Free Culture - Marc Bright
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Transcript of Free Culture - Marc Bright
Free Culture, Morals and Generation Z
Are you a moral person and where did you learn your
morals from?
© 2013 Cheil Europe Ltd. All rights reserved.
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Who Are You?
• Generation X: Early 60’s to early 80’s• Generation Y – Early 80’s to the early 2000’s• Generation Z – Late 90’s onwards
© 2013 Cheil Europe Ltd. All rights reserved.
Who are Generation Z?
• Well networked, more ‘virtually’ present, and
more tolerant of diversity• Comfortable with and even dependent on
technology• Materially satisfied, yet financially conservative• Well educated, informed and environmentally
conscious• More connected with their parents than prior
generations
© 2013 Cheil Europe Ltd. All rights reserved.
Example: Music downloads and sharing
© 2013 Cheil Europe Ltd. All rights reserved.
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How does free culture ideas help?
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Creating a balance
•Understanding the needs of a creator•Understanding the needs of a consumer
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“When you have a good legitimate offer, the people will use it,"
Olav Torvund, a former law professor at the University of Oslo.
© 2013 Cheil Europe Ltd. All rights reserved.
The next steps for the future
• Quick access to information• Growing the creative industry economy • Move more amounts of music, film, art, TV,
dance to easier platforms for consumers• Bring better balance for both creator and
consumer