Free
Transcript of Free
![Page 1: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/1.jpg)
EL CASO
GILLETTE
![Page 2: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/2.jpg)
![Page 3: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/3.jpg)
EL TRABAJO DE AFEITARSE, POR LO GENERAL, SE DEJABA A PERSONAS QUE SE DEDICABAN A ESTE OFICIO PUES ERA MUY DIFÍCIL.
![Page 4: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/4.jpg)
KING CAMP GILLETTE
Nació en Wisconsin en 1855
Chicago 1871
A LOS 40 AÑOS ERA UN INVENTOR FRUSTRADO
![Page 5: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/5.jpg)
KING CAMP GILLETTE
WILLIAM PAINTER
“INVENTA ALGO QUE SE UTILICE, SE TIRE Y SE VUELVA A COMPRAR”
![Page 6: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/6.jpg)
KING CAMP GILLETTE
¿Qué pasa si la hoja se podría hacer de una tira delgada de
metal? En lugar de pasar el tiempo el mantenimiento de las cuchillas,
los hombres sólo podían desprenderse de ellos cuando se
convirtió en aburrido.
![Page 7: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/7.jpg)
PATENTE GILLETTEGillette salió y compró piezas de latón, cinta de acero que se utilizaba para la cuerda de los relojes, un pequeño torno de mano y una lima. Cons t ruyó una maqu in i l l a primitiva inicial y trabajó en la idea durante seis años.Necesitaba fabricar una cuchilla b a r a t a a b a s e d e a c e r o planchado y que fuera dura y templada para poder darle una hoja afilada.
![Page 8: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/8.jpg)
PRODUCTO GILLETTE
![Page 9: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/9.jpg)
CAMPAÑAS PUBLICITARIAS
![Page 10: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/10.jpg)
0
25000
50000
75000
100000
125000
150000
51
90884
168
123000
19031904
Venta de Productos Gillette
Máquinas Hojas
![Page 11: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/11.jpg)
![Page 12: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/12.jpg)
Al regalar las maquinillas de afeitar, que eran inútiles por sí mismos, fue el comienzo de la creación de la demanda de cuchillas desechables.
![Page 13: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/13.jpg)
CHRIS ANDERSON
FREEEL FUTURO DEL PRECIO RADICAL
![Page 14: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/14.jpg)
Chris Anderson
![Page 15: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/15.jpg)
C P
PRODUCTO 1
PRODUCTO 2
GRATIS
$
C CONSUMIDOR P PRODUCTOR
OBTÉN UN PRODUCTO GRATIS, PAGA EL SIGUIENTE
1 SUBSIDIO CRUZADO
![Page 16: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/16.jpg)
![Page 17: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/17.jpg)
![Page 18: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/18.jpg)
$3.200
![Page 19: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/19.jpg)
$3.200
$12.000
![Page 20: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/20.jpg)
CPPRODUCTO 1
PROD
UCTO
2
C CONSUMIDOR
A AVISADOR
P PRODUCTOR
EL AVISADOR SUBSIDIA AL PRODUCTOR PARA QUE EL CONSUMIDOR LO USE GRATIS
2 SOPORTANDO PUBLICIDAD
AGRATIS
$PRODUCTOS
ESPA
CIO
PUBL
ICITA
RIO
$
![Page 21: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/21.jpg)
![Page 22: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/22.jpg)
![Page 23: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/23.jpg)
![Page 24: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/24.jpg)
![Page 25: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/25.jpg)
![Page 26: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/26.jpg)
![Page 27: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/27.jpg)
PC GRATIS
$
C CONSUMIDOR P PRODUCTOR
ALGUNOS POCOS SUBSIDIAN (PAGAN), PARA QUE EL RESTO DISPONGA GRATIS DE UNA VERSIÓN “MENOS COMPLETA”, PERO DE IGUAL CALIDAD QUE LOS DEMÁS.
3 FREEMIUM CC
C
GRATIS
GRATIS
![Page 28: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/28.jpg)
SUBSIDIO CRUZADO
![Page 29: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/29.jpg)
SUBSIDIO CRUZADO
![Page 30: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/30.jpg)
SUBSIDIO CRUZADO
![Page 31: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/31.jpg)
SUBSIDIO CRUZADO
![Page 32: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/32.jpg)
SUBSIDIO CRUZADO
![Page 33: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/33.jpg)
SUBSIDIO CRUZADO
![Page 34: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/34.jpg)
C CONSUMIDOR P PRODUCTOR
EL PRODUCTOR REGALA EL PRODUCTO A CAMBIO DE UNA GANANCIA “NO MONETARIA” (ATENCIÓN, REPUTACION, ETC)
4 ECONOMÍA DEL REGALO C P
PRODUCTO 1
PRODUCTO 2
GRATIS
![Page 35: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/35.jpg)
![Page 36: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/36.jpg)
![Page 37: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/37.jpg)
![Page 38: Free](https://reader033.fdocuments.net/reader033/viewer/2022052909/5598c99b1a28ab31568b46b4/html5/thumbnails/38.jpg)