Freelance Copywriter PPT to BNI Embarcadero
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Gil: Zeimer’s Advertising ShoppeGil: Zeimer’s Advertising Shoppe
• Copywriting
• Editing
• Proofreading
• Audio Production
• Referral Evangelist
Gil Zeimer :: BackgroundGil Zeimer :: Background
Born & raised in San Francisco
1976: Became an advertising copywriter for a leading ad agency.
1995: Launched Zeimer’s Advertising Shoppe.
Hobbies: Scuba diving, skiing, hiking, reading.
A Few Family PhotosA Few Family Photos
A Few Zeimer Family PhotosA Few Zeimer Family Photos
PandaPanda Riley Riley
What I Write & What It CostsWhat I Write & What It Costs
I usually work on I usually work on a project fee based a project fee based
on a rate of $100/hour.on a rate of $100/hour.
Some examples…Some examples…
Website Referral:Website Referral: Edit 2 Websites, Edit 2 Websites, Packaging Copy, Packaging Copy, Sales Sheet & Sales Sheet & Ad Copy: Ad Copy: Japan Premium Japan Premium Corp., Tokyo Corp., Tokyo 45 hours =45 hours = $4,500 for $4,500 for five projects five projects
Referral: NCPHSReferral: NCPHS 3 Life Care 3 Life Care Communities: Communities: Write 3 Six-Page Write 3 Six-Page Newsletters Newsletters
7.5 hours = 7.5 hours = $750/newsletter $750/newsletter
Referral: Referral: NCPHS NCPHS 3 Life Care 3 Life Care Communities’ Communities’ Newsletters Newsletters
Example of Example of one article and one article and
cartoon by cartoon by “Fritz” Wall “Fritz” Wall
BNI Referral: BNI Referral: Lemur Lemur International: International: Product Product Brochure & Brochure & Sell Sheet Sell Sheet
16 hours =16 hours = $1,600 $1,600
Website Referral: Website Referral:
Music For Life Institute/ Music For Life Institute/ African Children’s Choir: African Children’s Choir: 50-Page Website, Radio, 50-Page Website, Radio,
Direct Mail & MoreDirect Mail & More
Partnering with Lauren Deane Evans Partnering with Lauren Deane Evans & Phil Siegel on these projects & Phil Siegel on these projects
Deadline: 2 ½ months Deadline: 2 ½ months
My SEO Rankings on GoogleMy SEO Rankings on Google
“Healthcare Copywriting” - #1 & 2“Healthcare Copywriting” - #1 & 2
“Email & Newsletter Copywriting” - #1“Email & Newsletter Copywriting” - #1
“Direct Response Copywriting” - #4“Direct Response Copywriting” - #4
“Financial Copywriting” – #4“Financial Copywriting” – #4
Referral Triggers Referral Triggers
Best referrals: • Graphic & Web designers/art directors• Ad agencies• Marketing and sales execs• Anyone who wants to enhance their Website with SEO keywords or with professionally written/edited materials
• Other certified green businesses
Industries I work with:• Healthcare • Packaged goods• Legal • Technology• Financial • Startups
www.zeimer.com www.zeimer.com
Any questions?
See samples at zeimer.com