Franklin D. Roosevelt-The Great Communicator The Master ...tiae to t1 .. i s suee etatements i n...

11
Franklin D. Roosevelt- "The Great Communicator" The Master Speech Files, 1898, 1910-1945 Series 1: Franklin D. Roosevelt's Political Ascension File No. 240 1920 Not dated Unidentified Campaign Speech

Transcript of Franklin D. Roosevelt-The Great Communicator The Master ...tiae to t1 .. i s suee etatements i n...

Page 1: Franklin D. Roosevelt-The Great Communicator The Master ...tiae to t1 .. i s suee etatements i n teras s o general that they are construed in diametrically o pp osite ways eTen by

Franklin D. Roosevelt- "The Great Communicator" The Master Speech Files, 1898, 1910-1945

Series 1: Franklin D. Roosevelt's Political Ascension

File No. 240

1920 Not dated

Unidentified Campaign Speech

Page 2: Franklin D. Roosevelt-The Great Communicator The Master ...tiae to t1 .. i s suee etatements i n teras s o general that they are construed in diametrically o pp osite ways eTen by

Let ue get away from the peraoaal equation f or a aoaent and assaae that

•A• and •s• are running f or the Pr eaidenoy. •B• ie an aaiable gentleaaa I

without any &dminietratiTe or oon9truotiTe record and a aan whose aeaooiatea

during his whole lif e haTe been ooneidarad of t he ultra-oonserTat1Ta and

old faahi oned type. •B•, in h i e oup&ip, site in an eaey Ohair, al1d fr•

tiae to t1 .. i ssuee etatements i n teras so general that they are construed

in diametrically opposite ways eTen by hie friend&. 1B1 t a lks T&gutly about

patriotiea, about a return to old fashi oned st&ndarde and oond1tione. He

giTes no oonetruotiTe or definite prograa f or the future. He eeeke to &lara

the Toters with pictures of i maginary dangers.

on the other aide is •A•, a younger man t han 1 B1 , one i n t he full tide

of hi s T~or, who has a brilliant record ae a auooeaaful administrator and

exeoutiTe, and has championed many measures des i gned f or the betterment of

social and eoonoalo conditione. •A• apenda hie t1ae going f rom city t o oitr

seeking to inform t he TOter• by word of mouth aa t o what he considers the

true i ssues of t he oaap&lgn. "A" assumes that ninety nine out of a hundred

Toter• are good Americans. He t alks t o their intelleots, not t o their

emotione. •A• speaks of the definite problema which need to be eolTed. He

has a oonstruotiTe progr~ and offers definite reaedi es . He doea not paint

pictures of gloomy disaster. He i nepr ee hope of future d&ya.

Which of theae men would you TOte f or, •A• or "B 1 1 Drive out of your sind

tor a moment the queation of their naaea. Think of t hea just aa ••• and "B 1 •

Af t er you have decided whether you p refer •A• or "B1 f or t he Presidency of the

crni t ed Statea, go back and aee which description that of Kr . •A• or that of

h. 1B1 fits Senator Ha rding and GoTernor lox.

Page 3: Franklin D. Roosevelt-The Great Communicator The Master ...tiae to t1 .. i s suee etatements i n teras s o general that they are construed in diametrically o pp osite ways eTen by

.... Lo\ u a i•' awa1 !rom the pareona l aquat i cn for a moaent and a aauae t ba.\

1 A1 ana. •B• a..r e runn1 na; f or t ba P>eaid enoy . •&• 1a an aa 1 ble gflnt l e a: n

.r1tbcu\ any a 1n1etrauve or OLI>e truoU•• r acora. •.nd a. ..,,... ~neue u aoo 1ate•

~ur1nL b1a - hale l i l a be • e be e n ooneidarad at t ba ultra - a n~arv t1Ye an

a l l !5Ablonad type . •s •, 1n hie oaawa1gn, e1te 1n an • ay oba1r, nu f roa

t110e t o t 1 .. 1 auee " 't&t ftent lf ln Un.a a .s•na r .U t ba.t they r e oon atru ed

i n :1i u.atr1o&ll y o ,.poa l te n.ya eun by hh I rhnda . •B • t a l li:o -. guUy bout

I' triot1em , bcut a. r eturn t o a l a foanicnlt~o ~tan r .te ""'"' a<~n.ihlona . He

~~~ ~•e no 001 a truat lve or lie11r.H e ~ rot;..rUII t or the iUtUl'D . lie aeelta to a.la.ra

th• Yot e r a e1t ~ p 1oturfta of imagin.ry dun4e r~ .

On t ile othtn· o1<. a l e •A• , " you?l0 or 1':\rl t .. an •s• , ene 1 .. the t Ull t i de

uh • 1s a r , wt.o haa "' brillillllt record '"' a au oce oatul tl.llalnhtra.tor n.i

e 7.e o.n 1ve , no1 uag oha~eplon•d. ..an r •~aeuree d.eaignad. l or t he baU er • n~ ot

eoc1a l ana eaono•1o oanc11Uon • . •A• •ren<l.e hie U •• colng Cr oll o1ty t J city

U"llin~; t o 1nton tt.e voter • b y wor d or mout h •• t c .Oo.t he cc n • 1der&J t he

true 1 'u•e of t he O ••pa1~n . "A1 ae~u~e that n inety ni ne out o! a hundr ed

~otora • r e sood A=er1oana . Be tel\a t o their intel lect s , no t t o t ba1r

e~ot 1 ona . •A• apeak a ot t ha defini t e probleae wn1oh need t o be aol~ed . Be

ha• a. o<,nat rucUve rro~r,.. &:ld ot t ers detinlte r a .. ollea . He lioea no t paint

p loturn of &lOOIIY <lha.e ter. He 1ne;>t lle h ope or [ Utur e d .. ,. • •

1~1ob ol tb" • • a en 110lll i1 yuu YOU t or , •A• or "'l'f Dr i ve out u! you "I' 111lnd

tor a ~o&ent the quaet1on or t helr nacee. Th1nl or t n e• Juat aa •• • ~u •s•.

liter you b ltYI daai lled .mat her J OU pr•fer •A• 01' os• f or ' " " P r et.lenoy 01 t he

Jni t ed St a.t ea, ~o ~aok aod ••• whiah ~•-or1pt1rn tb~t o! kl . •A• or tb&t ot

' • · 'B" !1\a Senator H4rd1ng and. Governor loa,

Page 4: Franklin D. Roosevelt-The Great Communicator The Master ...tiae to t1 .. i s suee etatements i n teras s o general that they are construed in diametrically o pp osite ways eTen by

L• t u e I•' away !rom the per aon 1 eQ~tion tor ~ aoa•n\ and &a·u.• t ba\

•A• an.S •s·• re runn1 n 1 · r t ll• P ea1 enoy . •s • 1e "" amlA~h a~nilaii:M

wH bc.ut any &<ta1r.atraUve or o r•atruoU>"e :r•~ord· :m<1 a ,.,... .. ho•• aeeoo1atee

\I.IU'inl!i bi1 •bole 11 • have "••·n o., ne1derad or U1e ult.r•-o' n~enauwe lll:l<l

ol .l .t ublone.t typa .

t1o t o t1 .. 1 ·Uea Rt 11Lt81'" ntn 111 te:noa e o"n•r .a..t. tb t \hay re o.;na\rllt4

i n .11uetr11l&ll y o , (•od ta .,.yo ••en by bi a ! rho a. •B• tslke • ,;uely b oll\

r· .... tr1ot1em, b~ut & re~un to ol d !BAlli ••~ •t n.\z>r.J• ........ oon thiontt . lie

~~o1vt• no o etruouve ur Jeflr•it• ~.rod.r· ... 1o;r the 1uture . lit •••Jc•· to al&.r~~

t: .• votsr11 dt~ plotu.rfte of 1rr~1n •l'/ do<n;~era .

On '"• othflr ei··• ie •A•, ~ yo ·neer "' • t. "'' •a•, ~" i" tt. tul. t l o.e

Yi"or, """ llc.a ... br1ll1 .nt record AN .. auvoeo •!ul .talniatro.tor .n:1

ueoutive , •n.1 o a oli""'l i oll J. .ny 10· "eu.reo dool'"nocl. •or tho bette ~ n~ ot

ocoial &n.l " oonom1o oonolUloiU. •A• •1onc1e to l l U•e 1100~n6 f rom city \·· city

••'Unt; \c:. tntor• \t.fl votera by ,;ord or aouth "' t < ''ll t h" c n•iliera the

true 1 11oo o! tho o ·•pa1,n. •A• •"uo•u tn&t nin~tr nino "u~ or " buntred

votera ar goo~ A•orlo~a. Ho • lk• t tbeir lntelleoto, net t· tboir

eototione. •A• • •u• of tho defin i te ~.roblu;• 'OIIiOb need t o be aol.,flc1 . Ho

n .... a or.notrucUva r ro,rae tJd o!rora a.eUn i te re ... J.iea. R• doea n> t paint

pl otureo of ~looay J.i aaoter. Bo lna~rflo bupo of tut>~o 4aya .

l . lcu <>! til ...... n -.oul yuu Y010 tcur, •A• or on•r Drive OU\ ut your a 1ncl.

ror a me>~t~ent tn• t)u ooU cn o1 \luth n .. a •n . Thlnl o( t uera JU t u •A• And "8•.

l !tor y~u n~·· daolded •notnor J~U ~rotor •• • Ol' on• 401' ''" Pr 1~enoy o• the

~nHoJ Sta~ta, .,u baoll:. !UJ\ ou whlcb '""orlt 11• n tb"t of II> , •A• ur tbtl.t o1

1 • • •a• fi\1 Senator H-r 1n& and Governor loa,

Page 5: Franklin D. Roosevelt-The Great Communicator The Master ...tiae to t1 .. i s suee etatements i n teras s o general that they are construed in diametrically o pp osite ways eTen by

L ~ ua Itt aw&y ! r ca tbe pe r aon••l a qUA\ ion for a »eatn\ &lh1 aa uae t ba\

•A• nJ •B• re runnin• f .r t t e P ••1 enoy . •a • 1a An ••1 ~bla ~sn'l••~

• Hb· u \ RJ J"'h>latr»tive or o.r.etruoU•e raoord &ml a aan ~~~.,~· u•oo1atel

~UZ1fi~ U14 •hcle 11 e bave ~•~n o•neidered at t he ul\ra-o n~e ~Y~t1 Y• an

o l t~nioned tyre . •a • , 1r. h1a c 'l•1 1gn, olte in an eaey oil r, r.u f r011

t1H t o t i iM 1 ouee Ata~ew:«~ntR 1n ten• a ,;ener al th .. t they are O<>nat.rued

in J1qetr lo!l.lly o , r o d h • y a e ven by hU l l'1•tnl1a . •B• ta.lll:.a •a•n*lY Abcut

ret.IU'R tn ol a. !ORl\1cn~oi n nl.,rJ• •·<~ oun11t.I.Oilll . Ua

l>1vae no oc.l'la\ruoUve ur ddtr.1tfl J rol!.r.ul ror \he tul.u.re . lte a11eka t o ala.ra

t: ... vote~:a •1t:~ p lot.ur .. ~ or 1mag1r» rY d'll\.!fl r ~ .

Oo t lla otb11r a1"• 1e • A• , .. ro••n..er """· t .• ~~;n •a•, ou" 1:. \I.e full ti~.;e

e JLeo.,tiva, an .. naa <.;ll t.~tr 1 on•:1 II<<JIY ll~ lleurea deu1.:na~ lor t he betler ll nt of

ac.o1a l an.l e oono1110 oonJtUon e . • A• • 1end.!l 11 11 Uaa CLit.g Cr Qa o1ty t · eity

I• H ng \ v 1nfora tt.a "otere by • ord or auut h a. t < ot> t h• c n t i der a tbe

true 1 11 • ot 1:t.e o Glpl\18n. "A" Aa•u•fta that n1MtJ' nine ous of a hun.tred

'tOttra ar ,,.,d ""'"rioana. Be ta lk• t ,, their 1n~ellacto , no\ t o t bflir

etto\1cn•. •A • .,., lta of the defin1 te prohlflcA wn1cn need to be eo1v1111. Ht1

h"'• "' O<~natrl.\cU•• r ru.or a. and or rara da!1n1te re••h11ee . He .toea t.ot p tnt

pl oturea of &looay .li a&A tar. He !ne~r~s b~P• of Lut•~• daya .

1' .. 1oll or tllft88 ••n wo11lJ you veta r mr, •A• o r "ll"f Drive ou t ut your s ind

t or a o;o~ent •h~ queet1~n of ths1r nac~a . Th i nk o> t ne• JU•t ~ •A• nd •s•. Uter you bd<e <teo111e4 ch• ther ' "" prater •A• or •a• 1or t •.e p, al dency ot ~h•

Joi t eJ. St Q.~ea, .,o b"'ok ll.ll•i ••• ll'b icb -.e~cr1pt1• n tl"~ ol Ill . •A• wr t b&t of

' · · •a • flt• S•nator H~r 1r~ an Go'terno~ Cox.

Page 6: Franklin D. Roosevelt-The Great Communicator The Master ...tiae to t1 .. i s suee etatements i n teras s o general that they are construed in diametrically o pp osite ways eTen by

....

••• "'".1 •a• lfi th~U\ &.n)'

re nnn1n., t'c.r t 1:e P • l <lenoy . •e• 1

..o••nt 1 • .1 •••IIIla tb&t

"' 111 .ble o"n'tlaw .n

..turir.~:; c1. •t.<~h l1 • ba•• n•~n ... r.a1d•r•d of Uoa ultr - orn•arY <t1Ye and

ul L•abicne..t ty~e . "8 °, 1J. hi• C>&~, .s.l1o111 , ~ita 11! lUI e"8l' OIJto.lJ', o-.1 f rOID

t1Jile tu t1t.e 1 ,,uo• ll1. :l.ti•~~"·•n\ h 1n terR.u u b••·-r l ttl:.~ot. t.t,ey c.ue ~ .• r. t rue4

111 ~1r...et.r1'" Uy O,J>OHta • J• nan by 111• Irifonda. •o~ • tUk D v • .. ••*11 .lhut

r tr1ot1e•, o~ut

tile YOl<trll e1 t~ !•l<HLU' ft" vi 11'111 1r • • ry • n eTa ,

00 tue othfll' #1 . l t "4 ° , )'w .n.,er ~ r t.<IUI •a•, 0113 1. 1 tul; \i••a

'1 Y111Sor, """ l•u bd l U ..nt reoor•l ao A Muccew Cul A<l,.l .. t..t:r,.tor n.1

•••outive, ... no~ u .. ~ Auutrl or 11 R-•n Y •a•W"'-'• e s l n•~ to;r the bet.~et nt cJ

acc.ial and f!Ovnoa1c C<>n<>U1on • . •A• 11 en<111 h ie \1Ee o;clt.r, f ro• c ity ~., ... lty

vo~era hy oorcl or &outh • tC> lo t '" c' to 1ieJ'Ii the

true 1 •u • ot t!.e o lll!l i llll • •A• a """'' that n1n~:ty nine uut of l•un\red

• ot ar e o.r• o•>o.t All~tr1c.ms . Be • lka i . their lnteUect a , not t · •be1r

ta.OtlOJ\ 8 , 0 A0 to f''tliii · Ol t he lef1n1te J.J.'Cil llllll •.• lCD ne., to ba 8->l,ftd , 8fl

1 ... a o•.net rlloUve pro.;r"'" 111" or era dllt1n 1 te re..,Jlell . l!e doea ..... t ~e.mt

~1o11u:reot gt o.logay Jha~tflr . He Jn111 '""' h1.11•• 11! fllt•lJ'• 4 .. , • •

I lou v! lo .. a e ••n wo>-.l.J 'J'"" vote .nJt , •A• u r "B•f IIJ'1"e aut ul 7CU'l' •1nil

~or 1\ &<>u.ent h• ()U.4U <-n or ~he1~ n .... -.. . Th1nlr. Ol t•••• JU t '" •A• nJ. •n•.

Utn• Y"U ·• •leQ1.e.t .. ll~t\1\er r~u rr•ter •A• CJJr •a• vr t . . fl P r~•1 er.oy oc tne

lnh.aJ Sta••• · ,, back .o.t sea wh1Qh •~c1:'1 i1U • n th ,, of II•. •.t• wr th t vt

lr . •s• f1 u San tor II rd1q an..t Ccl•,. rnor CQs.

Page 7: Franklin D. Roosevelt-The Great Communicator The Master ...tiae to t1 .. i s suee etatements i n teras s o general that they are construed in diametrically o pp osite ways eTen by

.... Lt \ Ul g•' ... , tram the person l ·~,i~n lor ' I!OIItnTo ani &41•U.e th-'

•A• an.i •a• are runn1o., .rc. r ' be P ed enoy. •B• 11 a l U)le 0 !1n,le !in

wltl~<.ut &.nJ ...U.in1atra ' 1"" or q , ,.atrul'l~l•e r•;orl1 UlCI a "" 1\Qst aaeool~,•~

\iu.r1Di! b 1o .ot.~;le 11 • bau l:e .. n c:. r.e111er41d o! u,. ultl!a - o. n ••u~tl•t !Ulc

ol .... L·urnon J. type . • a • , 1r. 11 1 0.1a1 n.l~;n, d\e in M 1 ey or. :r:, .. ,. ... f r 011

t1a.e t o t 11!11 1 1Uee ~t"'" • n\1< 1n t e n.A s t.~J.er l th t tl\ey re o .,natrued

in J i r.etrl~a.lly 0 r>o •1te W'LJa • • .,n by hilt lri omcla. •a• t&J.l<ll ., .,uely .. b tu'

r-trioti&DI, b<,ut re1;urn t n o l e:. tA~I.t-.n., ~t .. n .t;.rJ.e ' ''" nvnthlvn>l . Be

~o1••• no c. r.etruotive or •1enr,ife , ro,_;r..- ·>r tltt Lutu.re , lie •••~<• t '> al r 11

t>•• vote;r" d~~ l'1oTou;r.-o ol i"lllo61n ~~ ctnn.s•r~ .

On t he c.t hfl r •1•. 1 11 •A•, yo •. n.,.er "'"'' t ...... > •a•, '"" 1: tr. !ull • l UI

, 1. vi~or , !l<.c b~• • brllll t :r:ecor A" ~ •uoceaatul Ad•lni t;r to~ nj

exeo<>tive , a.nJ nu Cllout} 1on" :1 ~t ony • · U.W'aOJ •·1~ne4 . or t he better" nt of

oocia l au.: eoono111o oonul U on e . •A• •1 en<1~ i< U title .-ot .. ., Cr oll <~111y ~ c ity

•• lLlr t " \nron u.e voi;era by wo1:<1 n! c <.uth - t r · ·• t h• c n •1 -~tril the

truo 1 11 • o: t he c mpat,a . •A • '1.11 ·ull!lla tbat 111net.y ni ne ou~ Qf .• llun i red

YOttr a t.r,. 6 " "" A 11r1o~s. Be • lk• t., tbd r 1n~elhct e , n t t < ~belr

t r.oUona. •A• . •• f' tl< a nt the ·.tet1n1te prohl~tsn wn toll need t il l>t l <llVA<! , Bw

h~a .. ccn• trucU•• 1'1'0~11"-'1 AYll1 otrera eUn i te re .. a.... II• J.o•• ,ot j.i&1nt.

p l cturea of ~loomy .:taaqt•r . H~ 1n~~""" bopt of tut1~• <1-r~ .

1 •• 1on o! 'n"•• .... n ~te ~>.l.J. y .. u vote : mr, •A• 011 "B•! Drive out u! y ct>f s ind

tor a a:c;.,.nt t h• quani cn llf tllltir nl4a:1Je . Think o t t ne11 Ju t "' •A• .. r.u1 "'I • .

' U•r you b .... . lao1J ed Wllllthor J I.U pl'e!er •A• "'" "8° ior t . ... Pr u.ancy Ol t lla

1 ite..t Sta~eQ, c." back a u.1. •"• "hlc:b ·••olrl; " 1 n tll ~t o IL.t . •.t• t;;r th t of

i • . •a • f1t a S•na~or HAr111nQ and Co•~rnor ~x.

Page 8: Franklin D. Roosevelt-The Great Communicator The Master ...tiae to t1 .. i s suee etatements i n teras s o general that they are construed in diametrically o pp osite ways eTen by

Let u s get away ! rom the pers onal equation f or a moment and as~ume t hat

•A• o.n:i •s• ar e runni r.g f or t he P•·eai dency . •s• i s an ami able gentleman

.n thout any administrative or cunstruotive recor d and a man ~hose as soci ates

during h i s 11hol e 11 re have been considered of t he ul t r a- conservat i ve and

ol:l. fashi oned type . •s •, i n h i s cam aign, si ts i n an ea sy chai r, and f r om

t i me t o t ime L sues s t atements i n terms so gener a l that t hey are construed

i n :ii ametri cally O.'J">Odi te ways even by hi e f r i ends . •B • t alks vaguely about

patriotism, about a ret urn to ol~ fashi one atandaris and conditions . He

gives no cons t r uctive or defini te prouram f or the f uture . He seeks to alarm

-cae vot ers wi t h pictur es of i ma.gi n ·•ry Jan.:;e ra .

On the ot her si <ie is •A• , a youn.,er man t :,a.n "B", one i n t he f ul l t i cle

o; hio vigor , who has a brilliant r ecord as a successful admi ni strator ani

execut i ve , s.nl has champi oned many measures desi gned for t he betterm~nt of

soci a l and economic conditions. •A• spends hi e t i me goi ng f r om cit y t o city

s eeking to i nf or m the vot er s by wor d of mout h as t o n1a t h e ccnei ders the

t r ue i ~aue s of the campai gn . "A" assumes that ninet y nine out of a hundred

vot ers are good Ameri cans . He tal ks t o t hei r i ntellect s , not t o t he i r

emot i ons. •A• speaks of t he def i ni t e prob l ems whi ch need t o be sol ved. He

has a. const r uct i ve pr ogr am and off ers defin i te remedi es . He does not paint

~ictures of gloomy di saster . He i nspr ea hope of f ut ure days .

W.:. i ch of these men woul d you vot e for , •A• or •B•? Dri ve out of your mind

for a moment t he questi on of t hei r names. Thi nk of t hem j u st as •A• and •s•.

Af t er you h ave decided whet her you pr efer •A• or "B" ror t {,e Pr "s i Jency ot t he

Jni~ ed Stat es, oO back and see whi ch ~escript ion th~t of Mr. •A• or that of

L. . "B" fit s SenEt.t or Ha.r di ng and Gover nor £ox.

Page 9: Franklin D. Roosevelt-The Great Communicator The Master ...tiae to t1 .. i s suee etatements i n teras s o general that they are construed in diametrically o pp osite ways eTen by

.... Let ua get away f roa tbe pereoDal equat ion for a ao•ent and aaauae thai

•&e and •a• are running for t be Pr eai danoy. •a• i e an &&l aDle gen\leman

wi t hout &nJ adm1n1atrat1Ye or ocnetruo\1Ye r ecord and a man eboae aeaooiatee

during ble whol e l i f e ba • e been oonaidered of t be ultra- oon eerYatiYe and

ol d f aabloned i JP•• 1 B1 , i n hia oaapaign, ai ta i n an eaay chair, and f roa

t i me t o t i .. i uauea statements i n terms ao gener al t hat they ar e oonatrued

i n diametrically OlJPOai te way a e• en by bi a f rianda . •B• t alks yaguely about

pat riotiaa , bout a return to ol d fashi oned s t andards and conditione. Be

giYea no oonetr uot ive or defini te prograa f or the f uture . He aeaka to alarm

t he votera with pioturea of imaginary dangers .

On the other aide ! a •A•, a younger man t han •B• , one in the f ul l t i de

o! bi a Yi gor, who baa a bri lliant r ecord aa a auooeaaful ad'llini atra tor and

executive, and baa championed many • eaaurea des igned for t he betterm~nt of

aooi al and eoono•io conditione. 1 A1 apende hi e ti•e going f r om ci ty t o oltJ

aeeking t o inform the votera by word of mout h aa t o what be cons ider s tbe

t rue i~auee of tbe campaign. •A • aaaumea tbat ninety nine out of a hundred

Yoter e are good Americana. Be t&lka t o their intel leot a , not to t hei r

emotiona . 1 A• apeaka of the defini te problema whiob need to b e aol ved. He

bas a oonatruot i Ye pr ogr aa and offers defini te re ... di ea . He doea no t paint

pi oturea of gloo•y di aaater. He inapr ee hope of f uture daya .

Wo1ob of tbeaa men would you YOt e f or , •A• or WB•! Dr i ve out of your mind

f or a mom•n• the quea t1on ot t heir naaea . Thi nk or t ha• Juat ae ••• and as•.

Af t er you hav e dao1ded whet her you pr efer •A• or 1B1 f or t he Pr eaidenoy of the

crn1ted St atea, so b&ok &nd aee wh1ob deaor1pt 1on tb&t of Kr. 11 1 or tb&t of

~. •s• fita Senator H&rd1ng and GoYernor 10&.

Page 10: Franklin D. Roosevelt-The Great Communicator The Master ...tiae to t1 .. i s suee etatements i n teras s o general that they are construed in diametrically o pp osite ways eTen by

"l"

Let ue get away !row the peraonal equation t or a mo• ent and aeeuae that

•&• nd •B• r e running t or t he Pr eeidenoy. •a• i e an &• t able gentle~an

witb~u\ any ~inletrative or Ovfietruotive record and a •ao hoae aeaoolatea

uring h i e whol e 11/ e ha ve ~esn oonaidare of the ultra-o~n eervat1ve and

ol .l ! ubioned type . •a•, i n h1• Oa.'J·&ign, dte in an eaay obair, nu f roto

ti•e t o ti .. i auea atatemente in te~• ao ~ener~ that they are oonetrued

in d1u etrioally o,•poel te waya even by hie l r1ende . •a • t a llto vaguely about

po1tr1otiaa, tibout a return to ol C1 !aehi~Jied •t••lh r .. • 1.1111 oun:\itiane . Be

givea no oonetruot i ve or definite pro~ra. l or the 1uture, He aeeka to a l ar•

the votara with piatur~a of i magin•rY dan~era .

On t he other ai(IO i e •A•, A you~~;oer u.n tult.ll •a•, one lu t ne !ull t i de

o: uid vigor , who h~• " brilliant r ecord ao a eucoeaa ul ao.1n1etrator nd

executive, ~11.1 lJae ahllolllpiOil< d many • aauree deei&n• t or t he betterl!l nt of

eooi a l and economic aonditiona , •A• •1 ende hi e tiae going f r om c ity t o city

eoflking to infora tbe voter• by word o! aout h a" t o oh"'t h ccndder• the

true 1 uee ct t he o •P«>i gn, 1 A' aseu .. e t hat ninety nine out or & hundred

Yoter e are good Americana, He talks t o their intelleote, no t t o their

eJtOtione . •A• •z,ealta or the detinUe probleoce which nl!ed t o be aolved. He

n .. a a c(matruotive pr ogr .,. and of rere detini te re .. .tiee . He doea not pa.int

pioturee o! gloo•y ui aaater , He inepr ee hope of ! uture daye .

14iob of theee ••n woul d you vote t or, •A• or os•r Drive ou\ ol your a ind

tor a &oment the queeti on ot their namea . Think o! t ne• Just ae •A• and •a•.

U'ter you ha.ve decided whether you prefer •A• or os• ! or t t. e Pr • ei&lenoy o1 the

~n1 ted Btatee, bo bact and ••e which ~••oripti" n t b 't of Kr . 1A1 or that o

~ . •a• fite Senator Barding and Governor lox ,

Page 11: Franklin D. Roosevelt-The Great Communicator The Master ...tiae to t1 .. i s suee etatements i n teras s o general that they are construed in diametrically o pp osite ways eTen by

.... Le \ uo get away ! r om the person 1 equation t or a ~o•ont and aa,uaa tba\

•&• and •a• re runnin• c r t he P>ea1 enoy. •a• 1• an aa1able gent l e- an

withcu\ any adu1n1atra t1ve or Ov~atruotive record and & •an •hooe &oeoo1atea

duz1na 111• •hol e l i • e bave be~n oona1dered of the ultra-otnoervntlve ond

ol ~ J. en1onecl type. •a•, in 111.- o 111 &lgn, •H• in an a&ey obair. nJ. t r011

t1 .. t o t1ae 1 >Uea ata~eaentn i n tar" • a-> 6•ner~l tbat they are oonatruec1

1n J.1..,etr1oally O.J od te n ye n ·en by h1e Ir1enda . 0!! 0 t a llr.o v ly a bout

r-~tr1ot1em, bout n return to ol o. fnel'l1 ~nfld ... u.n.!ll.rJ.e ""'' ovnJ1111onll. lle

" iveu no oc..,etl"\lot 1~e or def t ni tl! r ro~rWII lor the f uture . lie oeaka to ala.r•

tl•u votera dt.1 p1otuzfta of 1fl1ag1n .ry d.m\ger .. .

On the other e1c.e 1e •A•. ,. you»t~er WPn t.,&Jl •a•, oue 1.. tl>e lull H o.a

t.tu v1l!Or , el1C hae u. br1ll1M t reoord nn a auooautul ad.ll1nhtra.tor .n.s.

executive, .u.; ....... ohu:pi ono<1 118.11Y meaeurea c1ee1~ned lor t he baUn•• nt of

aeo1&l and eoonomio oon<11tione. •A• •Jande hi e tiae 1o~ng Cr oa olty t o oity

•·J~Un11 h> 1nt'or a tt.e voter• by wor<1 of aouth ,.. 1-c: •l••t h• o~n•1<1era the

true 1 •ue e o! t be o<ap&i i D• 0 A• aeaumea tb~t nlnaty nine out of a hundred

vot er s are ~ood Acarloana. Ho talka t o their lntelleote , not t o t heir

e&otione . •A• • >•aka o1 the definite probl••• •nioh need to be eolYed. He

bu.• & o<.natruotive rrogr<liD and otter• <1et1nlte reMdi ee . He doea uo t palnt

p1oturee ot gl ooay ~1aaatar. He 1napr ee hope of iutl~5 daya ,

Wr.1cll or tlleae ••n would you vote ! or, •A• or •a•r Drive out of your s ind

t or a &omant th~ qu•ation of their nQ&ea. Think 01 t nea u • t ae •A• and •a•. Hter you blVO deoided wl'latller ycu prater •A• or •s • 10r t l,ll Pr alll.enoy ot \he

Jni~ea Stat ee, ~o b~ok an~ see which ~•-or1pt1 n tb~t of ~r . 0A0 or t~t ot

' ' · •s• flta Sena.tor H•r 1ng an Governor loa.