Franchise Australia Capability Statement 2014

Services Capability Statement

TABLE OF CONTENTS

About Franchise Australia ................................................................................................................................... 5

Our Local Franchise Experience ........................................................................................................................... 5

Our Range Of Services ......................................................................................................................................... 6

The Dynamics Of Change ..................................................................................................................................... 7

Our Complete Services Schedule ......................................................................................................................... 8

About John Brown ............................................................................................................................................... 9

Our Business Experience ................................................................................................................................... 10

Our Adaptability to Client Needs ....................................................................................................................... 11

Our Whole of Project Commitment .................................................................................................................. 11

Commitment to the Value of Strategy .............................................................................................................. 12

Contact Us ......................................................................................................................................................... 12


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About Franchise Australia

John Brown as Managing Director heads up Franchise Australia Pty Ltd, a West Australian based professional business development consultancy servicing WA and SA with a particular range of specialist services for businesses within, or contemplating, the franchise sector. Franchise Australia was recently founded by John as his commercial Brand however this document reflects his own journey in franchising, and capabilities. John is a long-standing, proud supporter of and contributor to, the peak industry body, the Franchise Council of Australia Limited. He currently serves the sector on the WA State Executive Chapter Committee. John was recognised in 2010 by the Franchise Council of Australia http://www.franchise.org.au/hall-of-fame.html when he was inducted into the prestigious Australian Franchise Hall of Fame. The Hall of Fame recognises those individuals’ as “being ground-breakers, influencers, quiet achievers, selfless contributors and outstanding performers who endured the trials and built the foundations of the sector's success”. He was also recognised in 2002 when presented with the Paddy Thompson Award for his significant contribution to franchising in Western Australia. With a strong focus on the importance of strategy and a broad base of experience due to his vast knowledge, Franchise Australia can provide up-to-date support for any business, whether its future is in franchising or not. We are recognised for somewhat direct, accurate and valuable advice. For the purposes of this Capability Statement we have profiled our service offerings based on John’s direct involvement with past Clients.

Our Local Franchise Experience

Since John became a full time consultant in 1990 he has worked with select companies and individuals to study their business and, if suitable, build a viable and sustainable franchise business model from which they can then grow to capture market share in their particular field. John has been at the forefront of developing new initiatives for business owners to use in growing and managing a franchise network. Our extensive experience provides us with knowledge and lessons not normally found in a business consultancy and it is by understanding what does, and does not, work that we have been able to build the best possible solutions for clients. Having the experience to know what the differences are in a wide range of businesses are, and how they affect franchise development planning, can be critical to success, thereby optimising time and money over the course of the project journey and beyond. Our experience and success as advisors is testament to the fact that we know the answers. We work alongside clients to ensure they achieve their objectives with great service, solid knowledge and a singular commitment to doing things properly and professionally from the start.

http://www.franchise.org.au/hall-of-fame.html

http://www.franchise.org.au/hall-of-fame.html

Franchise Australia

© Franchise Australia Pty Ltd December 2014 of 12

Our Range Of Services

Our capability is extensive and proven since the early nineties. It ranges from assessing the viability and suitability of a business considering franchising in the short term, to preparing a business system which may, or may not become a franchise at a later date. In that sense we are careful to analyse each element of the client’s business to ensure that it has, or can attain, the necessary components to be successful as a franchise. Please refer to the schedule of our complete range of services at the conclusion of this section. Some of John’s larger achievements to date include working with the following:

Caffissimo – WA based franchise system

Assess suitability and viability to become a franchise system including financial models, territory issues,

marketing platforms and the appropriate systems and documentation to support the growth plan

Wesfarmers Kleenheat Gas – New National franchise system

Review of current Dealership model and design of new franchise model. Systemisation and

documentation of revised business model for the newly formed Kleenheat Gas House network

Assessment of the financial model and advice on operational and strategic management matters

CIBO Espresso – New SA based franchise system

Assess existing structure for suitability and viability to become a franchise system including financial

models, territory issues, marketing platforms and the appropriate systems and documentation to

support the growth plan.

Green Planet Grass – New WA based Franchise System



EnviroChasing Services – New WA based Franchise System



VIVA Life Photography – New WA based Franchise System



And many others…* refer to Past Client Profile



The Dynamics of Change

Franchising is dynamic in its technological, managerial and systemic requirements. To keep pace with the systems and documents required to control and optimise opportunities, it is essential to embrace innovation with creativity. All franchisors need to review their business model, systems and documentation on a regular basis to maintain leadership and keep abreast of change, and importantly ahead of the pack! Our work in this area is often to design and document certain elements of a franchise system for established franchisors, or indeed to complete a full review of the business model with a view to adopting ‘best practice’ standards. Some examples follow:

wokinabox – Existing established SA franchisor

Design and document Franchisee Training Programme and Assessment Tools

Re-design and re-document the Franchisee Operations and Procedures manual.

Design and Document the Franchisee Recruitment System, Manual and provide franchisor Training

Chooks fresh & tasty – Existing established WA franchisor

Provide Strategic Coaching and management advice on a retained basis

Re-design and re-document the Franchisee operations and procedures manual and related systems and

forms

Complete a strategic review of the entire System with a view to upgrading all systemic elements to

‘best practice’ guidelines to then facilitate further expansion across Australia and international markets

Strategic advice & support during the process of divestment to a large National fast food group

Beaumont Tiles – Existing SA based franchise system

Review of current business model and provision of advice on appropriate changes to adopt ‘best

practice’

Design and documentation of Operations and Procedure Manual, Field Support framework, Training

Programme and Performance Review module.

Provision of training for field support personnel.

Ongoing Coaching and strategic advice in respect to the growth plan, on a retained basis

Alberts Car Stereo – existing WA based ‘licensed’ business model

Convert the ‘licensed’ model into a full format franchise system including financial models, territory

issues, marketing platforms and the appropriate systems and documentation to support the growth

plan

Franchise Australia


Our Complete Services Schedule

Our range of services includes any or all of the necessary components which together are required to build a successful and sustainable franchise network. We pride ourselves on providing the full-service solution necessary to meet the client’s requirements. For example:

Franchise Start-Up System Development

Franchise Structures

Franchise Growth Strategies

Re-Branding your Business

Marketing Plans

Franchisee Recruitment Support

Franchisee Selection, Training Framework Guidelines

Site Selection & Fit Out Guidelines

Operations Manuals

Operation Manual Reviews

Franchisee Re Sale Manuals

Franchise Advisory Council Structures

Franchise Advisory Council Implementation & Facilitation

Franchisor/Franchisee Relationship Advice

Soft Systems Analysis

Franchisee Performance Reviews

Franchisor Coaching, Training

Existing Franchise System Reviews

Franchise Agreements/Disclosure Documents*

(*Coordination role only)



About John Brown

The Experience, Knowledge and Support Essential for Franchising Success

With over 34 years of experience in all facets of the franchise industry, John Brown offers an unparalleled level of knowledge and expertise in consulting to this specialised business sector. Following six years in banking John began his career in administration and accounting where he worked for several large multi-national industrial and mining/construction companies across Australia. John entered the franchise sector in 1981 and became a franchisee in the Bedshed Group. Over time, he owned and successfully operated five stores. His strategy at the time was to acquire underperforming stores and improve profitability for a profit on resale. After a brief period as a Business Broker, John became a partner at Franchise Alliance, a small but specialised advisory company operating across Australia that provided recruitment services to franchisors supplemented with a small range of development programmes. Alongside Franchise Alliance the partners also founded Expense Reduction Analysts in Australia, with John as the founding Managing Director. The partnership also held other service based business format franchise systems. With a proven track record as a franchise business owner, able to identify and implement performance enhancement strategies, and as a past partner and director of Franchise Alliance and past founder and owner of Business Development Alliance (BDA), John’s unique understanding of franchising has allowed him to guide many through the often complex and sometimes confusing disciplines of setting up and profitably operating a franchised network. Today, through his new brand Franchise Australia, John provides advice on all aspects of franchising. Specialising in strategic advice for small to medium sized enterprises involved in all manner of business segments in Western Australia and South Australia, he enjoys strong and mutually valued relationships with his clients. John resides in Perth W.A. and travels as required to his home town of Adelaide as and when necessary to service his clients. His vast experience and unique skill set in the strategic design and systemisation of ‘business format franchise’ models is rare. He is highly respected across Australia for his abilities and achievements.

Franchise Australia


Our Business Experience

Since the early nineties John Brown has specialised in helping fledgling companies grow and capture greater market share. Our client list represents a ‘blue chip’ list of WA and SA businesses in the modern context and we have therefore, garnered direct experience in the following categories of business.

Automotive Services

Building Construction Services

Coffee and Cake

Domestic Services

Fast Food – many variations

Funeral Industry

Furniture and Bedding Retail

General Consumer Retail

Giftware Retailing

Hair Restoration Services

Car Stereo Retailing

Horticultural Services

Industrial Coatings

Industrial Consumables

IT Hardware Retail

Landscaping Services

Mobile Food Catering

Building Trades

Modelling & Casting Agency

Mobile Phone industry

Pet Care Services

Photography

Real Estate

Sports Coaching

Synthetic Lawn sector

And many more…



Our Adaptability to Client Needs

We maintain an adaptable, open minded approach because not all businesses are the same and not all should become a franchise. The key is to not contemplate becoming a franchisor unless the decision is based on sound strategic logic, and good information. To access good information, and the supporting logic, business proprietors would be advised to have a study completed which will answer one vital question:

“Can my business be franchised?” To answer this question correctly, we would seek to undertake a ‘whole of business’ Feasibility Review and Study, thereby ensuring that the answer to this key question considers all key structural matters plus financial, operational and other matters which might impact on any future franchise plans. To contemplate becoming a franchisor without such a study would be unwise in today’s business environment, and fraught with commercial risk. Equally, we could not accept a full development project without a considered and informed view as to how it may work based on that review process. It is best to build the solutions to suit a client’s particular business, rather than adopt some elements of a past model because ‘it might work’. This ‘old world’ consulting approach is naïve and dangerous, and a good business doesn’t deserve such an approach. With a sound and logical answer to the key question, we then approach the project with all the benefits and experience that have been gathered in our collective years of actively being involved in the sector. Once it is established that a particular business has a bright future in franchising, we know we can help. Even if a business’s immediate future is not as a franchise network, assistance is available to prepare the business along similar structural lines to reach the scale of systemisation required, and perhaps then readiness for conversion to a franchise plan in the future?

Our Whole of Project Commitment

Like business and life in general, franchising is essentially a journey, not a destination, and our strategic goal is to work with committed people, who own or operate a growing business which has strong future growth potential. Combining that with our extensive range of services and experience as previously detailed, and your decision to proceed, entry into the franchise sector should be carefully considered, planned and executed effectively. We seek to work alongside clients who truly value our knowledge and expertise and for whom we can add value to their business enterprise. During the entire project ‘journey’ we also seek to build the friendships that are a vital component in all truly successful business relationships. Our proven services throughout John Browns extensive franchise career on a continuing basis include the provision of support in most areas of growing and managing a network, in addition to providing strategic and operational advice as required. We would like the opportunity to help you - and we believe that we can.

Franchise Australia


Commitment to the Value of Strategy

The task of designing and building a franchise or a business model of any type must, of necessity, have a strategic core guiding it. Without a strategy that controls the very essence of every action and reaction within a business, there is great risk of losing focus. During a typical project we would work alongside you the client, to ensure the following are in place:

A simple, effective Franchise Business Plan

A Vision Statement

A Mission Statement

A Cultural Values Statement

A Franchise Management Organisational Structure

Without these guiding principles an organisation would find it difficult to optimise its opportunity and relationships, and that is what we are engaged to help achieve - to grow and to prosper. We trust that this brief Capability Statement sufficiently answers preliminary questions about the services offered by us and we keenly look forward to answering questions about your specific needs and how we might assist in achieving your particular business or franchising goals.

Contact Us

Please contact us to arrange a suitable time to discuss your interest in this dynamic business model.

John Brown

PO Box 1080, Kalamunda, WA 6926 E: [email protected]

T: 1800 372 628

Franchise Australia Capability Statement 2014

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