FQ1924 Year End 2012 Visual Merchandising Guide

F r o n t i e r s o F Q u e b e cw w w . F Q 1 9 2 4 . c o m

It is no wonder a classic style never dies. It’s rooted in character and history. Passed down from generation to generation. And tells a story of the man behind the clothing – their leisure interests, their family and academic life, their casual and relaxed attitudes.

FQ1924 is a collection of Ivy League classics in Sportswear today. Designed for men with a curious mind and confident nature who enjoy a leisurely lifestyle full of sport, recreation, friends, and of course… academia. Ambition runs high in the FQ man. Not only does he know what he wants, but he also knows how to get it.

His style is distinctive and right to the point. He chooses his comfort over his prestige, but always does so with an elegance and sophistication. When you see the FQ1924 man, you will know precisely who he is and what he enjoys in life. And he lives quite a full life.

i n t r o d u c t i o n

T h e F Q 1 9 2 4 M a n - T i M e h o n o u r e d T r a d i T i o n

5


b r a n d v a l u e s

‘ W e a b o v e ‘ I ’ An approach of

comradery. The belief that collaboration and cooperation amongst a team or community achieves greater results than the sum of its parts.

v I s I o n a r y It is our passion

to continually push the boundaries for the extraordinary and to use imagination and invention as a course for continual advancement.

c u r I o u s

We have a thirst for knowledge and an open mind that provides us with endless opportunities. We strive for greatness and that only comes from a curiosity that drives our ambition.

a c c e s s I b l e

Creativity happens when people are open to ideas and opinions. We make sure to always keep ‘the door open’ to each other, our community, our partners and customers – so that an exchange of ideas is respected and realized.

c o u r a g e

Too often, people fear change and newness. it is our pledge to constantly push the boundaries and explore avenues untouched, unknown and unprompted.

v e n t u r o u s

It is better to try and fail than to never try at all. We believe risks are an essential part of innovation and development. Without them, we remain stagnant and commonplace.

The door of the small cabin binds as he pushes it open and steps in. There’s morning dew in his beard and on the woollen sweater. Soon after his friends carry bags of food in from the car. Four buddies, away from university and city life for a cosy weekend.

Before long, the fire crackles and heats up the tiny place. They spontaneously start baking pancakes and eat them right from the pan dripping with maple syrup.

They play old vinyl

records on the orange plastic

gramophone while talking and

laughing their way through the

afternoon. They talk about the

past and about the years ahead.

About their grandparents and

the hippie style that they

adore so much. And they talk

about the rich music of those

days that doesn’t come any

better.

It’s time for a beer now,

and he proposes a toast. “For

the past,” he says, “and for

the future. But above all, for

this beautiful moment of peace

and friendship”.

F Q 1 9 2 4

a b e a u T i F u l M o M e n T o F p e a c ea n d F r i e n d s h i p

M o n T h l y c o l o u r s T o r i e s

With a commitment to commerciality and consistency, FQ1924’s collections bring a branded image full of creativity and imagination in structured and color-coordinated deliveries -- ensuring sell-through to our customers and satisfaction to the consumers.

With four comprehensive seasonal collections per year, along with twelve monthly, color-coordinated capsules – our aim is to continually offer newness and a wide variety of styles to suit a man’s every need. Each monthly delivery consists of basic, core and profile styles in a particular color capsule that can be mixed and matched in both the merchandising on the floor and in a man’s wardrobe.

This delivery structure is the basis of our product offering. Each style is carefully designed and selected for the season and visualised in this guide for easy reference.

o c T o b e r c o l o u r s T o r y

T h e F Q 1 9 2 4 c o l l e c T i o n h i g h l i g h T s- H e a v y w a s h e d d o w n c o r d u r o y c h i n o s

- F u s i o n o f r u r a l h a n d c r a f t s a n d c o n t e m p o r a r y d e s i g n f o r a n o f f b e a t r u s t i c l o o k

- T u r t l e n e c k s w e a t s h i r t s

- K n i t t e d w e s t s , j a c k e t s a n d e x t r a l a r g e c a r d i g a n s

- O u t d o o r t a r t a n s h i r t s

- M i x a n d m a t c h o f f a b r i c s

- R a i s e d g r a p h i c s t i t c h e s

- R o u g h p a t c h e s

- U n e x p e c t e d d e t a i l s

- S t r i b e d a n d s o l i d c o l o u r s h i r t s w i t h i n t e g r a t e d d e t a i l s

7019

3089

5019

6801

4035

2096

2098

3092

2008

3078

2088

2093

3080

3077

2091

1033

c o r e s T y l e s

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o c T o b e r c o l o u r s T o r y

b r a n d p r e s e n c e a n d M e r c h a n d i s i n g

Merchandising the FQ1924 collection has never been easier. Please use the below reference as a guideline when merchandising the product. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

2 Jackets4 T-shirts3 Shirts3 Jeans/bottoms3 Knitwear

Remember acccessories such as belts and scarves.

Accessories are included to complete the ensemble.

n o v e M b e r c o l o u r s T o r y

3091

5021

7016

6804

6805

c o r e s T y l e s

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Merchandising the FQ1924 collection has never been easier. Please use this reference as a guideline when merchandising the product. The guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.




3090 2101

7020

c o r e s T y l e s

19



Merchandising the FQ1924 collection has never been easier. Please use this reference as a guideline when merchandising the product. The guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.




Cardigan: 3089Shirt: 2094Jeans: 6800

h o w T o s T y l e i T ! - o c T o b e r

Cardigan: 3089Shirt: 2094Jeans: 6800

Blazer: 1063Shirt: 2087Pants: 7017

Pullover: 3079Shirt: 2086Pants: 7020

Jacket: 1033Pants: 7005

Blazer: 1062Shirt: 2077Pants: 7005

Pullover: 3077Shirt: 2091Jeans: 6002

West: 3087Shirt: 2081Pants: 7016

h o w T o s T y l e i T ! - o c T o b e r

Cardigan: 3080Shirt: 6802Pants: 7005

( n o v e M b e r )

Blazer: 1062Shirt: 2088Jeans: 6001

Shirt: 6804Pants :7020

h o w T o s T y l e i T ! - n o v e M b e r

Shirt: 6804Pants :7020

Shirt: 2089Jeans: 6801

West: 3088Tee: 5022Pants: 7019

Pullover: 3084Pants: 7005

Cardigan: 3090Tee: 4038Jeans: 6800

F Q 1 9 2 4

c o n T a c T u s

germany

Brandpool gmbH & co kg+49 698 299 33 90 [email protected]

russia

Fashion 2 Customer 11c+7 495 755 65 48

[email protected]

Denmark

* Head office *

+45 7943 [email protected]

sweden

+46 1748 38 [email protected]

Finland

OY Beunock AB+35 850 554 45 66

[email protected]

norway

+47 9089 [email protected]

spain

La Casa Del Alcalde+34 933 019 360

[email protected]

Italy

Badii & Santini+39 06 502 [email protected]

uK

Brand National+44 795 724 74 11

[email protected]

France

Jmm agency +45 7943 3000

[email protected]

Hungary

Red and Black point Ltd+36 76 898 044

[email protected]

Iceland

HLC Moda ehf+35 4660 [email protected]

Holland

Fancy Farmers Enterprises, Tt.+31 655 882 406

[email protected]

www.fq1924.com facebook.com/fq1924

F r o n T i e r s o F Q u e b e cw w w . F Q 1 9 2 4 . c o M

w w w . f q 1 9 2 4 . c o m

FQ1924 Year End 2012 Visual Merchandising Guide

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