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    Business Plan - Strictly Confidential

    Business Plan

    Level 8, Pavilion K.L.

    168, Jalan Bukit Bintang

    55100 Wilayah PersekutuanKuala Lumpur, MALAYSIA.

    P +6 03 9205 7696 F +6 03 9205 7788 E

    rajen@techactions.com

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    Business Plan - Strictly Confidential

    Business Plan

    Table of Contents

    Tips:

    To update this table of contents, place the cursor on a shaded row and press F9. Thistable of contents will automatically list section all headings and sub-headings createdusing the Heading 1, Heading 2 and Heading 3 styles.

    When planning your plan, it might be useful to set target page lengths for each mainsection for use as drafting guidelines and to get the right balance between key topics. SeeLength of a Business Plan in the Free-Plan Guide.

    1. INTRODUCTION TO PLAN ............................................................................... 1

    2. SUMMARY OF PLAN .........................................................................................2

    3. MISSION, STRATEGIES ETC............................................................................ 5

    3.1. Objectives ...............................................................................................................................5

    3.2. Mission .................................................................................................................................. .5

    3.3. SWOTs ................................................................................................................................... .5

    3.4. Strategies ................................................................................................................................6

    3.5. Goals/Targets .........................................................................................................................6

    4. PRESENT STATUS ............................................................................................7

    4.1. Background ............................................................................................................................7

    4.2. Progress to Date ....................................................................................................................7

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    4.2.1. Sales & Marketing .......................................................................................................... ..74.2.2. Operations & Management...............................................................................................74.2.3. R&D ..................................................................................................................................84.2.4. Finances ...........................................................................................................................8

    4.2.5. Other Developments ...................................................................................................... ..8

    5. PRODUCT/SERVICE DESCRIPTIONS ............................................................. 9

    5.1. General Descriptions .............................................................................................................9

    5.2. Key Features ......................................................................................................................... .9

    5.3. Main Benefits ..........................................................................................................................9

    5.4. Pricing Plans ......................................................................................................................... .9

    5.5. Competitors Offerings ..........................................................................................................9

    5.6. Competitive Assessment ......................................................................................................9

    6. PROFILES OF TARGET MARKETS ............................................................... 10

    6.1. General Background ............................................................................................................106.1.1. Market 1 .........................................................................................................................106.1.2. Market 2 .........................................................................................................................10

    6.2. Sizes, Segments & Trends .................................................................................................10

    6.3. Review of Competition ........................................................................................................11

    6.4. Customers/Users ............................................................................................................... ..11

    6.5. Medium-Term Projections ...................................................................................................11

    6.6. Review of Market Potential.............................................................................................. ...11

    7. MARKETING STRATEGIES, SALES PLANS & PROJECTIONS .................. 12

    7.1. Key Marketing Strategies .................................................................................................. ..12

    7.2. Marketing/Sales Plans & Resources ................................................................................ ..12

    7.3. Marketing/Sales Expense Projections ...............................................................................12

    7.4. Sales Forecasts ....................................................................................................................13

    7.5. Market Share Projections ....................................................................................................14

    7.6. Worst Case Scenario ...........................................................................................................14

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    8. TECHNOLOGY AND R&D ............................................................................... 15

    8.1. Overview of Technology ................................................................................................ .....15

    8.2. R&D Plans .............................................................................................................................15

    8.3. R&D Resources ....................................................................................................................15

    8.4. R&D Expense Projections ...................................................................................................16

    9. OPERATIONAL PLANS ...................................................................................18

    9.1. Locations & Facilities ..........................................................................................................18

    9.2. Operating Methods/Procedures .................................................................................. .......18

    9.3. Capital Expenditure Projections ........................................................................................19

    9.4. Operating Cost Projections ................................................................................................199.4.1. Purchases & Materials ........................................................................................... ........199.4.2. Direct Labor ....................................................................................................................199.4.3. Other Direct/Variable Costs ............................................................................................219.4.4. Total & Unit Costs ..........................................................................................................21

    10. MANAGEMENT & ADMINISTRATION ..........................................................23

    10.1. Management Structure ......................................................................................................23

    10.2. Key Management Profiles .................................................................................................23

    10.3. Administration & Systems ................................................................................................23

    10.4. Head Count Projections .................................................................................................. ..23

    10.5. Overhead Expense Projections ........................................................................................24

    11. FINANCIAL PROJECTIONS .........................................................................27

    11.1. Key Assumptions ...............................................................................................................27

    11.2. Income (P&L) Projections .................................................................................................27

    11.3. Cash Flow Projections ......................................................................................................28

    11.4. Balance Sheet Projections ................................................................................................29

    11.5. Ratio Analyses ..................................................................................................................30

    11.6. Sensitivity Analyses ....................