14 octobre 2009

1

unrestricted

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Crowdsourcing et nouveaux modes d'interactivité

club e2 - Paris

http://orange-business.com

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le marketing : mort ou à réinventer ?

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the web: a source of inspiration for economics?

“While the old Web was about Web sites, clicks, and “eyeballs,” the new Web is about communities, participation and peering.” 

Wikinomics, Don Tapscott & Anthony D. Williams

http://www.wikinomics.com/

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http://www.crowdsourcingdirectory.com/

> Innocentive: - 125,000 scientists from 175

countries - Launched as an e-business

venture by Eli Lily in 2001

> NineSigma- 2007 revenue: $8.0m (source:

www.inc.com)- founded in 2000 by Dr. Mehran

Mehregany, Goodrich Professor of Engineering Innovation

> Yet2.com- solutions in need of a problem

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interactivity matrix

wikis+

interactivity

-- +

e-commerce

onlinediscussions

forums

blogs

Internetpresence

onlineproduct

catalogue

fully fledgede-commerce site

Information drivenInternet presence

mash ups aggregators

ideagoras

closed UGshared online space

closed UGextranets

- needs facilitation- contents to be generated prior to opening the wiki- user expertise required

build content collectivelly+ very interactive

open to all/ unstructured.Can be monitored.Best suited for consumer or support

Co. Marketing / expertfacilitation ++++job in itself

online discussions : co_market / design+ interactive/  - facilitation+++ - initial content required

easy to setup

no risk - a must in services

ultimate goal for website- require database and flow

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meatball sundae?

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faire ses gammes

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présence / implication

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http://blogs.orange-business.com

www.tinyurl.com/orange0708

http://geekandpoke.typepad.com/