Frank & Oak - Social CRM Analysis
-
Upload
jeremy-otto -
Category
Data & Analytics
-
view
446 -
download
0
description
Transcript of Frank & Oak - Social CRM Analysis
![Page 1: Frank & Oak - Social CRM Analysis](https://reader036.fdocuments.net/reader036/viewer/2022081404/559845981a28ab03078b458d/html5/thumbnails/1.jpg)
Tradi&onal and Social CRM analysis
Presented by: Jeremy O(o
![Page 2: Frank & Oak - Social CRM Analysis](https://reader036.fdocuments.net/reader036/viewer/2022081404/559845981a28ab03078b458d/html5/thumbnails/2.jpg)
Frank & Oak is an online menswear retailer and subscrip&on service startup offering members a limited monthly feed of clothing and accessories.
Founded: February 2012 Funding: $5m Headquarters: Montreal, QC
![Page 3: Frank & Oak - Social CRM Analysis](https://reader036.fdocuments.net/reader036/viewer/2022081404/559845981a28ab03078b458d/html5/thumbnails/3.jpg)
v Ver&cal business strategy – design / create / sell
v 1.1 Million users
v 500% growth in the first two years
v 56% of company’s buyers are repeat customers who buy on average 6.6 &mes/year
v 20% of transac&ons comes through mobile who spend 60 percent more than desktop
v 35,000 orders/month
![Page 4: Frank & Oak - Social CRM Analysis](https://reader036.fdocuments.net/reader036/viewer/2022081404/559845981a28ab03078b458d/html5/thumbnails/4.jpg)
![Page 5: Frank & Oak - Social CRM Analysis](https://reader036.fdocuments.net/reader036/viewer/2022081404/559845981a28ab03078b458d/html5/thumbnails/5.jpg)
v Young professional males v Age 22 – 35 v Technology v Design v No &me or desire to shop
![Page 6: Frank & Oak - Social CRM Analysis](https://reader036.fdocuments.net/reader036/viewer/2022081404/559845981a28ab03078b458d/html5/thumbnails/6.jpg)
v Focus on simplicity v Real, human v Personaliza&on v Membership – HUNT CLUB v Transparency v Content driven v Exclusivity
![Page 7: Frank & Oak - Social CRM Analysis](https://reader036.fdocuments.net/reader036/viewer/2022081404/559845981a28ab03078b458d/html5/thumbnails/7.jpg)
v Value proposi&on v Content, product & service v Technology v Customer service v Conversion strategy v Loyalty, incen&ves & rewards v Partnership alignment v Follow-‐up & feedback process v Brand ambassadors
![Page 8: Frank & Oak - Social CRM Analysis](https://reader036.fdocuments.net/reader036/viewer/2022081404/559845981a28ab03078b458d/html5/thumbnails/8.jpg)
web
![Page 9: Frank & Oak - Social CRM Analysis](https://reader036.fdocuments.net/reader036/viewer/2022081404/559845981a28ab03078b458d/html5/thumbnails/9.jpg)
![Page 10: Frank & Oak - Social CRM Analysis](https://reader036.fdocuments.net/reader036/viewer/2022081404/559845981a28ab03078b458d/html5/thumbnails/10.jpg)
![Page 11: Frank & Oak - Social CRM Analysis](https://reader036.fdocuments.net/reader036/viewer/2022081404/559845981a28ab03078b458d/html5/thumbnails/11.jpg)
blog
![Page 12: Frank & Oak - Social CRM Analysis](https://reader036.fdocuments.net/reader036/viewer/2022081404/559845981a28ab03078b458d/html5/thumbnails/12.jpg)
![Page 13: Frank & Oak - Social CRM Analysis](https://reader036.fdocuments.net/reader036/viewer/2022081404/559845981a28ab03078b458d/html5/thumbnails/13.jpg)
App / mobile
![Page 14: Frank & Oak - Social CRM Analysis](https://reader036.fdocuments.net/reader036/viewer/2022081404/559845981a28ab03078b458d/html5/thumbnails/14.jpg)
![Page 15: Frank & Oak - Social CRM Analysis](https://reader036.fdocuments.net/reader036/viewer/2022081404/559845981a28ab03078b458d/html5/thumbnails/15.jpg)
v Browsing v Purchasing v Geo-‐loca&on v Track &me of day v Track &me used v Track relevant content
![Page 16: Frank & Oak - Social CRM Analysis](https://reader036.fdocuments.net/reader036/viewer/2022081404/559845981a28ab03078b458d/html5/thumbnails/16.jpg)
magazine
![Page 17: Frank & Oak - Social CRM Analysis](https://reader036.fdocuments.net/reader036/viewer/2022081404/559845981a28ab03078b458d/html5/thumbnails/17.jpg)
![Page 18: Frank & Oak - Social CRM Analysis](https://reader036.fdocuments.net/reader036/viewer/2022081404/559845981a28ab03078b458d/html5/thumbnails/18.jpg)
v Facebook v Twiber v Instagram v Pinterest v Google+ v Blog v Soundcloud
![Page 19: Frank & Oak - Social CRM Analysis](https://reader036.fdocuments.net/reader036/viewer/2022081404/559845981a28ab03078b458d/html5/thumbnails/19.jpg)
![Page 20: Frank & Oak - Social CRM Analysis](https://reader036.fdocuments.net/reader036/viewer/2022081404/559845981a28ab03078b458d/html5/thumbnails/20.jpg)
![Page 21: Frank & Oak - Social CRM Analysis](https://reader036.fdocuments.net/reader036/viewer/2022081404/559845981a28ab03078b458d/html5/thumbnails/21.jpg)
![Page 22: Frank & Oak - Social CRM Analysis](https://reader036.fdocuments.net/reader036/viewer/2022081404/559845981a28ab03078b458d/html5/thumbnails/22.jpg)
partnerships
![Page 23: Frank & Oak - Social CRM Analysis](https://reader036.fdocuments.net/reader036/viewer/2022081404/559845981a28ab03078b458d/html5/thumbnails/23.jpg)
![Page 24: Frank & Oak - Social CRM Analysis](https://reader036.fdocuments.net/reader036/viewer/2022081404/559845981a28ab03078b458d/html5/thumbnails/24.jpg)
![Page 25: Frank & Oak - Social CRM Analysis](https://reader036.fdocuments.net/reader036/viewer/2022081404/559845981a28ab03078b458d/html5/thumbnails/25.jpg)
![Page 26: Frank & Oak - Social CRM Analysis](https://reader036.fdocuments.net/reader036/viewer/2022081404/559845981a28ab03078b458d/html5/thumbnails/26.jpg)
![Page 27: Frank & Oak - Social CRM Analysis](https://reader036.fdocuments.net/reader036/viewer/2022081404/559845981a28ab03078b458d/html5/thumbnails/27.jpg)
![Page 28: Frank & Oak - Social CRM Analysis](https://reader036.fdocuments.net/reader036/viewer/2022081404/559845981a28ab03078b458d/html5/thumbnails/28.jpg)
![Page 29: Frank & Oak - Social CRM Analysis](https://reader036.fdocuments.net/reader036/viewer/2022081404/559845981a28ab03078b458d/html5/thumbnails/29.jpg)
![Page 30: Frank & Oak - Social CRM Analysis](https://reader036.fdocuments.net/reader036/viewer/2022081404/559845981a28ab03078b458d/html5/thumbnails/30.jpg)
Style recommenda&on engine
![Page 31: Frank & Oak - Social CRM Analysis](https://reader036.fdocuments.net/reader036/viewer/2022081404/559845981a28ab03078b458d/html5/thumbnails/31.jpg)
v Member’s style choices / preference v Shopping history v Content / product relevance v Technology preferred v Timing and geography v Trends in home market v Climate changes v Reward meter v Personal style boards (sharable) v Drives new content
![Page 32: Frank & Oak - Social CRM Analysis](https://reader036.fdocuments.net/reader036/viewer/2022081404/559845981a28ab03078b458d/html5/thumbnails/32.jpg)
Frank & Oak is great (Canadian) example of a successful startup applying the right sCRM strategy with the right technology with the right product.
v Cross-‐channel digital marke&ng strategy v Compelling content & recommenda&on engine v Membership and reten&on program
![Page 33: Frank & Oak - Social CRM Analysis](https://reader036.fdocuments.net/reader036/viewer/2022081404/559845981a28ab03078b458d/html5/thumbnails/33.jpg)
Thank you