Frank Yoo, Designing for a Peer-to-Peer Marketplace, WarmGun, 2013

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The Influence of Supply and Demand in Lyft's Mobile Design

Transcript of Frank Yoo, Designing for a Peer-to-Peer Marketplace, WarmGun, 2013

  • Designing a Peer-to-peer Marketplace
  • What is Lyft?
  • Your Friend With a Car 1,000,000+ rides completed 18 cities & growing
  • Staceys story
  • More than a transaction Stacey Staceys shoes
  • Supply & Critical Mass
  • No Chicken, No Egg; No Egg, No Chicken No Chicken No Egg
  • Find a chicken, raise a farm Reaching critical mass in SF
  • 2 Apps? Passenger app & Driver app Passenger app ? Driver app
  • Great guests make great hosts
  • 1 App With 2 Modes Passenger app Driver app +
  • 1 App With 2 Modes Driver Passenger
  • Critical Mass Availability is our most important feature
  • Throttling demand Keep power users happy, get newbies excited, recruit drivers and not get hammered by unmet demand Wait List, Oct 2012
  • Community-powered Supply Early days, no mode switcher, just a promo
  • Blurring lines
  • A discoverable entry point Curiosity Converting passengers A simple change with a big impact. True peer-to-peer.
  • Driver Leads via App 8x wk/wk growth Nav bar entry point launched DRIVER LEADS 700 525 350 175 JAN 7 MAR 4 WEEK (JAN-APR 2013) APR 29
  • Lyft Drivers USE LYFT AS PASSENGER 37% 27% 73% 36% WERE PASSENGER FIRST ARE DRIVERS ONLY
  • The Lyft Community Community-powered, people-focused.
  • The Lyft Community
  • Thank You Warmgun! frank@lyft.com @frankyoo