#Free blt introduction to google analytics
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#FreeBLTAn Introduction to Google Analytics
We’re here to demystify the web...
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Why are analytics important?
● Understand Consumer Behaviour ● Increase Revenue● Monitor Website Traffic● Set up and monitor Goals & Conversions ● See where visitors are leaving your site● Access Real-Time Data● Decrease Marketing Costs● Examine Path to Purchase● Monitor Multi-Channels● Time Efficiency
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Getting Set Up # 1
Set Multiple Views● Unfiltered● Testing● Reporting
Having just one view is asking for trouble
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Getting Set Up # 2
…& webmaster tools
Turn on Demographics
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Filtering
Google Analytics tracks every visitor, but there are some you may not want to track, such as visits from your own offices. One of the first filters you should set up is on your own IP address so that your reports are not distorted.
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Annotations
Little used, but I find useful for remembering key events.
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Key Metrics - Overview
● Sessions● Users● Pageviews● Pages/Session● Average Session Duration● New Sessions
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Key Metrics - Mobile
● Desktop● Mobile ● Tablet
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Key Metrics - Acquisition
How do your visitors find your website?
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Key Metrics - What is Normal?
Once you have an idea of what normal is, you will be able to spot deviations from that.
● Campaigns● Events● Blogging● Spambots● ...
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Thank YouFor more information or to ask questions, please contact Nina Cooper at Beyond Local e: [email protected]: @beyondlocal_
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#FreeBLTFree training on demystifying Google Analytics