WEB ANALYSTS:THE MATCH

Study of AT Internet solution usage for the first half of 2014 across 13,952 users of AT Internet’s professional solutions

INFOGRAPHICby AT INTERNET

WHEN DOES THE ANALYST LOG IN?

FROM WHERE DOES THE ANALYST LOG IN?

THE ANALYST’S EQUIPMENT?

WHAT PERIODS ARE ANALYSED?

17.2%15.4%

16.6%14.9%

16.8%

Januar

y

Februa

ryMarc

hAp

ril May June

17.6%16.3% 16.2% 15.8% 16.3%

Januar

y

Februa

ryMarc

hAp

ril May June

GERMANY

FRANCE

19.4%16.8% 16.5%

3.8% 4%

Monday

Tuesda

y

Wednesd

ay

Thursd

ayFrid

ay

Saturd

aySun

day

20% 19.2%17.1% 16.2%

3.1% 3.4%

Monday

Tuesda

y

Wednesd

ay

Thursd

ayFrid

ay

Saturd

aySun

day

The French analyst works from 9am to 7pm with a marked lunch break from 12pm to 2pm.

A day of concentrated work from 8am to 6pm for the German analyst

Martinique

Réunion

AT Internet is one of the world’s major players in Digital Analytics. Its decision-making solutions and services provide companies with an integral analysis of their performance and presence on all online digital platforms: the web, mobile and social media.

©Copyright AT Internet 2014 - All rights reserved.www.atinternet.com

0.5% 0.2% 0.1% 0.1% 0.1% 0.3% 1.0% 2.3%

6.3%

11.2% 10.4%

9.6% 8.1%

9.1% 9.4% 8.7% 7.6%

5.2%

2.6% 1.8% 1.6% 1.5% 1.2% 0.9%

12am 1am 2am 3am 4am 5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm

0.7% 0.4% 0.3% 0.3% 0.3% 0.4% 0.6% 1.2%

3.4%

10.8% 10.9% 9.9%

6.3% 4.9%

9.9% 9.1% 9.0% 8.5%

5.4%

2.4% 1.4% 1.4% 1.4% 1.2%

12am 1am 2am 3am 4am 5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm

FRANCE GERMANY VS.

with an average visit length

of 16min and 15sec

12 PAGES PER VISIT with an average visit length

of 22min and 13sec

11.4 PAGES PER VISIT

While the average number of pageviews is nearly the same for both, the German analyst spends nearly 6 more minutes: more time spent on each analysis?

NEARLY 6 MINUTES OF OVERTIME: THE GERMAN TAKES HIS TIME

In the first half of 2014, the German analyst logs in proportionally more often in January - likely to see the year in review - and also in the month of May.

The month of May sees the smallestshare for the French analyst, probably due to the large number of non-worked days due to bank holidays. The French analyst logs in proportionally more often in March.

The German analyst logs in the most on Tuesday and Wednesday.

Monday is the biggest day of analyses for the French web analyst.

In Germany, the analyst is notably located in the dynamic regions of

Hessen (Frankfurt) and Düsseldorf, followed by the regions of Berlin, Stuttgart and Bavaria.

The French web analyst is essentially Parisian: Nearly 8 in 10 analysts log in from the Parisian region, followed by the regions of Nord Pas de Calais, Aquitaine, and Provence-Alpes-Côte d’Azur.

The German analyst is fond of real time for nearly 1/4 of analyses.

Data analysis mostly done on monthly and daily periods for the French web analyst.

Seasonality: the “holiday” effect Monthly distribution (visits)

During the week: The French analyst starts strong, the German is more consistentDaily distribution (visits)

A typical day: The lunch break is sacred!Hourly distribution (visits)

Regions: it’s Paris vs. Frankfurt

Regional distribution (visits)

Browsers: Nobody cares for IE! Top 5 browsers (visits)

OS: Microsoft largely dominates in both countriesTop 4 OS (visits)

The German is keen on real time Top 5 periods (pageviews)

THE REPORTING MATCH

An overall or detailed view? Top 5 analyses (pageviews)

78%

22%

SPLIT BETWEEN PARIS/REST OF FRANCE

PARIS

REST OF FRANCE

GOOGLE CHROME

FIREFOX

INTERNET EXPLORER

SAFARI

INTEGRATED MOBILE BROWSER

FIREFOX

GOOGLE CHROME

INTERNET EXPLORER

SAFARI

INTEGRATEDMOBILE BROWSER

Google Chrome #1 in France with nearly 1 in every 2 visits.

Internet Explorer is snubbed by analysts in both countries

with only 1 in 10 visits coming from this browser.

OS from dominate with nearly 90% of visits made from this OS for both French and German web analysts.

Firefox #1 in Germany

with nearly 2 of every 3 visits on average.

MICROSOFT

APPLE

LINUX

GOOGLE

MICROSOFT

APPLE

GOOGLE

LINUX

*The Day period is the default period

*The dashboard is the default entry page

The dashboard

remains a key analysis for the French web analyst.

Analysis of traffic sourceslands last place in this top 5.

Page analysisdominates for the German analyst.

48.3%

91%

8.1%

0.4%

0.4%

12.1%

0.9%

0.8%

37.5%

10%

3.6%

0.5%

62.1%

20.8%

12.4%

4.4%

0.1%

SURVEY DEFINITION: September 2014 – on 13,952 users of AT Internet’s professional solutions

SOURCES:AT Internet solutions

86.1%

19.2%17.7%

19.7%21%

>10%

5% to 10%

<5%

>8%

4% to 8%

1% to 4%

<1%

REAL TIME24.1%

GERMANY

MONTH24.6%

DAY22.4%

FRANCE

GERMANYFRANCE

DASHBOARD

PAGES

CHAPTERS

SITE SUMMARY

TRAFFIC SOURCES

13.1%

11%

5.1%

5.1%

4.6%

PAGES

OVERVIEW

DASHBOARD

CHAPTERS

TRAFFIC SOURCES

15.5%

9%

10.4%

6.7%

3.7%

REALTIME

DAY

CUSTOM

MONTH

WEEK

24.6%

4.1%

20.2%

9%16.4%

5%

11.1%