French 4G : new technology, new challenges, new battles

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French 4G new technology, new challenges, new battles Antonin Lacaton & Jérémie Poiroux

Transcript of French 4G : new technology, new challenges, new battles

Page 1: French 4G : new technology, new challenges, new battles

F r e n c h 4 Gnew technology, new challenges, new battles

Antonin Lacaton & Jérémie Poiroux

Page 2: French 4G : new technology, new challenges, new battles

Antonin Lacaton & Jérémie Poiroux

What is 4G/LTE ?

Long Term Evolution

Speed : 100 Mb/s - 1 Gb/s

New frequencies : 800 MHz - 1600 MHz - 2800 MHz

Page 3: French 4G : new technology, new challenges, new battles

Antonin Lacaton & Jérémie Poiroux

4G/LTE : What’s happening abroad ?

Paradox in Europe

2009 : First 4G network in Sweden and Norway

2010 : First 4G-compatible mobile phone sold

Page 4: French 4G : new technology, new challenges, new battles

Antonin Lacaton & Jérémie Poiroux

4G/LTE : What’s happening abroad ?

Different issues for large countries

Page 5: French 4G : new technology, new challenges, new battles

Antonin Lacaton & Jérémie Poiroux

4G/LTE : What’s happening abroad ?

Disparities in Middle-East

Page 6: French 4G : new technology, new challenges, new battles

Antonin Lacaton & Jérémie Poiroux

4G/LTE : What’s happening abroad ?

5G in Korea

best 4G coverage in the world

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Antonin Lacaton & Jérémie Poiroux

4G in France

Page 8: French 4G : new technology, new challenges, new battles

Antonin Lacaton & Jérémie Poiroux

Historical context

Page 9: French 4G : new technology, new challenges, new battles

Antonin Lacaton & Jérémie Poiroux

4G in France : marketing ploy or real technical revolution ?

A price war

Page 10: French 4G : new technology, new challenges, new battles

Antonin Lacaton & Jérémie Poiroux

4G in France : marketing ploy or real technical revolution ?

A price war

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Antonin Lacaton & Jérémie Poiroux

4G in France : marketing ploy or real technical revolution ?

A price war

from 25-30 €

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Antonin Lacaton & Jérémie Poiroux

4G in France : marketing ploy or real technical revolution ?

A price war

from 19,99 €

Mobile Virtual Network Operator

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Antonin Lacaton & Jérémie Poiroux

4G in France : marketing ploy or real technical revolution ?

Unequal infrastructuresnumber of 4G antennas

5392

3879

1013

700

Source : ANFR (National Frequency Agency)

Page 14: French 4G : new technology, new challenges, new battles

Antonin Lacaton & Jérémie Poiroux

4G in France : marketing ploy or real technical revolution ?

Unequal infrastructuresFree 4G Coverage Map

Page 15: French 4G : new technology, new challenges, new battles

Antonin Lacaton & Jérémie Poiroux

4G in France : marketing ploy or real technical revolution ?

Unequal infrastructures

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Antonin Lacaton & Jérémie Poiroux

4G in France : marketing ploy or real technical revolution ?

Marketing, again and again...

Page 17: French 4G : new technology, new challenges, new battles

Antonin Lacaton & Jérémie Poiroux

4G in France : marketing ploy or real technical revolution ?

Marketing, again and again...

Page 18: French 4G : new technology, new challenges, new battles

Antonin Lacaton & Jérémie Poiroux

4G in France : marketing ploy or real technical revolution ?

Marketing, again and again...

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Antonin Lacaton & Jérémie Poiroux

4G in France : marketing ploy or real technical revolution ?

Marketing, again and again...

Page 20: French 4G : new technology, new challenges, new battles

Antonin Lacaton & Jérémie Poiroux

4G in France : marketing ploy or real technical revolution ?

Marketing, again and again...DATA consumption

15 megabytes / hour

150 megabytes / hour

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Antonin Lacaton & Jérémie Poiroux

4G in France : marketing ploy or real technical revolution ?

And in real life ?

theoretical speeds

Page 22: French 4G : new technology, new challenges, new battles

Antonin Lacaton & Jérémie Poiroux

4G in France : marketing ploy or real technical revolution ?

And in real life ?

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Antonin Lacaton & Jérémie Poiroux

4G in France : marketing ploy or real technical revolution ?

And in real life ?

20 times faster than 3G

Page 24: French 4G : new technology, new challenges, new battles

Antonin Lacaton & Jérémie Poiroux

4G in France : marketing ploy or real technical revolution ?

And in real life ?

3G : 10 minutes

4G : 20 seconds

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Antonin Lacaton & Jérémie Poiroux

4G in France : accessibility

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Antonin Lacaton & Jérémie Poiroux

4G in France : accessibility

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Antonin Lacaton & Jérémie Poiroux

4G in France : accessibility

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Antonin Lacaton & Jérémie Poiroux

Conclusion

3G 4G