Fraunhofer IAO Market Exploration
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Transcript of Fraunhofer IAO Market Exploration
© Fraunhofer IAO, IAT Universität Stuttgart
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Fraunhofer IAO
Fraunhofer Technology Management –Technologies for Markets – Markets for Technologies
West Lafayette 2017
Fraunhofer
© Fraunhofer IAO, IAT Universität Stuttgart
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Fraunhofer
Fraunhofer TechnologyRadar – Setting the technological course for tomorrow today!
© Fraunhofer IAO, IAT Universität Stuttgart
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Why to monitor technologies?...
Foto: ottoPhoto: planet-wissen.de
Foto: Kuka
Technology addition
e.g. welding robots
Photo: ZF
Photo: allelectronics
Photo: KienzleTechnology integration
e.g. Adaptive steering
Technology substitutione.g. analog vs. digital
photographyPhoto: fokus.dehomepages.wmich.edu
© Fraunhofer IAO, IAT Universität Stuttgart
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Benefits of Fraunhofer TechnologyRadar
Fraunhofer TechnologyRadar supports a systematic and methodologically sound identification and evaluation of new technologies in an company-specific context. The use of creativity in combination with sophisticated software enhances the quality of the results significantly.
2008 201020082010 2007 20122012
■ Zinc / Air batteries
■ Low powerdisplays
■ direct methanol fuel cells
■ 90%+ PSUs
■ RFID assistedrecycling
■ more regulation(materials, recycling)■ CO2
compensationschemes
■ 80%+ PSUs
■ sugarpoweredbatteries
■ bio-degradeablematerials
■ re-useablematerials
■ advanced/silentcooling
technologies
■ lower power chips
■ DC powereddata centers
■ hybrid/SSDdisks
■ renewable raw materials
■ better automation ofcomponent separation
■ opto electronics
■ alternatice computer architectureswith specialized processing units
■ light weightmaterials
■ bio-derivedmaterials
■ nanomaterials/nano-composites
■ smartpackaging
■ triggereddecomposition
■ designfor recycle
■ life-cycleanalysis
■ design forend-of-life
■ waste heatutilization
■ on-a-chip thermoelectric cooling
■ photovoltaics
■ switch-offadapters
■ thermoelectricmaterials
■ jet-impingement& spray cooling
■ disposablecomponents
■ formic acidfuel cells
■ biofuel cells
■ waste materialreuse
■ raw materialreclaim
■ enhanced air cooling
& heat pipes
■ in-direct liquid cooling
■ equipment-facilityinterfaces
■ heatspreading
■ thermoelectriccooling
■ new advanced coolingtechnologies (e.g. droplet atomization and microjets)
■ micro-fans
■ direct liquid immersion
■ wirelesscontrols and
sensors
■ liquid heatpump
Power
Waste & EOL
Cooling & Noise
Processes/operations
Green IT
© Fraunhofer IAO, IAT Universität Stuttgart
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Technology developments
Technology-trendsRelevant Technologies
Technology experts
5. Identification of relevant Technology information
Relevant Technology fields
Fraunhofer TechnologyRadar – our functional-semantic search approach
1 Photo: mercedes.fans.de 2 Photo: http://www.electronic-data.com 3 Photo: Fraunhofer IMS
+Photo: Fotolia
Datenbase with access authorisation Invisible Web
publicly available Datenbase Visible Web
3. Selection of relevant Databases for smart data
4. Determination of data for Technology research
1. Functional analysis Technology functions(e.g. - „measure negative acceleration“ - „measure pressure" - „measure motion profile“, etc.)
User function(e.g. „release airbag“) !1 1
2
3
Company+
Company
+
2. Ontology buiding Kendrion(Nebenfunktion(1
Adjektiv (nominalisierts)2Verb Objekt
schnelle Ermittlung der/des Positionsänderung
kontinuierlich Messung Magnetfeldessichere/r Analyse
Abfrage BewegungDefinition Bewegungsprofil.?Erforschung Bewegungsdaten.?Untersuchung IST6Bewegung.?Recherche Körperbewegung.?Kontrolle Axialbewegung.?Prüfung Lagebewegung.?Überprüfung WegBeurteilung TranslationMonitoring VerschiebungBeobachtung Schwung.?Überwachung GangprofilBeaufsichtigungErkennung GreifraumFeststellung DehnungNachweisWahrnehmung…
Beispielmärkte
Magnetfeldmesser…Positionsmesser
Kendrion(Nebenfunktion(1
Adjektiv (nominalisierts)2Verb Objekt
schnelle Ermittlung der/des Positionsänderung
kontinuierlich Messung Magnetfeldessichere/r Analyse
Abfrage BewegungDefinition Bewegungsprofil.?Erforschung Bewegungsdaten.?Untersuchung IST6Bewegung.?Recherche Körperbewegung.?Kontrolle Axialbewegung.?Prüfung Lagebewegung.?Überprüfung WegBeurteilung TranslationMonitoring VerschiebungBeobachtung Schwung.?Überwachung GangprofilBeaufsichtigungErkennung GreifraumFeststellung DehnungNachweisWahrnehmung…
Beispielmärkte
Magnetfeldmesser…Positionsmesser
Kendrion(Nebenfunktion(1
Adjektiv (nominalisierts)2Verb Objekt
schnelle Ermittlung der/des Positionsänderung
kontinuierlich Messung Magnetfeldessichere/r Analyse
Abfrage BewegungDefinition Bewegungsprofil.?Erforschung Bewegungsdaten.?Untersuchung IST6Bewegung.?Recherche Körperbewegung.?Kontrolle Axialbewegung.?Prüfung Lagebewegung.?Überprüfung WegBeurteilung TranslationMonitoring VerschiebungBeobachtung Schwung.?Überwachung GangprofilBeaufsichtigungErkennung GreifraumFeststellung DehnungNachweisWahrnehmung…
Beispielmärkte
Magnetfeldmesser…Positionsmesser
© Fraunhofer IAO, IAT Universität Stuttgart
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Fraunhofer TechnologyRadar Use caseCompany facts
Industry engine drive equipment for forestry
employees ~ 12 000
revenue ~ 3 bill. Euro
Challenge „How can we detect bad-quality surfaces in order to prevent corrosion, mis-functions, etc.?“
Which Technologies can be used for our specific analytics requirements?“ 1. Is a chemical element existing on the surface? 2. How much of this element exists on the surface (2-D)? 3. How is the concentration of the element in the sample (3-D)?
burnishing phosphating
surface oxidation
Approach Application of the Fraunhofer TechnologyRadar in the area of surface detection.
Results Identification of around 100 technologies from which 24 were potentially relevant and 3 were implemented
© Fraunhofer IAO, IAT Universität Stuttgart
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Technology »surface analysis«
1. Objectives
• Which technology-needs does the company have?
• Which technologies are ready-to-use?
• Which emerging technologies are existing?
Fraunhofer TechnologyRadar Use case
2. Functional analysis
3. Data collection
4. Data analytics
~100 technologies for surface analysis
24 potential technologies
3 fitting technologies
5. Technology assessmentResult
© Fraunhofer IAO, IAT Universität Stuttgart
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Fraunhofer MarketExplorer – Exploring new market opportunities for your assets
Picture: yenibirratirim
Fraunhofer
© Fraunhofer IAO, IAT Universität Stuttgart
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Use case Fraunhofer MarketExplorer New markets for gas cylinder
Company facts
Branche Seamless steel and composite cylinders
Mitarbeiter ~ 800
Umsatz ~ 40. Mio. Euro
In which markets „deep drawing“ can be applied?
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http://www.catamaran-phuket.com
www.cng-tank.com www.feuerwehr-lienen.de www.grillerforum.de
…
Use Case Fraunhofer MarketExplorer New markets for gas cylinder
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Use case Fraunhofer MarketExplorer New markets for gas cylinder
picture: http://www.thomasnet.com
Store Gas
Functional analysis
Store matter
34 Functions
Transmission of power
generate Buoyancy
Pipefluid
…
Results
160 potential markets identified
Vessels for Process
industry
Buoyance tanks for wave powerplant
oil-Pipelines
Bridge piers
18 interessting markets
…
2 attractive Markets
© Fraunhofer IAO, IAT Universität Stuttgart
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Company facts
Branche Seamless steel and composite cylinders
Mitarbeiter ~ 800
Umsatz ~ 40. Mio. Euro
In which markets „deep drawing“ can be applied?
ResearchLandscaping – Find the expert hubs
Fraunhofer
© Fraunhofer IAO, IAT Universität Stuttgart
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Aim of ResearchLandscapingTo support industry, science and governmental entities in:
• Identifying your relevant Technology-experts
• Estimating their level of expertise within relevant technology fields
• Detecting hot research topics of your direct/indirect competitors
• Mapping the geographical expert distribution
© Fraunhofer IAO, IAT Universität Stuttgart
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Approach
1. Landscape profiling Identification of relevant questions to be answered
(e.g. required technology expertise)
2. Landscape mapping Mapping of the technology experts concerning the required profile (smart data analysis, interviews, expert-meetings)
3. Landscape Force-fitting Force-fit of R&D-demand with the identified ResearchLandscape and selection of attractive experts
Picture: http://granaton.com
Semantic search & smart data
Instead of using the opinion of few technology experts, smart data from the invisible web (validated data like patent, scientific papers, etc.) will provide a much broughter data source.
In combination with sematic tools, this data can be connected intelligently and therefore give additional relevant information for decision making
© Fraunhofer IAO, IAT Universität Stuttgart
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Case study – ResearchLandscaping for a commercial vehicle producer
To support the OEM in the development of a structured way for the generation of strategic R&D experts within the German research landscape (for research as well as for pre-development) and in the selection and addressing of the most attractive ones.
Results
1. Elaboration of a criteria-set for the selection of strategic R&D-fields2. Scanning of the German R&D-Landscape for relevant research fields3. Force-fit of Volvo R&D-demand with the German R&D-Landscape and
selection of attractive R&D-Field(s)
Aim of the project
Company facts
Branch Commercial vehicles
Employees 100,000
Turnover 23,4 bill. $
Research landscape, exemplary illustration
© Fraunhofer IAO, IAT Universität Stuttgart
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Case study – Collection of the required technology expertise in “AD“ from OEM
Technology requirements profile „autonomous driving“
• Sensor Technologies - Distance measurement - Environment recognition - …
• Technology field 2 - Technology 2.1 - Technology 1.x
• ….
Autonomous driving (AD) The autonomous driving concept assumes all real-time driving functions necessary to drive a ground-based vehicle without real-time input from a human operator*
Picture https://www.car-2-car.org/
*) source: wikipedia
© Fraunhofer IAO, IAT Universität Stuttgart
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TrendArena is a powerful visualization platform
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Contact
Antonino ArdilioDr.-Ing. Dipl.-Ing. Des. Head of Technology ManagementTelephone : + 49 (0) 711 / 970-2246E-mail: [email protected]
Joachim Warschat Univ.-Prof. Dr.-Ing. habil. Director and Head of Technology & Innovation ManagementTelephone : + 49 (0) 711 / 970-2081E-mail: [email protected]
Address
Fraunhofer IAONobelstraße 12 70569 StuttgartGermany
http://www.iao.fraunhofer.de
Ed Morrison DirectorPurdue Agile Strategy Lab Telephone : + 1 216 650 7267 E-mail: [email protected]