National Framework for Effective HPN SBCC

A User Guide

User Guide

Audience

Stakeholders involved in the development and implementation of SBCC strategies, programs, and campaigns

Purpose

• To walk users through the National Framework for Effective HPN SBCC

• To build capacity for all SBCC stakeholders

• To provide background information about the Framework

• To delineate the main steps of the Framework

• To identify key questions for development and implementation of SBCC strategies and programs

Framework

Audience

Stakeholders involved in planning, designing, allocating resources for, implementing, monitoring, and evaluating SBCC strategies and programs.

Purpose

• Harmonizes SBCC strategies and activities with national priorities for high quality

• Ensures high quality SBCC activities

• Facilitates stakeholder coordination

• Identifies initial outcomes and long-term results of SBCC

• Fosters development of consistent, reinforcing messages for priority audiences

• Guides resource allocation

Framework

Adaptable on two levels:

Conceptual Practical

• Inform communication strategies

• Guide resource allocation

• Identify coordination opportunities

• Inform a national Community of Practice

• Guide implementation of SBCC activities

Definitions

Social and Behavior Change Communication (SBCC)

The use of communication to influence individual and collective behaviors pertaining to health. Methods include interpersonal communication (IPC), community mobilization, mass media, information communication technologies (ICT), and others.

SBCC seeks to exert influence at four levels:• Individuals• Family and peer networks • Communities• Social environments

Definitions

Sustainability

The capacity to maintain programs and activities at a level that will provide ongoing prevention and treatment for a health problem after termination of major financial, managerial, and technical assistance from an external donor.

Knowledge Management

A way to leverage knowledge externally and internally to improve collaboration and communication, and to work with greater efficiency using people/culture, processes, and technology. It encompasses creating, organizing, sharing, and using information and experiences about what has been proven effective to achieve greatest impact and improve outcomes.

Framework

Vision

In Bangladesh, coordinated and audience-centered social and behavior change communication (SBCC) improves knowledge, attitudes, and practices for health, population, and nutrition through a multi-sectoral approach, a skilled workforce at all levels, and the use of appropriate communication technology.

Support National Priorities

• National priorities are constantly evolving

• Identify relevant and current priorities that your SBCC strategy or program supports

Step 1: Profile Development

Step 1: Profile Development

• Research current SBCC situation and identify available resources

• Identify strengths, weaknesses, opportunities, and threats (SWOT analysis)

Step 2: Strategic Design

Step 2: Strategic Design

Use Coordination, Capacity Development, and Community Engagement strategies to:

• Leverage strengths

• Address weaknesses

• Take advantage of opportunities

• Minimize threats

Step 2: Strategic Design

Coordination

• Synchronization of interventions

• Across all levels of stakeholders, organizations, and sectors

• Networking, advocacy, and knowledge management

Capacity Development

• High-performing SBCC workforce

• Data and evidence-driven SBCC

• Approaches include workshops, seminars, webinars, and eLearning

Community Engagement

• Builds ownership

• Stimulates dialogue between SBCC practitioners and audiences

• Gives a voice to communities

Step 3: Implementation Plan

Step 3: Implementation Plan

• Detailed steps

• Time frames

• Expected outputs

• Indicators

• Partners/Stakeholders

• M&E strategies

• Mechanisms to continuously document all processes, outcomes, and results

Cross-Cutting Themes

The following cross-cutting themes should be considered and applied during each step of the framework:

• Research, Monitoring, and Evaluation

• Documentation

• Knowledge Management

• Gender

Key Questions

• What are the national priorities?

• How have you leveraged your network to create this strategy/program?

• Who is an advocate for this strategy/program? Do the advocates represent differing organizations/departments/levels of stakeholders?

• What existing best practices, materials, or evidence were used to develop this strategy/program?

• How does the strategy/program build capacity and at which levels?

• Which community needs are addressed by this strategy/program? How did the community help to identify these needs?

• How does the strategy/program incorporate research, monitoring, and evaluation?

• How does the strategy/program plan to document best practices, processes, decisions, and lessons learned?

• How does the strategy/program make use of internal and external knowledge to increase collaboration and communication?

Sample Case Studies

These case studies are meant to provide basic guidance to framework users. They are designed to walk the user through each step of the framework process using examples, but are not comprehensive.

• Case Study 1: Infant and Young Child Feeding

• Case Study 2: Male Involvement in Family Planning

• Case Study 3: Institutional Delivery

• Sample Blank Worksheet