Free Independent Personalised sustainable building advice
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Transcript of Free Independent Personalised sustainable building advice
• Free
• Independent
• Personalised
sustainable building advice
This service is an initiative by BRANZ Ltd.
Overview• WHAT IS IT?
• Free, specialist service on energy, water and material related advice for home building projects.
• WHO IS IT FOR?
• Homeowners
• Designers
• Building Professionals
• Other Community Members
• WHERE IS IT?
• Waitakere City, Hamilton City &
Kapiti Coast District Councils
• More in the future
Background to Project
• Pilot project currently being trialled by BRANZ Ltd.
• Designed to address:
1. That homeowners tend to opt-out of discussions
2. The lack of accessible technical information available
3. The lack of industry expertise and a general reluctance to implement sustainability features
Three primary functions: 1.A free supply of information
2.Facilitation between client, designer and trades-people
3.Networking between stakeholders and sustainability resources.
EDA Purpose
Outcomes & Benefits
Three main outcomes:
1. Direct impact on level of sustainability in houses
2. Contact and education point for industry
3. Tangible focus point
Research Sector
Building Industry
NZ Community
Local Government
= Effective Feed-back Loop
ImplementationEco Design Advisor Training
• 3-day initial training workshop
• Case studies & site visits
• Range of tools provided
• Industry expert presentations
On-Going Support
• Fortnightly conference calls
• Technical Advice
• 3-monthly review meetings
The Advisory Process
• Approx 300 consultations each / year (Short and long consultations)
• Active promotion of service through presentations
• Tailored advice on any sustainable design issue
• Consultations recorded
Analysis & Evaluation
1. Attitude and Behaviour
Change Survey
2. Improvements to the
Built Environment
• Range of Measurable Success Criteria
• Two Important Components:
Attitude & Behaviour Change
• Impact on the design community
• Postal Survey• Value of Service• Attitudes & Motivations• Environmental Behaviours
• 4 Sample Groups:1. Designers - EDA2. Designers – no EDA3. Homeowners – EDA4. Homeowners – no EDA
Research Timeline
Surveys Distributed March 2007
Data Entry & Initial AnalysesMay - August 2007
Further Research & Analyses December 2007…….
Research Reports June - September 2007
Community Based Social Marketing
Behaviour change ‘comes about a response to personal appeals’
• 5 Key Points to Designing an Effective Programme:1. Target Behaviour2. Uncover Barriers & Benefits3. Design Programme to overcome steps4. Pilot Programme5. Implement & Evaluate
• Behaviour Change Tools:• Commitments• Prompts• Social Norms• Social Diffusion
www.cbsm.com
Green Home Scheme Analysis
• Changes (both intended and actual) to the design are recorded as a result of every consultation.
• Specifics examined: thermal performance, appliance resource use, water economy, site selection, spatial efficiency, indoor air quality.
• A customised scoring system which is loosely based on BRANZ’s Green Home Scheme (GHS).
• From this, both the relative and actual significance of the EDA consultation can be assessed.
The Future
Pilot Phase: 3 Councils
Year 1: 2006 - 2007
Set up tools and administration system Initial research and evaluation Timeline and project expansion
Growth Phase: 10 - 15 Councils
Year 2: 2007 - 2008
•Process streamlined + training standardised Public awareness at national level Collection of representative market intelligence Statistically representative evaluation
Consolidation Phase: 25 Councils
Year 3: 2008 +
Mainstream awareness/acceptance by all Ongoing collection of industry intelligence Continuous scheme refinement Transforms into stable, self-sustaining service
Conclusions
• Considerable enthusiasm being generated
• Face-to-Face = most effective marketing channel
• Scheme proving effective as a network, education and behaviour change tool
Acknowledgements
Thank you to all our contributors and support we are currently receiving from:
Contact Details
Roman Jaques
Senior Sustainability Scientist
BRANZ Ltd.
Ph: (07) 839 5360
Email:
www.ecodesignadvisor.org.nz
Lauren Christie
Sustainability Scientist
BRANZ Ltd.
Ph: (04) 237 2059
Email: