Freedom autocommunity.com.pptx; 2009 aaa traffic safety index

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2009 Traffic Safety Culture Index Survey


AAA Foundation

• Established in 1947• 501(c)(3) Not-For-Profit• Research affiliate of AAA/CAA• North American Focus


Mission

• Identify traffic safety problems• Foster research that seeks solutions• Disseminate information and educational

resources


Funded through the generosity of

and its members


• Initial Release July 2009• Surveys conducted by Abt SRBI Inc• Fact sheet available at

AAAFoundation.org

2009 TSC Index Survey

http://www.aaafoundation.org/


Purpose of the Index

• To investigate the public’s traffic-safety-related knowledge, attitudes, behaviors, and experiences

• To create a baseline measure of traffic safety culture in the U.S.

• To continue monitoring America’s traffic safety culture over time through surveys

• To guide traffic safety research and education

• To foster dialogue about traffic safety and how to improve it


About the Index

• Random sample telephone survey of the American public• Sample included landline and cell phone• Interviews conducted in English and Spanish• Conducted April 15, 2009 – May 12, 2009• Interviewed 2,501 U.S. residents ages 16+• Statistics weighted to be representative of U.S.

population• Margin of error +/- 2.5% (approx.) for statistics

based on full sample, higher for subsamples


Background• The AAA Foundation defines traffic safety

culture as a social climate in which traffic safety is highly valued and rigorously pursued

• In 2008 the AAA Foundation conducted the first Traffic Safety Culture Index


Overview of Results

• Majority of drivers do not feel safer than they did five years ago

• Distracted driving was major reason cited by those who felt less safe now than 5 years ago

• Drivers agree that using a cell phone while driving is a threat to safety

Note: Results presented here are only a small subset of all information that can and will be gleaned from the 2009 Traffic Safety Culture Index throughout the year.


Threats to Safety• 35% of drivers reported that they feel

less safe than they did five years ago Of those who felt less safe, 31% cited

distracted driving as the reason

• 87% of respondents rated texting or emailing as a very serious threat, second only to drinking while driving (90%)• 58% also rated talking on a cell phone as a

serious threat


Driver Behavior

• 67% of drivers admitted to talking on a cell phone while driving in the past month 28% who admitted to this said they did so

fairly often or regularly

• 95% of drivers saying texting while driving was completely or somewhat unacceptable 18% of those same drivers reported

having text messaged while driving in the past month


Driver Behavior (cont)

• 71% rated talking on a handheld cell phone while driving as unacceptable 30% of those drivers admitted to doing this

and another 27% admitted to using a hands-free phone, which studies have shown are no safer


For more information, visit:

AAAFoundation.org


http://www.aaafoundation.org/


The AAA Foundation for Traffic Safety is a 501(c)(3) public charity located in Washington, DC that is dedicated to saving lives and reducing injuries.

It is supported by donations from AAA/CAA Clubs, AAA/CAA members, and other organizations associated with AAA/CAA.


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Freedom autocommunity.com.pptx; 2009 aaa traffic safety index

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