Free Ways To Market On Facebook Bill Parkes Makeover In 4 Steps
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Facebook Makeover in Four Steps Presented by: Bill Parkes Twitter: @billparkes SMX West 2010
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On March 2, nFusion Chief Digital Officer Bill Parkes spoke at SMX West, an educational conference and industry trade show programmed specifically for Web professionals from around the world specializing in search engine optimization, pay-per-click advertising, social media, and mobile search technology. Parkes’ presentation, “Take Your Brand to the Next Level: Facebook Makeover in Four Steps” offered insights about how a business can use Facebook pages to impact its bottom line.
Transcript of Free Ways To Market On Facebook Bill Parkes Makeover In 4 Steps
3/9/2010
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Facebook Makeover in Four Steps
Presented by: Bill ParkesTwitter: @billparkesSMX West 2010
3/9/2010
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Just Starting Out
Lady Gaga Marilyn Manson
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Facebook Makeover in Four Steps
1. Create a plan
2. Develop your look
3. Personalize your presence
4. Work it!
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Step 1: Create a Plan
Goals and objectives
PrioritiesResourcing
Your “hook”Measures
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Prioritize Where You Focus
Goal Example Strategies• Build awareness • Hypertargeting campaigns
• Promotions• Contests
• Aid consideration • Encourage and promote customer-generated content
FamiliarityFamiliarity
Active ConsiderationActive Consideration
Late-Stage ConsiderationLate-Stage Consideration
• Support purchase • Social shoppingPurchasePurchase
Late-Stage ConsiderationLate-Stage Consideration
• Reengage • Rewards programs
• Empower • Incentivize participation
LoyaltyLoyalty
AdvocacyAdvocacy
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What’s Your Hook?
Gifting
CouponsContests
PromotionsVIP/ exclusive content
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Step 2: Develop Your Look
Brand expression
PersonalityImagery
Competitive landscape
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Express Your Brand
LivelyLively, inclusiveand funUse of brandbrand standards
Promote cause marketingmarketing
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Step 3: Personalize Your Presence
Secure your username!
Control first impressionCustom tabs
Extend use of profile picture
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Personalization
Cl fi tClear first impression
Clear expectations
Tab customization
Profile picture customizationcustomization
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Step 4: Work It!
Balance participation vs. broadcast
Leverage existing content and programsListen to your fans
Cross-promoteAdd value!
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Program Extensions
Extend offline experienceUser-generated content
Facebook connectco ect
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Add Value!
Balance added-value, promotionsLocal event promotion
Unique content
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How Did They Do?
Lady Gaga Marilyn Manson
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Success
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Thanks!
For more tips and ideas:• www.facebook.com/nfusion• Twitter: @billparkes
