I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

Free or Low Cost Free or Low Cost Technology SolutionsTechnology Solutions

June 19, 2009Baton Rouge, Louisiana

David DombroskyCenter for Arts Management and Technology

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

AgendaAgenda

Welcome to the wonderful world of FREE Why free isn’t always easy How to Pay Less for What You Really Want The King of Free (or Why Google Is Your Friend) ESP – Is Yours Low Cost? Specific Tools

Donation Management Systems (DMS) Customer Relationship Management Systems

(CRM) Content Management Systems (CMS)

Resources Q & A

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MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

Welcome to the World of Welcome to the World of FreeFree

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MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

Welcome to the World of Welcome to the World of FreeFree

Types of “Free” Software or Web-based Services

• Freeware– Irfanview, Aviary.com, Mozilla products

• Freemium– Quickbooks, Huddle.net, YouSendIt.com

• Open-Source– OpenOffice.org, PDF Creator

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MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

Free Is Not Always EasyFree Is Not Always Easy

• Lack of familiarity• Inadequate technical support• Free code still requires someone to

manipulate it and update it• Sometimes you get what you pay for

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

How to Pay Less for What How to Pay Less for What You Really WantYou Really Want

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

The King of Free The King of Free (or Why Google Is Your (or Why Google Is Your

Friend)Friend)

• Grants• Checkout• Docs• Groups• YouTube

• Email• Calendar• Sites• Blogging• Analytics

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ESP – Is Yours Low Cost?ESP – Is Yours Low Cost?

Email Service Providers (ESP) allow you to send e-mail messages to many people at one time without labeling you as a spammer.

Vertical Response provides nonprofits with a free mass e-mail service if they send less than 10,000 emails per month. (click image)

Other low cost service providers:

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MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

Donor Management Donor Management Systems (DMS)Systems (DMS)

What Is It?A system that manages information about donors and gifts so you can: – understand how much you’ve raised, – keep track of information about your donors, – manage mailings, emails and campaigns, – print reports

2008 DMS Satisfaction Survey - NTEN

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MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

Constituent Relationship Constituent Relationship Management (CRM)Management (CRM)

What is it?The processes an organization uses to track and organize its contact with current and prospective constituents - donors, funders, volunteers, clients and all other people who help an organization to achieve its mission.2007 CRM Satisfaction Survey - NTEN

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MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

Content Management Content Management Systems (CMS)Systems (CMS)

What is it?Web-based software that

allows you to maintain your Web site.

2008 CMS Satisfaction Survey - NTEN

- From the Idealware.org report “Comparing Open Source Content Management Systems: WordPress, Joomla, Drupal, and Plone.”

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MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

RESOURCESRESOURCES

• www.Idealware.org – articles, webinars• www.NTEN.org – articles, webinars, conference,

online forums, • www.NPower.org – consulting• www.TechSoup.org – discounted software, articles,

services

Center for Arts Management & Technology:• camt.artsnet.org - products, services• www.TechnologyInTheArts.org – professional

development, conference, blog, podcast, resource list