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    Business Plan

    Level 8, Pavilion K.L.

    168, Jalan Bukit Bintang

    55100 Wilayah PersekutuanKuala Lumpur, MALAYSIA.

    P +6 03 9205 7696 F +6 03 9205 7788 E

    [email protected]

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    Business Plan

    Table of Contents

    Tips:

    To update this table of contents, place the cursor on a shaded row and press F9. Thistable of contents will automatically list section all headings and sub-headings createdusing the Heading 1, Heading 2 and Heading 3 styles.

    When planning your plan, it might be useful to set target page lengths for each mainsection for use as drafting guidelines and to get the right balance between key topics. SeeLength of a Business Plan in the Free-Plan Guide.

    1. INTRODUCTION TO PLAN ............................................................................... 1

    2. SUMMARY OF PLAN .........................................................................................2

    3. MISSION, STRATEGIES ETC............................................................................ 5

    3.1. Objectives ...............................................................................................................................5

    3.2. Mission .................................................................................................................................. .5

    3.3. SWOTs ................................................................................................................................... .5

    3.4. Strategies ................................................................................................................................6

    3.5. Goals/Targets .........................................................................................................................6

    4. PRESENT STATUS ............................................................................................7

    4.1. Background ............................................................................................................................7

    4.2. Progress to Date ....................................................................................................................7

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    4.2.1. Sales & Marketing .......................................................................................................... ..74.2.2. Operations & Management...............................................................................................74.2.3. R&D ..................................................................................................................................84.2.4. Finances ...........................................................................................................................8

    4.2.5. Other Developments ...................................................................................................... ..8

    5. PRODUCT/SERVICE DESCRIPTIONS ............................................................. 9

    5.1. General Descriptions .............................................................................................................9

    5.2. Key Features ......................................................................................................................... .9

    5.3. Main Benefits ..........................................................................................................................9

    5.4. Pricing Plans ......................................................................................................................... .9

    5.5. Competitors Offerings ..........................................................................................................9

    5.6. Competitive Assessment ......................................................................................................9

    6. PROFILES OF TARGET MARKETS ............................................................... 10

    6.1. General Background ............................................................................................................106.1.1. Market 1 .........................................................................................................................106.1.2. Market 2 .........................................................................................................................10

    6.2. Sizes, Segments & Trends .................................................................................................10

    6.3. Review of Competition ........................................................................................................11

    6.4. Customers/Users ............................................................................................................... ..11

    6.5. Medium-Term Projections ...................................................................................................11

    6.6. Review of Market Potential.............................................................................................. ...11

    7. MARKETING STRATEGIES, SALES PLANS & PROJECTIONS .................. 12

    7.1. Key Marketing Strategies .................................................................................................. ..12

    7.2. Marketing/Sales Plans & Resources ................................................................................ ..12

    7.3. Marketing/Sales Expense Projections ...............................................................................12

    7.4. Sales Forecasts ....................................................................................................................13

    7.5. Market Share Projections ....................................................................................................14

    7.6. Worst Case Scenario ...........................................................................................................14

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    8. TECHNOLOGY AND R&D ............................................................................... 15

    8.1. Overview of Technology ................................................................................................ .....15

    8.2. R&D Plans .............................................................................................................................15

    8.3. R&D Resources ....................................................................................................................15

    8.4. R&D Expense Projections ...................................................................................................16

    9. OPERATIONAL PLANS ...................................................................................18

    9.1. Locations & Facilities ..........................................................................................................18

    9.2. Operating Methods/Procedures .................................................................................. .......18

    9.3. Capital Expenditure Projections ........................................................................................19

    9.4. Operating Cost Projections ................................................................................................199.4.1. Purchases & Materials ........................................................................................... ........199.4.2. Direct Labor ....................................................................................................................199.4.3. Other Direct/Variable Costs ............................................................................................219.4.4. Total & Unit Costs ..........................................................................................................21

    10. MANAGEMENT & ADMINISTRATION ..........................................................23

    10.1. Management Structure ......................................................................................................23

    10.2. Key Management Profiles .................................................................................................23

    10.3. Administration & Systems ................................................................................................23

    10.4. Head Count Projections .................................................................................................. ..23

    10.5. Overhead Expense Projections ........................................................................................24

    11. FINANCIAL PROJECTIONS .........................................................................27

    11.1. Key Assumptions ...............................................................................................................27

    11.2. Income (P&L) Projections .................................................................................................27

    11.3. Cash Flow Projections ......................................................................................................28

    11.4. Balance Sheet Projections ................................................................................................29

    11.5. Ratio Analyses ..................................................................................................................30

    11.6. Sensitivity Analyses .................................................................................................... .....31

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    11.7. Overall Assessment ...........................................................................................................31

    12. FUNDING ........................................................................................................ 32

    12.1. Funding Requirements ......................................................................................................32

    12.2. Funding Proposals ............................................................................................................32

    13. IMPLEMENTATION ........................................................................................33

    13.1. First Year ............................................................................................................................33

    13.2. Subsequent Years ..............................................................................................................34

    13.3. Contingency Plans ............................................................................................... .............34

    14. CONCLUSION ................................................................................................ 35

    iv

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    List of Appendices

    Tips:1. No major section within the body of your plan should exceed 6-8 pages. Use

    appendices to present detailed or additional information which is summarized orreferenced in the body of the plan. This reduces the length of the plan. It alsoenhances readability and ensures that the reader does not get sucked intoexcessive detail.. Suggestions for possible appendices follow. Do not removethese until you have finished drafting the plan.

    2. If the appendices are very lengthy, consider binding them into a separate volume.This should make the plan appear less intimidating and creates the opportunity tocirculate the plan with or without appendices.

    3. If presenting the appendices as a separate volume, be sure to include a cover page(complementing that of the main plan) and a detailed contents list (number allpages in the appendices).

    1. Review of Development of Business (20XX to 20XX)Consider using a chronological list. Focus on highlights and important events.

    2. Summarized Historic Financial Statements (20XX to 20XX)Tabulate high-level values (revenues, cost of sales, pre-tax profits, fixed assets,current assets, current liabilities etc.). Summarize highlights and explain anyexceptional events. Offer audited accounts as attachments or separate items.

    3. Detailed Description (Technical Specifications) of Product/Service (Range)Assume reader has no prior technical knowledge. Minimize use of technicalterms/jargon and avoid blinding with science. Offer technical write-ups as a separatedocument. If absolutely necessary, include a glossary.

    4. Market Review and Results of Market ResearchIf you cannot compile this appendix, you should seriously reconsider whether you areready to write a business plan. Include tables explaining size of market, segmentation,competition, market shares, growth patterns, distribution channels, price/qualitysegments, customer categories, future trends, market share/segmentation projectionsetc. Summarize your main findings in the markets section within the body of yourplan.

    5. Assessments of CompetitorsWho, what, where, how etc. Explain how your products and services compare. Howwould you rate your business's strengths, weaknesses, threats and opportunitiesrelative to your main competitors. Summarize your main findings in the marketssection within the body of your plan.

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    6. Market Projections & Sales Forecasts (20XX to 20XX)Use tables and charts. Clearly state all key assumptions on market size and shares,volumes and prices. Confine your assessments to directly available, served markets

    (rather than total markets). If you plan to serve several markets, devote separatesections within this appendix to each market and then produce a summary of theoverall projections.

    Build your sales projections from the ground up by setting out (a) clear marketingand sales strategies (b) explicit sales plans and budgets and (c) realistic assessmentsof numbers of enquires, outlets, customers, contracts etc. and conversion rates or leadtimes to arrive at sales volume and value forecasts. These should be compiled on amonthly basis for the first year and quarterly thereafter. Do not base the projectionson superficial market share assessments e.g. we will achieve sales of $500,000 basedon securing a 2% of the regional market which is projected by researchers at $25million.

    Be sure to explain the marketing strategies and plans in fair detail specify resourcesrequired, costs etc. Identify any prospective partners and describe sales methods. Insimple terms, you need to cover the 4Ps product, price, place and promotion.Compile a 3-5 year annual marketing budget and break it down by month for firstyear and quarterly thereafter.

    Summarize your plans and projections in the body of the plan. You should also feedthe resultant detailed revenue and marketing cost projections into your financialprojections.

    7. Details of Manufacturing/Operational Plans & Costs

    Describe processes/operations in limited detail. Diagrams or flow charts may helpexplain complex issues. Indicate capital investment (and timing), describe/justify(briefly) the functions of major items and review any capacity-related issues. Discusssources of materials/supplies and their costs. Specify projected manning levels/rates,direct/indirect operating costs and productivity levels. Discuss inventories andproduction cycles as well as related planning and control systems. Even if you are aservice business, use this appendix to describe operational issues connected with theprovision of these services, support etc.

    8. CVs of Senior ManagersIf your business is substantial, you must present CVs for a balanced and experiencedmanagement team. If gaps exist, supply job descriptions and explain how they will be

    filled. Remember the five factors which venture capitalists look for when making aninvestment management, management, management, market and, finally,product !!! Bear in mind that many businesses try to follow this sequence in reverseorder !!!

    9. Assumptions for Financial Projections (20XX to 20XX)The assumptions should be consistent with and derived from the earliersections/appendices in the plan. Use text bullets to highlight key assumptions and

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    place the details in tables within this appendix.

    If you need guidance, download a trial copy ofExl-Plan and have a look at its

    Textual Summary Report and monthly assumption reports.

    10. Financial Projections (20XX to 20XX)Use tables showing projections for first year (or longer) in considerable detail. Youshould include fully-integrated P&Ls (income statements), cash flow projections andbalance sheets by month for the first year. Present less detailed quarterly & annualprojections for subsequent years. The opening balance sheet and first year'sprojections should coincide with the first year covered by your plan.

    Check out the contents and layouts of the monthly, quarterly and annual reportsgenerated by Exl-Plan. You could paste or link key tables and charts from Exl-Plan

    directly into Free-Plan. For help with this, see Using Exl-Plan with Free-Plan in theFree-Plan Guide.

    A lower tech solution would be to append photocopies of Exl-Plans reports to theback of your business plan. When photocopying, you will be able to change marginsand enlarge pages or change their orientation to suit your plan's layout and bindings.

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    Basic Information

    >> Enter Your Biz Name Here

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    Main shareholders: Rattan Singh (60%) & Rajen Rao

    (40%)

    Stock market & symbol Not Listed

    PROFESSIONAL ADVISERS: Give contact names (and positions),

    full addresses and other details for

    each below

    - Auditors

    - Legal advisers

    - Bankers

    - Patent (IPR) attorneys

    - Financial/tax advisers

    - Any other key advisers

    Insert any other key items here

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    1. Introduction to PlanSee the Free-Plan Guide for suggestions. You can defer writing this section until the

    main part of the plan has been completed.

    Keep this section to under one page.

    Xxx

    >> Enter Your Biz Name Here

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    2. Summary of Plan

    See the Free-Plan Guide for suggestions. Do not write this section until the main partof your plan has been finalized.

    Use the sub-headings below to guide you on the key issues. You may wish to edit, mergeor even remove them entirely once you have finished drafting. Make use of simple chartsand bullet points. Limit this section to two or, at most, three pages.

    Add sub-headings using CTRL+Shift F5 for the Heading 2 style and CTRL+Shift F5for the Heading 3 style. Use CTRL+Shift F1 for the Body Text style.

    Once you have drafted this summary, remember to update the page numbers in the Tableof Contents.

    Mission, Key Strategies & Goals

    Xxx

    Present Status

    Xxx

    Proposed Offerings

    Xxx

    Proposed Markets

    Xxx

    Marketing & Sales PlansXxx

    Operational & R&D Plans

    Xxx

    Management

    Xxx

    Financial Projections

    2010 2011 2012 2013

    2

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    Sales7,200,00

    07,560,00

    08,731,80

    09,168,39

    0

    Cost of Sales 2,063,100 2,379,101 2,743,892 3,165,028

    Gross Margin5,136,90

    05,180,90

    05,987,90

    86,003,36

    2Total OperatingExpenses 1,443,590 1,388,502 1,601,247 1,755,822Income fromOperations

    3,693,310

    3,792,398

    4,386,660

    4,247,540

    Other expenses

    Fixed Assets 502,450

    Loans 991,667 991,667 991,667Net Income BeforeTax

    2,199,193

    2,800,731

    3,394,994

    4,247,540

    Taxation

    First500,[email protected]% 100,000 100,000 100,000 100,000Remainder @25% 424,798 575,183 723,748 936,885

    Net Income AfterTax

    1,674,395

    2,125,548

    2,571,245

    3,210,655

    For prudency, loans have been taken at venture capitalists ROI of 25% p.a.

    0

    2,000

    4,000

    6,000

    8,000

    10,000

    20102011

    20122013

    7,200 7,5608,732 9,168

    1,674 2,126 2,571 3,211RM000

    s

    YEAR

    Sales & Income

    Sales

    PAT

    3

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    -

    5,000

    10,000

    15,000

    20102011

    20122013

    2,5215,621

    9,297

    13,377

    RM000s

    YEAR

    Cashflow

    Cashflow

    Funding Proposals

    Funding needed is RM1.9m and would have to be 100%.

    Conclusion

    dskin is a patent pending, unique product. There is nothing like this in theworld at present.

    The financials, e.g. cashflow, P&L etc which have been done very prudentlyand inflationary measures have been built into the model.

    There is positive cashflow and profits from year 1. We will be continuallylooking at employing economies of scale and better production techniquesand logistics control in ensuring we bring the costs down even further.

    This will mean even bigger profits !

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    3. Mission, Strategies etc.

    See the Free-Plan Guide for suggestions. Spend a lot of time on this section as it is thefoundation for the entire plan.

    Use the sub-headings below to guide you on the key issues. You may wish to edit, mergeor remove these sub-headings when you have finished drafting. In particular, you maywish to delete the entire SWOT analysis from the final plan. Use PlanWaresfreeOnlineStrategic Plannerto help you develop this section.

    Limit this section to two or absolute maximum of three pages.

    To insert a new main heading which starts on a new page, use CTRL+Shift F4 for theHeading 1 style. Add more sub-headings using CTRL+Shift F5 for the Heading 2style and CTRL+Shift F5 for the Heading 3 style. Use CTRL+Shift F1 for the BodyText style.

    3.1. Objectives

    TechActions objectives are to :

    1. Provide marketing, sales, and distribution, advice and support fortechnology companies wishing to enter Asia Pacific.

    2. To work with these companies in relocating their production to AsiaPacific.

    3.2. Mission

    To provide a one stop shop for all manufacturing and production consultancyservices.

    3.3. SWOTs

    Xxx

    Internal External

    Strengths:

    Opportunities:

    5

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    Weaknesses:

    Threats:

    Xxx

    3.4. Strategies

    Xxx

    3.5. Goals/Targets

    Xxx

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    4. Present Status

    See the Free-Plan Guide for suggestions. The suggested sub-headings below may not befully appropriate for a start up modify or delete them as appropriate.

    Consider placing detailed material in an appendix and summarizing it here.

    To insert a new main heading which starts on a new page, use CTRL+Shift F4 for theHeading 1 style. Add more sub-headings using CTRL+Shift F5 for the Heading 2style and CTRL+Shift F5 for the Heading 3 style. Use CTRL+Shift F1 for the BodyText style.

    4.1. Background

    Xxx

    4.2. Progress to Date

    Xxx

    4.2.1. Sales & Marketing

    Xxx

    Table X Sales Analysis (20XX-20XX)

    Years to end xxMonth:20XX($000)

    20XX($000)

    20XX($000)

    20XX($000)

    Product AA

    Product BB

    Product CC

    Total sales

    Growth rate ( per year) N/a

    Xxx

    4.2.2. Operations & Management

    Xxx

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    4.2.3. R&D

    Xxx

    Project Date Started ProjectedFinish Date

    % Completed MainResources

    Expenditure toDate

    ($000)

    Xxx

    4.2.4. Finances

    Xxx

    4.2.5. Other Developments

    Xxx

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    5. Product/Service Descriptions

    Edit the heading above to make it more relevant to your offering(s). See the Free-PlanGuide for suggestions. Consider placing detailed material in an appendix andsummarizing it here.

    Edit the main heading above to increase its relevance to your business e.g. delete wordservice if you offerproducts.

    To insert a new main heading which starts on a new page, use CTRL+Shift F4 for theHeading 1 style. Add sub-headings using CTRL+Shift F5 for the Heading 2 styleand CTRL+Shift F5 for the Heading 3 style. Use CTRL+Shift F1 for the Body Textstyle.

    5.1. General Descriptions

    Xxx

    5.2. Key Features

    Xxx

    5.3. Main Benefits

    Xxx

    5.4. Pricing Plans

    Xxx

    5.5. Competitors Offerings

    Xxx

    5.6. Competitive Assessment

    Xxx

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    6. Profiles of Target Markets

    Edit the heading above to make it more appropriate to your business. See the Free-PlanGuide for suggestions. Modify or delete sub-headings as appropriate. Consider placingdetailed material in an appendix and summarizing it here.

    To insert a new main heading which starts on a new page, use CTRL+Shift F4 for theHeading 1 style. Add more sub-headings using CTRL+Shift F5 for the Heading 2style and CTRL+Shift F5 for the Heading 3 style. Use CTRL+Shift F1 for the BodyText style.

    6.1. General Background

    Xxx

    6.1.1. Market 1

    Xxx

    6.1.2. Market 2

    Xxx

    6.2. Sizes, Segments & Trends

    Xxx

    Key Segments20XX($m)

    20XX($m)

    20XX($m)

    20XX($m)

    Segment A

    Segment B

    Segment C

    Other segments

    Total market

    Xxx

    10

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    6.3. Review of Competition

    xx

    6.4. Customers/Users

    Xxx

    6.5. Medium-Term Projections

    Xxx

    Key Segments20XX($m)

    20XX($m)

    20XX($m)

    20XX($m)

    Segment A

    Segment B

    Segment C

    Other segments

    Total market

    Xxx

    6.6. Review of Market Potential

    Xxx

    11

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    7. Marketing Strategies, Sales Plans &

    ProjectionsSee the Free-Plan Guide for suggestions. Modify or delete sub-headings as appropriate.Consider placing detailed material in an appendix and summarizing it here.

    To insert a new main heading which starts on a new page, use CTRL+Shift F4 for theHeading 1 style. Add more sub-headings using CTRL+Shift F5 for the Heading 2style and CTRL+Shift F5 for the Heading 3 style. Use CTRL+Shift F1 for the BodyText style.

    7.1. Key Marketing Strategies

    Xxx

    7.2. Marketing/Sales Plans & Resources

    Xxx

    7.3. Marketing/Sales Expense Projections

    Xxx

    Years to end xxMonth: 20XX 20XX 20XX 20XX

    Head count - marketing staff

    Head count - sales staff

    Head count - total marketing & sales

    Average payroll cost/person ($000)

    Total payroll cost ($000)

    Travel & subsistence expenses ($000)

    Marketing/sales expenses - XX ($000)

    Marketing/sales expenses - XX ($000)Marketing/sales expenses - XX ($000)

    Marketing/sales expenses - XX ($000)

    Marketing/sales expenses - XX ($000)

    Total payroll & expenses ($000)

    Xxx

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    7.4. Sales Forecasts

    Xxx Years to end xxMonth: 20XX 20XX 20XX 20XX

    Key Offering/Market #1- Sales volumes- Selling prices

    Total Sales ($000)

    Key Offering/Market #2- Sales volumes- Selling prices

    Total Sales ($000)

    Key Offering/Market #3- Sales volumes- Selling prices

    Total Sales ($000)

    Combined total sales ($000)

    Xxx

    This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner.It is fully-integrated and linked to the projected income statements, cashflows and balance

    sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.

    Xxx

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    This chart was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner.It is fully-integrated and linked to the projected income statements, cashflows and balance

    sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.

    Xxx

    7.5. Market Share Projections

    Xxx

    7.6. Worst Case ScenarioXxx

    Years to end xxMonth: 20XX 20XX 20XX 20XX

    Key Offering/Market #1- Sales volumes- Selling prices

    Total Sales ($000)

    Key Offering/Market #2- Sales volumes- Selling prices

    Total Sales ($000)

    Key Offering/Market #3- Sales volumes- Selling prices

    Total Sales ($000)

    Combined total sales ($000)

    Xxx

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    8. Technology and R&D

    Delete this heading and section if not relevant. See the Free-Plan Guide for suggestions.Consider placing detailed material in an appendix and summarizing it here.

    To insert a new main heading which starts on a new page, use CTRL+Shift F4 for theHeading 1 style. Add sub-headings using CTRL+Shift F5 for the Heading 2 styleand CTRL+Shift F5 for the Heading 3 style. Use CTRL+Shift F1 for the Body Textstyle.

    8.1. Overview of Technology

    Xxx

    8.2. R&D Plans

    Xxx

    Title DescriptionStar

    tDate

    Finish

    DateRemarks

    Priority/Sequence

    Xxx

    8.3. R&D Resources

    Xxx

    Title Key ResourcesInternal

    (man years)External

    (man years)

    ProjectedCost

    ($000)

    Xxx

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    Years to end xxMonth: 20XX 20XX 20XX 20XX

    Head count - Project #1

    Head count - Project #2

    ........

    Total head count

    Xxx

    Years to end xxMonth: 20XX 20XX 20XX 20XX

    Head count - Grade A

    Head count - Grade B........

    Total head count

    Xxx

    Years to end xxMonth:

    PayrollCost

    ($000/person)

    20XX($000)

    20XX($000)

    20XX($000)

    20XX($000)

    Payroll cost - Grade A

    Payroll cost - Grade B

    ........

    Total payroll cost

    Xxx

    8.4. R&D Expense Projections

    Xxx

    Years to end xxMonth: 20XX($000)

    20XX($000)

    20XX($000)

    20XX($000)

    Key Project #1- Internal payroll- External consultancy- Other expenses

    Total - Key Project #1

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    Key Project #2- Internal payroll- External consultancy- Other expenses

    Total - Key Project #2

    Key Project #3- Internal payroll- External consultancy- Other expenses

    Total - Key Project #3

    Total R&D payroll & expenses ($000)

    Xxx

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    9. Operational Plans

    Modify the heading above to reflect your businesss activities e.g. changes toManufacturing Plans, Retailing Plans, Distribution Plans etc.. See the Free-Plan Guidefor suggestions. Consider placing detailed material in an appendix and summarizing ithere.

    To insert a new main heading which starts on a new page, use CTRL+Shift F4 for theHeading 1 style. Add sub-headings using CTRL+Shift F5 for the Heading 2 styleand CTRL+Shift F5 for the Heading 3 style. Use CTRL+Shift F1 for the Body Textstyle.

    9.1. Locations & Facilities

    Xxx

    Descriptionof Premises

    AddressFloorArea

    TakeOut

    (Y/N)?Main In-store Facilities

    Owned orLeased?

    Xxx

    9.2. Operating Methods/Procedures

    Xxx

    This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner.It is fully-integrated and linked to the projected income statements, cashflows and balance

    sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.

    Xxx

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    9.3. Capital Expenditure Projections

    Xxx Years to end xxMonth: 20XX

    ($000)20XX($000)

    20XX($000)

    20XX($000)

    Project #1

    Project #2

    Project #3

    Total Capital Expenditure

    Years to end xxMonth: 20XX($000)

    20XX($000)

    20XX($000)

    20XX($000)

    New equity

    New Loans

    Internal Cash Flow

    Total Capital Expenditure

    Xxx

    9.4. Operating Cost Projections

    Xxx

    9.4.1. Purchases & Materials

    Xxx

    9.4.2. Direct Labor

    Xxx

    Years to end xxMonth: 20XX 20XX 20XX 20XX

    Head count - Direct production

    Head count - Indirect production

    Head count - Maintenance

    Head count - Utilities

    Head count - Quality

    Head count - Warehousing

    19

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    Head count - Transport

    Head count - Supervision

    Head count - Management

    Total head count

    Total production (000 units/year)

    Output/person (Units)

    Xxx

    Years to end xxMonth:

    PayrollCost

    ($000/person)

    20XX($000)

    20XX($000)

    20XX($000)

    20XX($000)

    Direct production

    Indirect production

    Maintenance

    Utilities

    Quality

    Warehousing

    Transport

    Supervision

    Management

    Total payroll cost

    Total production (000 units/year)

    Payroll cost/Unit ($)

    Xxx

    20

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    This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner.It is fully-integrated and linked to the projected income statements, cashflows and balance

    sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.

    Xxx

    9.4.3. Other Direct/Variable Costs

    Xxx

    9.4.4. Total & Unit Costs

    Xxx Years to end xxMonth: 20XX 20XX 20XX 20XX

    Sales projections (units)

    Sales projections ($000)

    Materials & bought-in components (or cost ofgoods for resale) ($000)

    Direct labor ($000)

    Other direct costs ($000)

    Total direct cost ($000)

    Average direct cost per unit ($)

    Average selling price ($/unit)

    Average direct cost as % average selling price

    Xxx

    21

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    This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner.It is fully-integrated and linked to the projected income statements, cashflows and balance

    sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.

    Xxx

    22

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    10. Management & Administration

    See the Free-Plan Guide for suggestions. Modify or delete sub-headings as appropriate.Consider placing detailed material in an appendix and summarizing it here.

    To insert a new main heading which starts on a new page, use CTRL+Shift F4 for theHeading 1 style. Add more sub-headings using CTRL+Shift F5 for the Heading 2style and CTRL+Shift F5 for the Heading 3 style. Use CTRL+Shift F1 for the BodyText style.

    10.1. Management Structure

    Xxx

    10.2. Key Management Profiles

    Xxx

    10.3. Administration & Systems

    Xxx

    10.4. Head Count Projections

    Xxx

    Years to end xxMonth: 20XX 20XX 20XX 20XX

    Head count - Reception

    Head count - Clerical

    Head count - Accounts

    Head count - IT

    Head count - Security

    Head count - Middle management

    Head count - Senior management

    Total head count

    Xxx

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    Years to end xxMonth:

    PayrollCost

    ($000/person)

    20XX($000)

    20XX($000)

    20XX($000)

    20XX($000)

    Reception

    Clerical

    Accounts

    IT

    Security

    Middle management

    Senior management

    Total payroll cost

    Xxx

    This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner.It is fully-integrated and linked to the projected income statements, cashflows and balance

    sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.

    Xxx

    10.5. Overhead Expense Projections

    Xxx

    Years to end xxMonth: 20XX($000)

    20XX($000)

    20XX($000)

    20XX($000)

    24

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    Total payroll cost

    Overhead cost #1

    Overhead cost #2

    ................

    Total overhead cost

    Xxx

    This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner.It is fully-integrated and linked to the projected income statements, cashflows and balance

    sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.

    Xxx

    25

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    This chart was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner.It is fully-integrated and linked to the projected income statements, cashflows and balance

    sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.

    Xxx

    26

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    11. Financial Projections

    See the Free-Plan Guide for suggestions. Place all detailed tables and analyses inappendices and confine this section to summarizing the key assumptions and results make use of simple tables and charts.

    To insert a new main heading which starts on a new page, use CTRL+Shift F4 for theHeading 1 style. Add more sub-headings using CTRL+Shift F5 for the Heading 2style and CTRL+Shift F5 for the Heading 3 style. Use CTRL+Shift F1 for the BodyText style.

    11.1. Key Assumptions

    Xxx

    11.2. Income (P&L) Projections

    Xxx

    This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner.It is fully-integrated and linked to the projected income statements, cashflows and balance

    sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.

    Xxx

    27

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    This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner.It is fully-integrated and linked to the projected income statements, cashflows and balance

    sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.

    Xxx

    11.3. Cash Flow Projections

    Xxx

    This chart was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner.It is fully-integrated and linked to the projected income statements, cashflows and balance

    sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.

    28

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    Xxx

    This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner.It is fully-integrated and linked to the projected income statements, cashflows and balance

    sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.

    Xxx

    This chart was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner.It is fully-integrated and linked to the projected income statements, cashflows and balance

    sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.

    Xxx

    11.4. Balance Sheet ProjectionsXxx

    29

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    This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner.It is fully-integrated and linked to the projected income statements, cashflows and balance

    sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.

    Xxx

    11.5. Ratio Analyses

    Xxx

    This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner.

    30

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    It is fully-integrated and linked to the projected income statements, cashflows and balancesheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.

    Xxx

    11.6. Sensitivity Analyses

    Xxx

    SENSITIVITY ANALYSIS FACTORS REPORT

    Months for First Year: Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan

    % Incr(+) or decr (-) sales volumes >>

    % Incr(+) or decr (-) selling prices >>

    % Incr(+) or decr (-) matl/goods costs >>

    % Incr(+) or decr (-) overhead exs >>

    Quarters for Three/Five* Years: 1 Qtr 2 Qtr 3 Qtr 4 Qtr 1 Qtr 2 Qtr 3 Qtr 4 Qtr 1 Qtr 2 Qtr 3 Qtr 4 Qtr

    % Incr(+) or decr (-) sales volumes >>

    % Incr(+) or decr (-) selling prices >>% Incr(+) or decr (-) matl/goods costs >>

    % Incr(+) or decr (-) overhead exs >>

    This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner.It is fully-integrated and linked to the projected income statements, cashflows and balance

    sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.

    Xxx

    11.7. Overall Assessment

    Xxx

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    12. Funding

    Delete this heading and section if not relevant. See the Free-Plan Guide for suggestions.To insert a new main heading which starts on a new page, use CTRL+Shift F4 for theHeading 1 style. Add sub-headings using CTRL+Shift F5 for the Heading 2 styleand CTRL+Shift F5 for the Heading 3 style. Use CTRL+Shift F1 for the Body Textstyle.

    12.1. Funding Requirements

    Xxx

    12.2. Funding Proposals

    Xxx

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    13. Implementation

    See the Free-Plan Guide for suggestions. Consider placing detailed material in anappendix and summarizing here.

    To insert a new main heading which starts on a new page, use CTRL+Shift F4 for theHeading 1 style. Add sub-headings using CTRL+Shift F5 for the Heading 2 styleand CTRL+Shift F5 for the Heading 3 style. Use CTRL+Shift F1 for the Body Textstyle.

    13.1. First Year

    Xxx

    Month 1 2 3 4 5 6 7 8 9 10 11 12

    Key Task 1 ###############

    Key Task 2 ###############

    Key Task 3 ###############

    Key Task 4 ###############

    Key Task 5 ########################################

    Key Task 6 #######

    Xxx

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    13.2. Subsequent Years

    Xxx

    13.3. Contingency Plans

    Xxx

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    14. Conclusion

    See the Free-Plan Guide for suggestions.Go back to the Summary section and only write it when you are fully satisfied with allthe plans detail.

    Refer to theBusiness Plan Checklist.

    35

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    Appendix - XX

    >> Enter Title of Appendix Here