Franklin presentation by iOn the Ball

Franklin, Massachusetts

Proposal

iON the Ball, LLC

CONFIDENTIAL - RESTRICTED

iON: Snapshot

• With outstanding locations throughout MA and CT, Independent Outdoor

Network* (“iON” or the “Company”) is the fastest-growing independent

billboard company in New England

• iON only develops and operates high-profile bulletins, with a particular

emphasis on digital displays

• iON benefits from a seasoned management team with 50+ years of

billboard experience, an outstanding track record of developing iconic

billboard locations from scratch, and strong financial stability

(*) iON legally consists of 2 entities, Ion the Ball, LLC and Independent Outdoor III, LLC

CONFIDENTIAL - RESTRICTED 2

iON: An Exciting, High-Growth OOH Company

• Premium billboard assets along CT’s most heavily-dense roadways– CT presence: 100 large-format facings built on steel-monopole structures (incl. digital flips)

– Extensive coverage of I-95, I-91 and I-84, the busiest thoroughfares in the Northeast

– Combined Hartford, New Haven, and Fairfield county (and Boston) markets offer compellingvalue for national advertisers

• Top billboard assets in Boston DMA and Massachusetts– MA presence: 90 large-format facings built on steel monopole structures (includes digital flips)

• I-95 Canton

• Route 110 Salisbury

• Route 24 Randolph

• I-95/128 Peabody

• I-495 Methuen

• Route 24 Brockton: (to be built Jan 2016)

• I-90 Chicopee

• I-91 Springfield

• Route 6 Rehoboth


iON: An Exciting, High-Growth OOH Company

• Strong financial performance track record

– Stable monthly revenues and cash flow due to long-term advertising contracts

with high-renewal rates

– Consistently at 90%+ occupancies since inception

– Reputable and long-term advertising clientele: McDonalds, Dunkin’ Donuts, and

several others

• Average contract length is 6+ months


iON: Selected High-Profile Locations


I-95 Bridgeport, CT



I-95 Canton, MA



Route 24 Randolph, MA



I-95/128 Peabody, MA



I-495 Methuen, MA



I-95 at Junction I-91 New Haven, CT



I-84 West Hartford, CT

iON: Company History

• iON was formed in 2008 in Hartford, CT with just 4 static billboards on I-84

and I-91

• Led since inception by long-time billboard developer and operator, Mr.

David Gannon, General Manager

– Revenue has grown 7x under Mr. Gannon’s leadership

– Mr. Gannon is one of the preeminent billboard developers in CT and MA for

nearly 25 years

– Maintains excellent sales relationships with local ad regional advertisers


iON: “Best-in-Class” Team

• Management team with 50+ years OOH sales, operations, and transactionexperience

• Management bios:

– David Gannon, General Manager & Director of Development

Mr. Gannon has 24 years of billboard development, sales, and operating experience within Connecticut. Beginning in 1989,Mr. Gannon worked as

a Connecticut Real Estate Representative for Gannett Outdoor for 5 years. In 1995, Mr. Gannon founded Skytime Displays, a billboard

development and management company. He was responsible for the leasing, sales and administration of the company which eventually built 32

billboard faces in the Connecticut market. After selling the assets to Rose Advertising in 1998, he accepted a position as Real Estate Manager for

PNE Media which was then acquired by Next Media. He joined AllVision LLC in 2004 as a Development Specialist and successfully built over 100

billboard faces for the company in a heavily regulated market. Mr. Gannon is one of the most successful and knowledgeable billboard developers

in the Northeast

– James E. Johnsen, Managing Member

Mr. Johnsen is a leading authority in the Out-of-Home advertising industry and a cofounder and Managing Director of Johnsen, Fretty & Company

(“JFC”), a boutique investment bank that is solely focused on the OOH industry. Since JFC’s founding in 1991, Mr. Johnsen has advised more than

250OOH transactions totaling approx. $3.0 billion of deal volume, including numerous transactions in which JFC held a principal investment. Mr.

Johnsen received his MBA from Yale University and his B. Sc. in Electrical Engineering from Brown University

– James S. Gertler, Managing Member

Mr. James S. Gertler is a private equity investor and has participated as a general partner or managing member in numerous private equity

sponsored transactions since 2001. Mr. Gertler (together with Mr. Johnsen) has developed and successfully sold billboards sites throughout

Connecticut, Massachusetts, and Vancouver, Canada. Mr. Gertler is also President and CEO of Drew Lane Capital, LLC, a private investment

fund in New York City. In addition, he serves as a board director of New York Daily News and U.S. News & World Report. Mr. Gertler received his

MBA from Harvard Business School and his B.Sc. from the Wharton School at the University in Pennsylvania


iON: Additional Strategic Resources

• M&A/Strategic advisor in Johnsen, Fretty & Company (www.jfco.com)

– Highly specialized investment banking firm with exclusive focus on OOH industry

– 50+ years of OOH and Investment Banking experience

– Completed 250+ transactions in OOH space; aggregate OOH deal volume of

approx. $3.0 billion

• Experienced third party sales relationships

– OOH America

• Long-standing relationships with top accounting/legal firms with OOH

expertise

– Reynolds & Rowella (www.reynoldsrowella.com)

• Boutique accounting firm with high-caliber, ex-big 5 backgrounds

– Klehr, Harrison, Harvey & Branzburg, LLP (www.klehr.com)

• Strong regional firm with significant experience in the outdoor business


http://www.jfco.com/

http://www.reynoldsrowella.com/

http://www.klehr.com/

Strong National Sales Capabilities

• National sales reps have nearly 50 years of combined OOH experience

• Close relationships with blue-chip advertisers and their agencies, including:


• Generated more than $60mm of sales during last seven years

• Boutique nature provides a level of attention and customer service

that is unmatchable by “Big 3”

iON: Partial Client List

Aetna Budweiser

Hyline Cruises Route 24 Nissan

AT&T Mohegan Sun

Dunkin Donuts Café Bustello

Friendlys Wells Fargo

Cracker Barrel Quinnipiac University

Subway Porter and Chester

Keegans Jewelers Pepsi

Webster Bank Northface

Big E Copeland Toyota

Irving Oil Lux Bond and Green

Patriot Place Geico


iON: PROPOSAL

• Construct a single pole billboard on Beaver Street as detailed on the site

plan included with this proposal.

• Mitigation agreement with Town of Franklin for $40,000 annually and the

use of one of the digital flips for Town events and non-commercial

advertising

• The digital displays will contain 6 advertising flips running at 10 seconds

each.

• The brightness will be automatically controlled to lighting conditions and

be consistent with existing billboards in Boston and the surrounding

communities.

• The sign will comply with all Commonwealth laws and regulations

• ION will support the operation of the sign 24 hours, 7 days per week.


iON: Site Plan


Rendering of Northbound


Rendering of Southbound


I-495 Map of Franklin Prohibited Areas


Prohibited Areas


Promote Town of Franklin and Community

• iON will dedicate one permanent flip on each of the billboards for the

exclusive use of the Town of Franklin

– Total ad flips per year for Franklin- 525,600

• Can be used for promoting highway safety, community events as well as by

non-profit organizations

• If requested, artwork and graphic design will be free of charge


iON: A Strong Community Partner

• iON is very active in the communities in which we operate. We pay special

attention to organizations with limited budgets and often donate space

including all artwork and production charges. Decisions are made locally

• Easter Seals, United Way, Yale New Haven Hospital, Local Municipalities,

Bright Futures Youth Center, Bridgeport Rescue Mission, Hope Water

Foundation, Salisbury Police, Pennies for Poverty and many others have

enjoyed free or steeply discounted advertising space. A list of references

will be made available upon request


iON: Contact Information for Development

David Gannon

346 Quinnipiac Street 3rd Floor

Wallingford, CT 06492

203-626-9631

James Johnsen

One Atlantic Street 6th Floor

Stamford, CT 06901

203-406-2424


Franklin presentation by iOn the Ball

Government & Nonprofit

Transcript of Franklin presentation by iOn the Ball