Freshers’ Media Pack€¦ · Freshers’ Trade Fair 2012 Footfall was super all day – well...

Freshers’ Media Pack6th - 14th September 2014

Edinburgh UniversityStudents’ Association

INTRODUCTION 03

TRADE FAIR 04Standard Stall 04Premium Stall 04Prime Site Stall 05reFreshers’ Fair 05Outdoor Promotions 05

PROMOTIONAL OPPORTUNITIES 06Volunteer T-Shirt Sponsorship 06Plasma Screens 06Event Sponsorship 07

DIGITAL MEDIA 08Freshers’ Week Website Banner 08Welcome Email 08

PRINT ADVERTISING 09Survival & Postgraduate Guides 09The Student 10The Journal 11

02

CONTENTS Your opportunity to make that great first impression to over 30,000 students.

FRESHERS’ WEEK MEDIA PACK

EUSA Advertising & SalesT: 0131 651 4569W: www.eusa.ed.ac.uk

WHO WE AREWe represent the students of the University of Edinburgh.

Our services range from bustling cafés, retail outlets and premier club nights, to representation of student interestsand societies.

WHAT CAN WE DO FOR YOU?EUSA can offer you the ideal locations and means to reach out to the diverse student market, build your business and develop customer loyalty.

Often this is a student’s first time living away from home and their spending habits have not yet been decided.

Now is your opportunity to make that greatfirst impression.

INTRODUCTION There are currently 2.5 million university students in the UK with an estimated spending power of over £15.5 billion.

Can you afford not to engage this market?

(BAM Freshers’ Report 2012)

03 FRESHERS’ WEEK MEDIA PACK

TRADE FAIR

Trade Fair offers businesses front line access to students at one of the largest events of the Freshers’ Week.

KEY FACTS

Monday 8th September 11am – 3pm at Potterrow.

Thousands of new students visit the Trade Fair to find out about local businesses as well as snap up great offers and freebies.

Early booking is advised due to high demand for this event.

BOOKING DEADLINE: 1ST SEPTEMBER 2014

STANDARD STALL

04 TRADE FAIR

1 table with 2 chairs

6 foot space

Up to 3 members of staff attending

Electricity and Wi-Fi available upon request

National company £800

Local company * £450

Charity & Healthcare ** £300

* Local company is a business or organisation whose product or service is only available in Edinburgh. Multi branch companies based locally are not eligible for a local company rate.

** Charity registration number required. Healthcare stalls are available only to doctors, dentists and medical centres.

PREMIUM STALL

1 table with 3 chairs

6 foot space near the entrance where student footfall is at its maximum



Premium stall £1,300

Students would like to see more of the following stalls at Trade Fair . . .

Fashion Technology Health & Beauty

[BAM Freshers’ Report 2012]

All prices are exclusive of VAT except Stall Hires (including Trade Fair stalls) which are VAT free.

EUSA ADVERTISING & SALES

T: 0131 651 4569W: www.eusa.ed.ac.uk


OUTDOORPROMOTIONS

PRIME SITE STALL

2 tables with 4 chairs

12 foot space near the entrance where student footfall is at its maximum



Prime site stall £2,000

reFRESHERS FAIR

Purchase a standard stall for reFreshers FairJanuary 2015 now for HALF PRICE.

REDUCED RATES

National company £250

Local company £150

Charity & Healthcare £100

Offer valid only with purchase of Freshers’ Week Standard, Premiumor Prime Stall.

05 TRADE FAIR

64% of students rank freebies as the number one reasonto attend Trade Fair.

(BAM Freshers’ Report 2014)


Bristo Square is located in central campus and is a main thoroughfare for students and the community. It is the perfect place to host your promotion and attract attention.

Dates available throughout Freshers’ Week. Please contact us for more information.

Prices from £1,500

EARLY BIRD OFFER - RECEIVE A 10% DISCOUNT IF YOU BOOK BEFORE 1ST JUNE 2013

BOOKING DEADLINE: 25TH AUGUST 2014




PLASMA SCREENS

Get your ad noticed on 6 plasma screens situated in prime footfall locations throughout our 4 student union buildings.

RATES FOR SEPTEMBER

1 Week £250 2 Weeks £350

BOOKING DEADLINE: 1ST SEPTEMBER 2014

Artwork requirements:1360px (w) x 768px (h), 72dpi jpeg or mp4 file supplied in full colour with 5mm safe area on all edges.

06 PROMOTIONAL OPPORTUNITIES

The staff were all friendly, helpful and made the set up run as smoothly aspossible.

Thank you!Wowcher.co.ukFreshers’ Trade Fair 2012

Footfall was super all day – welladvertised.Festival and King’s TheatresFreshers’ Trade Fair 2012


VOLUNTEER T-SHIRTSPONSORSHIP

Logo will appear on Freshers’ Week Volunteer T-Shirts who participate in all Freshers’ Week activities as well as EUSA Staff Freshers’ Week T-Shirts.

£1,800 (over 250 EUSA Volunteers and Staff)

BOOKING DEADLINE: 1ST AUGUST 2014




EVENTSPONSORSHIP

A wide range of sold out events from live comedy to themed club nights for 1,200 students - choose the best event to promote your brand.Please contact us for details and rates.

07 PROMOTIONAL OPPORTUNITIES

Over 50,000students from Edinburgh’s other universities and colleges are also frequent usersof our facilities.





FRESHERS’ WEEKWEBSITE BANNER

The Freshers’ Week website is the most visited of our websites with over 25,000 weekly views.

3 rotating ad slots available £1,250 each

Adverts live from July to the end of Freshers’ Week.

WELCOME EMAIL

Be the first ad featured as part of the ‘Welcome Email’ sent directly to all students the first week they return. Featuring click through capability to your company website.

HTML Email £800

Artwork dimensions and requirements:600px (w) x 105px (h), supplied in full colour 72 dpi jpeg.

08 DIGITAL MEDIA



The Freshers’ Week website receives over 25,000 page views every week

[Website live: July-September]



Why not advertise to students before they even arrive?

EUSA prints 6,000 copies of the Survival Guide with 75% of them posted directly to UK undergrads in August as part of their Welcome Packs. EUSA also prints 5,000 copies of the Postgraduate Guide with distribution split equally between the Welcome Packs and onsite distribution. Both guides are also available digitally on the Freshers’ Week website.

This is the only advertising opportunity available in the Welcome Packs.

Students will continue to refer to these guides as they contain important academic, social and wellbeing information designed to help them throughout their first year.

BOOKING DEADLINE: 30TH MAY 2014

ADVERTISING OPTIONS

Artwork requirements:Artwork should be supplied in full colour, 300dpi eps, tif or pdf file.

09 PRINT ADVERTISING

In 2012, the average student annually spent:

AccommodationFoodLeisureUtility BillsClothesBooks & EquipmentDaily TravelLaundry & ToiletriesTravelling Home Household GoodsInsurance

TOTAL SPEND £9,254(excluding tuition)

* Based on full time students studying in HE institutions (source unistats.direct.gov.uk) using The LV Cost of University Study 2012 (sample size 2010 across the top 40 UK Universities)

[BAM Freshers’ Report 2012]

£4,159£1,440£1,311

£616£396£344£332£241£151 £135£129


SURVIVAL & POSTGRADUATE GUIDES

Inside Back Cover - 148.5mm(w) x 210mm(h)

£1,250 £600 £1,600

SURVIVAL GUIDE POST GRADUATE GUIDE BOTH GUIDES

Half Page - 148.5mm(w) x 105mm(h)

£600 £300 £800


Full Page - 148.5mm(w) x 210mm(h)

£1,000 £500 £1,400





THE STUDENT

Special Freshers’ Week edition of ‘The Student‘ newspaper.

The Freshers’ Week edition will be released on Tuesday 9th September 2014 and every week of term thereafter.

It will also be distributed at the Societies’ Fair on Wednesday 10th and Thursday 11th 2014 as well as at its regular term time locations.

KEY FACTS

With 125 year history, The Student is an independent weekly 32 page newspaper covering a wide range of features and guides to what’s on in Edinburgh.

4,000 copies to be distributed in all main university and Student Union buildings as well as local businesses and student hotspots around the centre of Edinburgh.

BOOKING DEADLINE: 22ND AUGUST 2014

ARTWORK DEADLINE: 3RD SEPTEMBER 2014

ADVERTISING OPTIONS

Full Wrap (front, back and 2 inside pages)270mm (w) x 335mm (h) x 4 pages

Back Page270mm (w) x 335mm (h)

Inside Front 270mm (w) x 335mm (h)

Full Page 270mm (w) x 335mm (h)

Front Page Banner 270mm (w) x 60mm (h)

Half Page 270mm (w) x 167mm (h)

Quarter 5mm (w) x 131mm (h)

Quarter Page Column 50mm (w) x 295mm (h)

Banner 270mm (w) x 60mm (h)

Eighth Page 105mm (w) x 70mm (h)

THE STUDENT OFFERS 30% DISCOUNT FOR CHARITIES AS WELL AS DISCOUNTS FOR REPEAT ADVERTISING, UNIVERSITIES AND COLLEGES.


£3,330

£1,000

£1,000

£800

£500

£500

£300

£300

£300

£180






There are over 12,500 international students representing over 140 countries at The University of Edinburgh.

(The University of Edinburgh Factsheet 2012/2013)

THE JOURNAL

Special Freshers’ Week edition of The Journal newspaper.

The Freshers’ Week edition will be released on Wednesday 10th September 2014 and fortnightly thereafter. It will also be distributed at the Societies’ Fair on Wednesday 10th and Thursday 11th 2014 as well as at its regular term time locations.

The Journal also has a Glasgow edition distributed across three Universities and 10 further Colleges. Please inquire if you would like to advertise in the Glasgow edition. Special offers available on bookings for both the Edinburgh & Glasgow editions.

KEY FACTS

Independent fortnightly 32 page newspaper covering a wide range of features and guides to what’s on in Edinburgh and Glasgow.

8,000 copies distributed (including hand-to-hand distribution) in all four Edinburgh Universities as well as Edinburgh College.

BOOKING DEADLINE: 22ND AUGUST 2014

ARTWORK DEADLINE: 3RD SEPTEMBER 2014

ADVERTISING OPTIONS

EDINBURGH EDITION

Full Page265mm (w) x 330mm (h)

Three Quarter Page211mm (w) x 250mm (h)

Half Page265mm (w) x 160mm (h)

Tall100mm (w) x 330mm (h)

Banner260mm (w) x 60mm (h)

Quarter Page130mm (w) x 160mm (h)

Eighth Page130mm (w) x77mm (h)

THE JOURNAL OFFERS 15% DISCOUNT FOR CHARITIES AS WELL AS DISCOUNTS FOR REPEAT ADVERTISING, UNIVERSITIES AND COLLEGES.


£925

£630

£550

£550

£375

£375

£200


The University of Edinburgh is the third most popular in the UK by volume of applicants.

(UCAS Applications Digest - January 2012)





If you are interested in more than one advertising channel during Freshers’ Week please let us know and we will be happy to tailor a package according to your budget and interests.

EUSA offers additional marketing opportunities to external companies and organisations throughout the year featured in our Term Time Media and Sponsorship opportunities. If you require further information please contact us and we will be happy to answer any enquiries you may have.

Opportunities range from print and online media to onsite student engagement and we can tailor promotional packagesto meet your business needs.

For bookings and enquiries please contact:

Kraig T BrownCommercial Marketing & Sales Officer, EUSA

T: 0131 651 4569E: [email protected]: www.eusa.ed.ac.uk/advertising/

Edinburgh University Students' Association (EUSA) is a charitable body registered in Scotland under registration Number SC015800.

12 FRESHERS’ WEEK MEDIA PACK

Freshers’ Media Pack€¦ · Freshers’ Trade Fair 2012 Footfall was super all day – well...

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