MARKETING?

HOWDOWE...?

Get the most bang for our buck?

Budget accurately for our marketing?

Open a market that’s never existed?

“Growth hack” viral marketing and branding on a budget?

Identify new marketing platforms?

Get clients to come to us?

Meaning. Not Money.

MINIMUM VIABLE BRAND

What we stand for: Our brand essence

What we believe in: Our defining values

What people we seek to engage: Our target audience(s)

What distinguishes us : Our key differentiators

What we offer: Our overarching experience

What we say and show: Our logo, look, and lines (messaging)

*Credit Denise Lee Yohn // Harvard Business Review, Entrepreneur Magazine

KNOW YOUR DRIVING FORCE

What we stand for: Our brand essence

What we believe in: Our defining values

LISTEN What we stand for: Our brand essence

What we believe in: Our defining values

What people we seek to engage: Our target audience(s)

Get feedback from users. Get their permission.

BUILD A TRIBE

What we stand for: Our brand essence

What we believe in: Our defining values

What people we seek to engage: Our target audience(s)

What distinguishes us: Our key differentiators

Let your users test things early and with each other.

NAIL THE VOCABULARY

What we stand for: Our brand essence

What we believe in: Our defining values

What people we seek to engage: Our target audience(s)

What distinguishes us: Our key differentiators

What we offer: Our overarching experience

Empower your users to share with others.

Get others to get others’ permission.

ITERATE & BUILD A SYSTEM

What we stand for: Our brand essence

What we believe in: Our defining values

What people we seek to engage: Our target audience(s)

What distinguishes us: Our key differentiators

What we offer: Our overarching experience

What we say and show: Our logo, look, and lines (messaging)

TEAM Do your homework. Focus on the basics. Stay lean. Get some specialists.

Keep your tribe involved.

Keep your tribe happy.

COMPETITION What’s everyone else doing? Ignore it. Build from within.

HOW DO I KNOW IT’S WORKING?

Fewer, more passionate experiences.

IT TAKES TIME & ATTENTION

Focus on momentum.

BE AUTHENTIC

Give me meaning.

READ THIS How To Win Friends & Influence People, Dale Carnegie

Tribes, Seth Godin

The Personal MBA, Josh Kaufman

The Power of Habit, Charles Duhigg

The Personal MBA Reading List

The Lean Startup, Eric Ries

LET’S TALK Questions? Opinions?