CLIENT CHOICE PANTRY HANDBOOK - Akron-Canton Regional Foodbank
FREESTORE FOODBANK BRAND GUIDELINES
Transcript of FREESTORE FOODBANK BRAND GUIDELINES
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freestorefoodbank.org
FREESTORE FOODBANKBRAND GUIDELINES
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Kurt Reiber
Brand Identity Guidelines
FSFB LetterheadA letterhead is one of the most important printing collaterals in any business. More than just a means of correspondence, it is also a physical representation of your company.
freestorefoodbank.org
Tax ID Number: 2
3-7122205
JEFF & DARLENE ANDERSON
FAMILY BUILDING
1141 C
entral Parkway,
Cincinnati,OH 45202
(513)482-4500
CUSTOMER
CONNECTION CENTER
112 East Liberty Stre
et
Cincinnati,OH 45202
(513)241-1064
MAYERSON
DISTRIBUTION CENTER
1250 Tennessee Ave.
Cincinnati,OH 45229
(513)482-4500
NORTHERN KENT
DISTRIBUTIO
100 Beacon Driv
Wilder,KY 4107
(859
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Brand EssenceHighest-order benefit that creates the basis for connection with the brand.
gatewayfor life transformation
Brand Identity Guidelines
Using food as the
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Brand PositioningDefines how we want to be perceived.
FeedingHOPEin our communities
Brand Identity Guidelines
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Brand CharacterDefines how our positioning should be delivered (tone, image language).
A tireless, empathetic lifesaver who takes bold actions to make real change happen in the lives of real people
Brand Identity Guidelines
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Brand Promise Before there can be a conversation on possibilities and potential, there must be food. It comes before family and jobs, health and community. It’s the single most important foundational element that links all people regardless of race, gender or income.
That’s where Freestore Foodbank begins.
One meal. One real, palpable expression of value, trust and positive solutions. Addressing hunger allows us to have conversations on other issues affecting individuals, families and communities to create stability and self-reliance for a better, attainable future.
Brand Identity Guidelines
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Brand Attributes - Trusted- Empathetic- Food- Audacious- A Vital Link
Brand Identity Guidelines
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Primary IdentityWhenever possible use the primary identity as a complete mark including the tagline.
Brand Identity Guidelines
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Primary Identity Color Specifications
Brand Identity Guidelines
C: 55%M: 7%Y: 0%K: 0%
C: 75%M: 35%Y: 80%K: 5%
C: 0%M: 20%Y: 96%K: 0%
C: 59%M: 0%Y: 100%K: 0%
#F47920 #4F8258 #FFCB1B #72BF44Pantone 158 C Pantone 2408 C Pantone 123 C Pantone 2985 C
C: 55% M: 7% Y: 0% K: 0%
#64BFECPantone 2985 C
C: 32% M: 27% Y: 27% K: 0%
#b0aeaePantone 421 C
C: 61% M: 53% Y: 52% K: 24%
#606161Pantone 4195 C
C: 75% M: 68% Y: 67% K: 0%
#000000Pantone 6 C
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Primary Identity Color Specifications Alternatives
Brand Identity Guidelines
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Typography
Proxima Nova- Proxima Nova Black- Proxima Nova Extrabold- Proxima Nova Bold- Proxima Nova Semibold- Proxima Nova Medium- Proxima Nova Regular- Proxima Nova Light- Proxima Nova Thin
Aa0123456789abcdefghijklmnopqrstuvwxy!@#$%^&*()+=
Brand Identity Guidelines
Proxima Nova is the base font for Freestore Foodbank. All of these fonts should be used sparingly to add specific emphasis to the message. These fonts can be purchased at Adobe Fonts.
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Contacts Trisha Rayner (Chief Development Officer)
513.482.7539 (o)[email protected]
Jeff Marsh (Web Developer)513.482.4530 (o)[email protected]
Candice Jackson (Digital Marketing Developer)513.482.4530 (o)[email protected]
Brand Identity Guidelines