Awareness

Campaign 2:

Seasonal Offers

Ad Group 2Ad

Group 1

Ad Group 1

Wimbledon Strawberries

Freshly Picked

Halloween Pumpkins

Our Account on Google

DM Strategy – SEOGoogle Adwords

Freshly PickedSearch Network only – All featuresUnitedKingdom/London, English Adwords will set our bids to maximise clicks within target budget: 10 pounds per dayStandard, display ads evenly over timeMonday to Friday, 12 hours (9 am – 9 pm)Optimise for clicks

KeywordsFresh Fruit, Fresh Vegetable, Freshly picked, Organic Fruit, Organic vegetable,Vegetable delivery, Fruit delivery, Delivery fresh food, How eat healthy,Recipes fresh, Nutrition fruit, Diet fresh, Vegetarian food delivery, Farm supplier, Choose fruit, Choose vegetable

Campaign 1: Brand Awareness

Delivery Fruit & Vegeteble HeadlineOrganic fruit & vegetables Description line 1Delivered to your front door Description line 2 www.freshlypicked.co.uk Display

URL

DM Strategy – SEOGoogle Adwords

Delivery Fruit & Vegeteblewww.freshlypicked.co.ukOrganic fruit & vegetables Delivered to your front door

DM Strategy - Affiliates

• Offers on food websites.• Collaboration with healthy

bloggers, writers and nutritionists (e.g. Sarah Wilson or Ella from Deliciously Ella).

CRM

• Questionnaire for new users.• Order History (re-order option = quicker and

more convenient)• Multiple address options. • Curator with recipes/forums/youtube/reduce

waste ideas and encouraging interaction with us.

Analysis of Freshly Picked’s performance

Ratings of all products.

Define Strategy /Update Mesure

KPIs

Optimize /Focus on GoalsImproved

Fix it

Analysis of Freshly Picked’s performance

Freshly picked

Marketing

Transcript of Freshly picked