Fraggl at The Future of Digital Marketing 2014

15
Humans, Robots & Curation
  • date post

    17-Oct-2014
  • Category

    Marketing

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    610
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description

Short presentation on new forms of digital curation and about Fraggl, the Twitter curation app

Transcript of Fraggl at The Future of Digital Marketing 2014

Page 1: Fraggl at The Future of Digital Marketing 2014

Humans, Robots & Curation

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• Connected employees bring new thinking into the organisation, enables innovation at the edges, non-core thinking

• Companies less reliant on ‘stocks’ of knowledge, and more connected to ‘flows’ of knowledge

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168 million emails sent

694,445 Google searches

695,000 Facebook status updates

98,000 tweets on Twitter

1,500 new blog entries posted

25 hours of video on YouTube

Source: Go-gulf

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“It’s not information overload. It’s filter

failure.”

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Algorithmic

Professional

Social

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http://www.nytimes.com/2012/12/02/fashion/maria-popova-has-some-big-ideas.html

3 posts, 50 tweets a day2m UUs

250K+ newsletter subscribers

450K+ followers

Professional curation

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Social & Algorithmic curation

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www.fraggl.co.uk

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Fraggl makes it easy for your team to discover up-to-date and relevant

content

Daily injection of inspiration and insight into your business

Connects your team with most interesting ideas, people

Enables conversation around the topics that matter

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Emails act as regular prompt

Dynamic themes

Discussion call to action

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API integration with internal platforms

Centralised discussions

Dynmaic, branded themes

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“A daily dose of awesome links brought to you by a surprising combination of

smart computers and interesting people”