Fraser Brown - Global AirRail · 2016. 10. 11. · 100% privately owned by Heathrow Airport 15...
Transcript of Fraser Brown - Global AirRail · 2016. 10. 11. · 100% privately owned by Heathrow Airport 15...
![Page 1: Fraser Brown - Global AirRail · 2016. 10. 11. · 100% privately owned by Heathrow Airport 15 minute journey 15 minute frequency 20 hours a day operation 150 trains per day Transport](https://reader034.fdocuments.net/reader034/viewer/2022051903/5ff4ef2a1fc2090c1b313be3/html5/thumbnails/1.jpg)
Fraser BrownHeathrow Express Director
![Page 2: Fraser Brown - Global AirRail · 2016. 10. 11. · 100% privately owned by Heathrow Airport 15 minute journey 15 minute frequency 20 hours a day operation 150 trains per day Transport](https://reader034.fdocuments.net/reader034/viewer/2022051903/5ff4ef2a1fc2090c1b313be3/html5/thumbnails/2.jpg)
How do you operate a successful airport rail link?
![Page 3: Fraser Brown - Global AirRail · 2016. 10. 11. · 100% privately owned by Heathrow Airport 15 minute journey 15 minute frequency 20 hours a day operation 150 trains per day Transport](https://reader034.fdocuments.net/reader034/viewer/2022051903/5ff4ef2a1fc2090c1b313be3/html5/thumbnails/3.jpg)
What is Heathrow?
![Page 4: Fraser Brown - Global AirRail · 2016. 10. 11. · 100% privately owned by Heathrow Airport 15 minute journey 15 minute frequency 20 hours a day operation 150 trains per day Transport](https://reader034.fdocuments.net/reader034/viewer/2022051903/5ff4ef2a1fc2090c1b313be3/html5/thumbnails/4.jpg)
What is Heathrow?
![Page 5: Fraser Brown - Global AirRail · 2016. 10. 11. · 100% privately owned by Heathrow Airport 15 minute journey 15 minute frequency 20 hours a day operation 150 trains per day Transport](https://reader034.fdocuments.net/reader034/viewer/2022051903/5ff4ef2a1fc2090c1b313be3/html5/thumbnails/5.jpg)
What is Heathrow Express?
Rail Link to Heathrow created by 1991 Act of Parliament – key to Heathrow expansion
Hex opened June 1998
Non-franchised: paid for by BAA, privately owned tunnels, stations, rolling stock
Supports LHR public transport mode share
Heathrow one of first providers of dedicated, premium, high speed service;
Ground breaking service style and performance
Carries 6 million passengers per year - 18,000/day
History of Heathrow Express
![Page 6: Fraser Brown - Global AirRail · 2016. 10. 11. · 100% privately owned by Heathrow Airport 15 minute journey 15 minute frequency 20 hours a day operation 150 trains per day Transport](https://reader034.fdocuments.net/reader034/viewer/2022051903/5ff4ef2a1fc2090c1b313be3/html5/thumbnails/6.jpg)
What is Heathrow Express?
![Page 7: Fraser Brown - Global AirRail · 2016. 10. 11. · 100% privately owned by Heathrow Airport 15 minute journey 15 minute frequency 20 hours a day operation 150 trains per day Transport](https://reader034.fdocuments.net/reader034/viewer/2022051903/5ff4ef2a1fc2090c1b313be3/html5/thumbnails/7.jpg)
What is Heathrow Express?
100% privately owned by Heathrow Airport15 minute journey 15 minute frequency20 hours a day operation150 trains per day Transport an average of 18,000 passengers a day25 km of track 480 employees69% of our customers are business travellers; 31% leisure.34% market share to London6m passengers (2015)
![Page 8: Fraser Brown - Global AirRail · 2016. 10. 11. · 100% privately owned by Heathrow Airport 15 minute journey 15 minute frequency 20 hours a day operation 150 trains per day Transport](https://reader034.fdocuments.net/reader034/viewer/2022051903/5ff4ef2a1fc2090c1b313be3/html5/thumbnails/8.jpg)
The Fleet
Siemens/CAF Class 332 electric multiple unitAutomatic train protection installed4-5 cars per set –max capacity 434 on a 9 car formation
![Page 9: Fraser Brown - Global AirRail · 2016. 10. 11. · 100% privately owned by Heathrow Airport 15 minute journey 15 minute frequency 20 hours a day operation 150 trains per day Transport](https://reader034.fdocuments.net/reader034/viewer/2022051903/5ff4ef2a1fc2090c1b313be3/html5/thumbnails/9.jpg)
Heathrow Express Safety
Platform train interface
Escalator risk
Trap and drag
![Page 10: Fraser Brown - Global AirRail · 2016. 10. 11. · 100% privately owned by Heathrow Airport 15 minute journey 15 minute frequency 20 hours a day operation 150 trains per day Transport](https://reader034.fdocuments.net/reader034/viewer/2022051903/5ff4ef2a1fc2090c1b313be3/html5/thumbnails/10.jpg)
![Page 11: Fraser Brown - Global AirRail · 2016. 10. 11. · 100% privately owned by Heathrow Airport 15 minute journey 15 minute frequency 20 hours a day operation 150 trains per day Transport](https://reader034.fdocuments.net/reader034/viewer/2022051903/5ff4ef2a1fc2090c1b313be3/html5/thumbnails/11.jpg)
Heathrow Express Customer Proposition
CONNECTIVITY• FROM PLANE TO TRAIN
• COMPLIMENTARY WI-FI
• 3G IN TUNNELS
• ON-BOARD TV
COMFORT• SPACIOUS
CARRIAGES
• CLIMATE CONTROL
• STEP FREE ACCESS
15MINUTESCONVENIENCE
• 15 MINUTES• EVERY 15
MINUTES
RELIABILITY
100%RELIABILITY
• TOP OF NATIONAL
PASSENGER SURVEY
• 91% OVERALL
SATISFACTION
![Page 12: Fraser Brown - Global AirRail · 2016. 10. 11. · 100% privately owned by Heathrow Airport 15 minute journey 15 minute frequency 20 hours a day operation 150 trains per day Transport](https://reader034.fdocuments.net/reader034/viewer/2022051903/5ff4ef2a1fc2090c1b313be3/html5/thumbnails/12.jpg)
Heathrow Express Channels to Market
Vending31%
Ticket Office20%
Airport Mobile 20%
On Board7%
Web8%
Mobile App2%
Tradesite2%
3rd Party6%
Other4%
![Page 13: Fraser Brown - Global AirRail · 2016. 10. 11. · 100% privately owned by Heathrow Airport 15 minute journey 15 minute frequency 20 hours a day operation 150 trains per day Transport](https://reader034.fdocuments.net/reader034/viewer/2022051903/5ff4ef2a1fc2090c1b313be3/html5/thumbnails/13.jpg)
Heathrow Express Strategy
Easy / Visible Advance Purchase
Partnering with airlines
Engage and retain
![Page 14: Fraser Brown - Global AirRail · 2016. 10. 11. · 100% privately owned by Heathrow Airport 15 minute journey 15 minute frequency 20 hours a day operation 150 trains per day Transport](https://reader034.fdocuments.net/reader034/viewer/2022051903/5ff4ef2a1fc2090c1b313be3/html5/thumbnails/14.jpg)
What are our challenges?
30%HEx seats filled
98%LHR operating
capacity
But… 30%HEx leisure customers
![Page 15: Fraser Brown - Global AirRail · 2016. 10. 11. · 100% privately owned by Heathrow Airport 15 minute journey 15 minute frequency 20 hours a day operation 150 trains per day Transport](https://reader034.fdocuments.net/reader034/viewer/2022051903/5ff4ef2a1fc2090c1b313be3/html5/thumbnails/15.jpg)
Why is Heathrow Express important?
SustainabilityHEx gets 6m passengers a year OFF THE ROADS
Customer service94% in OVERALL SATISFACTION
Beat the plan HEx contributes to overall HEATHROW REVENUE
2.3%Increase in market share
HEx wants – FROM TAXIS
NRPS positive coverage
POSITIVE REVIEWS on Trip Advisor
Gatewayto the UK
![Page 16: Fraser Brown - Global AirRail · 2016. 10. 11. · 100% privately owned by Heathrow Airport 15 minute journey 15 minute frequency 20 hours a day operation 150 trains per day Transport](https://reader034.fdocuments.net/reader034/viewer/2022051903/5ff4ef2a1fc2090c1b313be3/html5/thumbnails/16.jpg)