Free SEO Tools - Philadelphia SEO Grail

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Free SEO Tools On Page SEO

Transcript of Free SEO Tools - Philadelphia SEO Grail

Free SEO ToolsOn Page SEO

Improving Page Speed: Does it matter?

• 2010: Speed added as a factor to Google algorithm– < 1% of searches effected, especially page 1 results– Fast does not mean you’ll get ranked in the top 10 (sorry)– Links and content are probably more important– Can influence long-tail results, bounce rates, conversions

Google blog:http://googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-web-search-ranking.html

SEOMoz post (with some funny comments): http://www.seomoz.org/blog/site-speed-are-you-fast-does-it- matter

Improving Page Speed: Does it matter?

• 2011: Google’s NYT released an article about Google’s energy usage:“[Google’s] data centers around the world continuously draw almost 260 million watts — about a quarter of the output of a nuclear power plant.”– Faster, more efficiently-built websites take less resources (see:

electricity) to crawl, index, deliver, etc.– Google has a thing for green stuff

• Saved energy = $$$• Saved energy also = “we’re good for the environment”

Improving Page Speed: Does it matter?

• 2012: Theme of Google’s Think Quarterly site: Speed– Urs Hoelzle (also quoted in the NYT article above)

The average web page takes 4.9 seconds to load – in a world where fractions of a second count, that’s an eternity.

I’m just sayin’…

• Web pages keep getting bigger Between 1995 and 2010, the average web page grew from 14k with 2.3 objects to 484k with 75 objects.

• Impact of 1-second delay A site that typically earns $100,000 a day could lose $2.5 million in sales this year.

• Shopzilla: Faster pages = 12% revenue increase In 2009, Shopzilla became the poster child for web performance when it shaved almost 5 seconds from its page load times and increased revenue by 7-12%.

• Amazon: 100ms faster = 1% revenue increase A mere five years ago, this was one of the earliest reported studies on the relationship between site speed and revenue.

• AOL: Faster pages led to 50% more page views In a 2009 study, AOL found that visitors in the top ten percentile of site speed viewed, on average, 7.5 pages per site visit. Visitors in the bottom ten percentile viewed just 5 pages per visit.

• Yahoo: 400ms faster = 9% more traffic In 2008, Yahoo! reported that making pages just 400 milliseconds slower resulted in a traffic drop of up to 9%.

• Mozilla: Faster pages = 60M more downloads By making just a few minor tweaks to top landing pages, Mozilla estimated that they drove an additional 60 million Firefox downloads per year.

Source: http://www.strangeloopnetworks.com/resources/

Nice Site! How Visitors May See It

Image source: http://www.motorworldhype.com/2008-11-11/roush-p-51a-mustang-andy/

How Google and Developers May See It

• What’s under the hood?

• How fast is the page?• What’s worth fixing

and how?• How does it look to

spiders?

Image source: http://blog.al.com/engine-block/2009/02/Mustang%20engine.jpg

Webpagetest.org

Waterfall View

• Displays all files needed to completely render the page

• Pay close attention to the First View, this is the first impression and can make or break engagement!

• Most importantly, don’t go chasin’ waterfalls

Parallel Downloads

Pro tip: Conditional comments can block resources from loading in parallel in Internet Explorer. Place an empty conditional comment before any external resources to eliminate the blocking behavior.

Webpagetest.org

http://www.websiteoptimization.com/speed/tweak/parallel/

Webpagetest.org

Webpagetest.org

Navigation Timinghttp://dvcs.w3.org/hg/webperf/raw-file/tip/specs/NavigationTiming/Overview.html#process

Speed Metrics in Google Tools

• Google Webmaster Tools– Shows your site in

relation to others– Shows example URLs with

load times and recommendations

Speed Metrics in Google Tools

• Google Analytics– Requires the new version– Requires asynchronous

version of GA tracking– Additional line of code in

GA script

Raven’s GA Config Tool

• http://gaconfig.com/• (While we’re here, Raven has a Schema.org tool, too: http://schema-

creator.org/ )

CSS Tidy (Combine and minify CSS)

• http://csstidyonline.com/

Closure Compiler (Combine and minify JS)

• http://closure-compiler.appspot.com/home

Sprite Me (Quick and dirty CSS sprites)

• http://spriteme.org/

I see whatcha did there, Facebook

• http://spriteme.org/

YSlow

• http://developer.yahoo.com/yslow/

Google PageSpeed

• http://code.google.com/speed/page-speed/

Full Page Render. Wow.

Look Ma, No Images

This isn’t very pretty

Plugin: Web Developer

https://addons.mozilla.org/en-US/firefox/addon/web-developer/

Xenu Link Sleuth

• Free web crawler

• Discover broken links and create a sitemap

• Can be used with Excel for further data discovery

• http://www.seomoz.org/blog/xenu-link-sleuth-more-than-just-a-broken-links-finder

Xenu? Is it really you?Xenu? Is it really you?

Xenu Link Sleuth

See What Pages are Linking to 404s

Use Xenu to Create Index Sitemaps

Screaming Frog is Actually a Spider. Confused?

• http://www.screamingfrog.co.uk/seo-spider/#download

SEO Doctor and BuiltWith

http://builtwith.com/

https://addons.mozilla.org/en-US/firefox/addon/seo-doctor/

Firebughttp://getfirebug.com/

Xray

https://addons.mozilla.org/en-US/firefox/addon/x-ray/

Thanks for listening!

Let’s connect:

+Chris CounteyTwitter: @chriscounteyEmail: [email protected]