Franchises. Key Terms Franchise: A license that describes the relationship between the franchisor...
-
Upload
alberta-davidson -
Category
Documents
-
view
213 -
download
0
Transcript of Franchises. Key Terms Franchise: A license that describes the relationship between the franchisor...
![Page 1: Franchises. Key Terms Franchise: A license that describes the relationship between the franchisor and franchisee including use of trademarks, fees, support.](https://reader036.fdocuments.net/reader036/viewer/2022082817/56649e165503460f94b00fcb/html5/thumbnails/1.jpg)
Franchises
![Page 2: Franchises. Key Terms Franchise: A license that describes the relationship between the franchisor and franchisee including use of trademarks, fees, support.](https://reader036.fdocuments.net/reader036/viewer/2022082817/56649e165503460f94b00fcb/html5/thumbnails/2.jpg)
Key Terms
Franchise:A license that describes the relationship between the franchisor and franchisee including use of trademarks, fees, support and control.
Franchising:A method of business expansion characterized by a trademark license, payment of fees, and significant assistance and/or control.
![Page 3: Franchises. Key Terms Franchise: A license that describes the relationship between the franchisor and franchisee including use of trademarks, fees, support.](https://reader036.fdocuments.net/reader036/viewer/2022082817/56649e165503460f94b00fcb/html5/thumbnails/3.jpg)
Key Terms
Franchisor:The person or company that grants the franchisee the right to do business under their trademark or trade name.
Franchisee: The person or company that gets the right from the franchisor to do business under the franchisor’s trademark or trade name.
![Page 4: Franchises. Key Terms Franchise: A license that describes the relationship between the franchisor and franchisee including use of trademarks, fees, support.](https://reader036.fdocuments.net/reader036/viewer/2022082817/56649e165503460f94b00fcb/html5/thumbnails/4.jpg)
What a Franchisor sells
Name
Methods of doing business
Advertising materials
Any necessary training
National advertising and PR
![Page 5: Franchises. Key Terms Franchise: A license that describes the relationship between the franchisor and franchisee including use of trademarks, fees, support.](https://reader036.fdocuments.net/reader036/viewer/2022082817/56649e165503460f94b00fcb/html5/thumbnails/5.jpg)
Business Survival:
![Page 6: Franchises. Key Terms Franchise: A license that describes the relationship between the franchisor and franchisee including use of trademarks, fees, support.](https://reader036.fdocuments.net/reader036/viewer/2022082817/56649e165503460f94b00fcb/html5/thumbnails/6.jpg)
Top 10 Franchises for 2012according to Entrepreneur Magazine
10. Dunkin Doughnuts
9. Pizza Hut
8. H & R Block
7. Denny’s
6. McDonalds’s
5. Days Inn
4. Servpro
3. 7-Eleven
2. Subway
1. Hampton Hotels
![Page 7: Franchises. Key Terms Franchise: A license that describes the relationship between the franchisor and franchisee including use of trademarks, fees, support.](https://reader036.fdocuments.net/reader036/viewer/2022082817/56649e165503460f94b00fcb/html5/thumbnails/7.jpg)
Good and the Bad
Advantages:
Proven System
Established Brand Name
Training/Support
Buying Power
Disadvantages:
Loss of control
High Start-up Costs
Profit sharing