Freelunch webinar 28-3 'Internal branding'
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Transcript of Freelunch webinar 28-3 'Internal branding'
![Page 1: Freelunch webinar 28-3 'Internal branding'](https://reader033.fdocuments.net/reader033/viewer/2022052910/559a02911a28abad5c8b45cb/html5/thumbnails/1.jpg)
3/27/13 1
Internal Branding #Freelunch @KrisBrees
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#Freelunch is een initiatief van
Internal branding @KrisBrees
Donderdag 28 maart, 12.15-12.45uur
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• Slides • Video • Deelnemers & hoofdstukken • Chatvenster / vragen stellen • Moderators • Tickertape • Polls
Wat zie je?
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Kris Brees
Internal Branding
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Agenda
> Wat en Waarom > Moeilijk? > Hoe dan wel. > Concreet huiswerk!
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a. Heb ik al (mee) georganiseerd b. Heb ik al meegemaakt c. Alleen maar van gehoord d. Volledig onbekend terrein
Poll 1: Ervaring met Internal branding?
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Internal Branding?
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Internal Branding?
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Internal Branding?
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Internal Branding?
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Moeilijk?
> Merkbeleving intern vs extern > Doelgroep ‘medewerkers’ vs
doelgroep ‘klanten’ > 1 contactmoment vs 10 jaar brand
building > Marketing vs communicatie vs
HRM vs ‘product’ie
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Moeilijk?
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Moeilijk?
> De Charismatische Oprichter > De Grote Gedeelde Passie
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Moeilijk!
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a. Charismatische oprichter b. Gedeelde passie c. Werk aan de winkel
Poll 2: Hoe zit het met Internal branding in jouw organisatie?
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Hoe dan wel.
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Hoe dan wel.
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a. Motivatie b. Stimulatie c. Competenties d. Systemen en faciliteiten
Poll 3: Waar ligt voor jouw organisatie de belangrijkste uitdaging?
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Huiswerk
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Steven van Belleghem #MB13
‘De Conversation Company’ Donderdag 4 april, 12.15-12.45uur
Volgende week…
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Dank voor je deelname!