Frank Sielaff: Leadership approaches to digital transformation
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Transcript of Frank Sielaff: Leadership approaches to digital transformation
J. Boye Aarhus 15 ConferenceFrank Sielaff
Creating Creating Creating Creating MovementsMovementsMovementsMovementsLeadership Approaches in the Digital Transformation of a Traditional Company
Creating Movements - Leadership Approaches in the Digital Transformation of a Traditional Company3
AgendaAgendaAgendaAgenda
Our Field of Operation
A Story to Tell
How to Convince
Gaining Managers Endorsement
The EVA virtual team
Moving the Field
Multiply Lighthouses
OUR FIELD OF OUR FIELD OF OUR FIELD OF OUR FIELD OF OPERATIONOPERATIONOPERATIONOPERATION
1668founded
HEALTHCARE, HEALTHCARE, HEALTHCARE, HEALTHCARE, LIFE SCIENCE LIFE SCIENCE LIFE SCIENCE LIFE SCIENCE
& PERFORMANCE & PERFORMANCE & PERFORMANCE & PERFORMANCE MATERIALSMATERIALSMATERIALSMATERIALS
66countries
40,000 employees
€1.7 bninvested in R&D
in 2014
€11.3 bnsales in 2014
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What we do
Life SciencePerformance
MaterialsHealthcare
A wide range of specialty chemicals, such as liquid crystals for displays, effect pigments for coatings and cosmetics, or high-tech materials for the electronics industry.
Innovative tools and laboratory supplies for the life science industry that make research and biotechproduction easier, faster and more successful.
Prescription medicines to treat, for example, cancer, multiple sclerosis and infertility, over-the-counter pharmaceuticals for everyday health protection or to provide fast relief of colds and pain, as well as innovations in the areas of allergies and biosimilars.
History and future
Nearly 350 years of experience for patients and customers
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Friedrich Jacob Merck purchases the “Angel Pharmacy” (Engel-Apotheke) in Darmstadt
Emanuel Merck begins production on an industrial scale
Merck is represented onall continents
Our U.S. subsidi-ary Merck & Co.is expropriatedas a consequence of World War I
Merck loses its subsidiariesabroad andstarts up again from the ruinsin Darmstadt
Merck subsidiaries are founded or reestablished around the world
Merck enters the field of biotech-nology, assuming a pioneering role in Germany
The Merck Institute for Experimental Drug Research is established
Initial public offering
Acquisitionof Serono
Acquisitionof Millipore
Merck takes upthe fight against schistosomiasis, aiming to elimi-nate this tropical disease in Africa
Acquisition of AZElectronic Materials
Merckmarks its 350th
anniversary
1668 1827 1900 1917 1945 1950/60 1955 1969 1995 2007 2010 2011 2014 2018
A STORY A STORY A STORY A STORY TOTOTOTO TELLTELLTELLTELL
This This This This is is is is ChaosvilleChaosvilleChaosvilleChaosville …In a digital sense, we live in a shantytown where the ways we connect with one another are hopelessly complicated and outdated.
Welcome Welcome Welcome Welcome to to to to Capital Capital Capital Capital CityCityCityCity
Q2/Q3 2015 Q4 2015ffEnable digital mindsetCommunication Collaboration
2014 & Q1 2015Build Infrastructure Communities
Creating Movements - Leadership Approaches in the Digital Transformation of a Traditional Company
Final goal is to Enable Digital MindsetFinal goal is to Enable Digital MindsetFinal goal is to Enable Digital MindsetFinal goal is to Enable Digital Mindset
Building the new city is ongoing.
Construction work is ahead.
Moving there is your task.
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EVA EVA EVA EVA –––– The Digital WorkplaceThe Digital WorkplaceThe Digital WorkplaceThe Digital Workplace
EEEExpertisexpertisexpertisexpertise::::
Global and local knowledge and experts are available quickly and easily
VVVVirtual irtual irtual irtual Teams: Teams: Teams: Teams:
Employees as well as partners can work together regardless of location or function
AAAAccess ccess ccess ccess to Information: to Information: to Information: to Information:
Employees can be reliably reached by their leaders; and enjoy individually customized access to information to help them accomplish their goals in the most effective and efficient way.
Creating Movements - Leadership Approaches in the Digital Transformation of a Traditional Company
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Reasons for EVAReasons for EVAReasons for EVAReasons for EVA
Shortfalls in current communication and collaboration
possibilities
Multiple unconnected systems
Working in silos
Duplication of work
No identification of expertsand expert knowledge
Outdated or irrelevant content
Important communication getslost in (mass) mails
Low capacity of adaptation inthe organization
…
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WWWWhat is it?hat is it?hat is it?hat is it?
Creating Movements - Leadership Approaches in the Digital Transformation of a Traditional Company
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... and how does it feel?... and how does it feel?... and how does it feel?... and how does it feel?
General EVA Information Architecture
„Employee Room“
Rooms (= Websites) Applications
Creating Movements - Leadership Approaches in the Digital Transformation of a Traditional Company
EVA Combines Communication and Collaboration
„Employee Room“
� Personalized, aggregated content
� Quick Access Gateway
News, Activities, Conversations
Creating Movements - Leadership Approaches in the Digital Transformation of a Traditional Company
HOWHOWHOWHOW TOTOTOTO CONVINCECONVINCECONVINCECONVINCE
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Creating Movements - Leadership Approaches in the Digital Transformation of a Traditional Company
3 3 3 3 typestypestypestypes ofofofof audiencesaudiencesaudiencesaudiences
Prelaunch
Management
Executive Conference, Pre-Information, Top-Down Comms, Manager Kits
EVA virtual team
Practitioner Meetings, Blog-Updates, Info-Packs
All Employees
Posters, Table Toppers, StandUp Displays, Intranet Articles, ...
Communication 01.09.15
Launch and Beyond
Management
Information Meetings Lighthouse exchanges
EVA virtual team
Support Forum, Lighthouse exchanges
All Employees
Virtual Guided Tour, All People Mail, Profile Contest
Big Bang
Global Browser Switch
EVA Virtual Team Governance Roles
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Relation & Responsibilities of EVA Roles
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GAININGGAININGGAININGGAINING MANAGERS MANAGERS MANAGERS MANAGERS ENDORSEMENTENDORSEMENTENDORSEMENTENDORSEMENT
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Stage Play at Group Executive Conference
Management Information Meetings
Leadership Team Meetings
"Meeting in a Box"
Use touchpoints, varied formats, ...
"YOU ARE ROCKSTARS""YOU ARE ROCKSTARS""YOU ARE ROCKSTARS""YOU ARE ROCKSTARS"The virtual EVA team
• Early and regular information (beforeothers)
• Prioritized response in online communities
• Classroom and Remote Trainings
• Practicioner meetings
• Focus sessions
• EVA Excellence Awards
• EVA Launch Celebration
Motivating the virtual EVA team members
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Being an EVA room manager is a job enrichment!
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Interactivity offered in Launch Discussion Board
MOVING THE MOVING THE MOVING THE MOVING THE FIELDFIELDFIELDFIELD
Launch Communication
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The "Social Awakening"
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The "Social Awakening"
MULTIPLY MULTIPLY MULTIPLY MULTIPLY LIGHTHOUSESLIGHTHOUSESLIGHTHOUSESLIGHTHOUSES
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Biweekly Management Video Blog
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Community becoming functional
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Very Active Leadership Team
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"Easy to find" integrated document collaboration
MeRCK
Frank Sielaff
Frankfurter Straße 250
64293 Darmstadt, Germany
Phone +49 6151 723520
Email [email protected]
LinkedIn https://de.linkedin.com/in/fsielaff
CONTACT
