FOUR WINNING STRATEGIES KEYS TO SUCCESS OF DEVELOPING SUSTAINABLE TOURISM IN INDONESIA, THE CASE OF BANYUWANGI

OFFICE OF CULTURE AND TOURISM, BANYUWANGI REGENCY, EAST JAVA

BANYUWANGI

JAKARTA BALI

BANYUWANGI HOW TO GET TO

BANYUWANGI

Poverty > 24%

Accestability

Surabaya - Banyuwangi -> 8 hours

Bali - Banyuwangi -> 5 hours

Voodoo Town

Neglected Sleepy Town

Poverty < 10%

Accestability

Surabaya - Banyuwangi -> 45 min

Bali - Banyuwangi -> 35 min

Internet Town

Carnival & Festival Town

BEFORE AFTER 2010

winning strategies

Region as a product

Branding & Promotion

Innovation

Event Management

Daerah Sebagai

Produk

Region as a Product

4 winning strategies

1

GOVERNMENT

PUBLIC SERVICE

SOCIAL SERVICE

INFRASTRUCTURE

PROFIT-ORIENTED

BUDGET EFFICIENT

GOAL-ORIENTED

PROMOTION

PRODUCT SALES

INNOVATION

COMPETITION-READY

REINVENTING GOVERNMENT

PRIVATE

ENTERPRISE vs

mindset improvment Region as a product

REINVENTING GOVERNMENT

SEKDA

KETUA BANYUWANGI FESTIVAL

REGULAR GOVERNMENT

Region as a product

GOVERNMENT AS A PROFESSIONAL EVENT ORGANIZER

Daerah Sebagai

Produk

Branding & Promotion

4 winning strategies

2

BRANDING

BASED

ON THE

REGION’S

POTENTIAL

sea

forest

culture

fauna

STRATEGIC

POSITION

Branding

f l o r a

r a i n f o r e s t

n a t u r a l

r e s p e c t

a w a r e n e s s

Global Warming o r g a n i c

educational

A tourism concept by

optimizing and

sustaining culture and

nature

ECOTOURISM

mountain

conservation

Promotion

Banyuwangi Digital Society

( B-Diso )

www.banyuwangikab.go.id www.banyuwangitourism.com

Government Information System

cyber village

(1400 wifi)

Indonesia Broadband Plan

(Fiber Optic)

e-office

e-education

e-health

goes to smalltime entrepreneurs

alm on-line e-budgeting

e-gov

e-village

| social media |

Daerah Sebagai

Produk

Innovation

4 winning strategies

3

Infrastructure

Innovation

2016 ===> | Runaway : 2250 m | Boeing 737 |

7.826

24.128

44.052

87.742

110.234

0

30.000

60.000

90.000

120.000

Passengers (pax/year)

The First Green Airport in Indonesia

Regent’s Official House Sabha Swagata Infrastructure

Innovation

Green Architecture & Energy Saving System

Innovation

Internet marketing training to 2000 young people Poverty eradication

Internet Marketing Training & Poverty eradication

CHAT MEETING GROUP

Innovation

WA

BBM

EMAIL

Speed-up decision making process by simple

technology

ACTION IS TAKEN WITHIN ONE DAY

Example. Speed-up decision making process

by simple technology

ACTION IS TAKEN WITHIN ONE DAY

CHAT MEETING GROUP

Innovation

Daerah Sebagai

Produk

Event Management

4 winning strategies

4

ALL EVENTS ARE MANAGED AND

CONDUCTED BY CIVIL SERVANTS

NO PROFESSIONAL EVENT ORGANIZER

REGIONAL WORKING UNIT

BANYUWANGI

FESTIVAL

TOURISM

( Concept, Performing Team,

Promotion ) GENERAL AFFAIRS

( Sound, Logistics )

PROTOCOL

( Hosts, Guests )

GARDENING & CLEANING

UNIT

( Carpet, Flower Deco )

DESA

( ADD, Cetak Promosi)

PUBLIC RELATION

( Promo, Social Media)

UTILITY

( Fence, Banners )

COOPERATIVE

( Tent )

TRADE & INDUSTRY

( Exhibition) HEALTH

( Health Service )

All for ONE

ONE for ALL

Event Management

12 events 15 events

23 events 38 events 30 events

Event Management

INTERNATIONAL EVENTS

FASHION

Event Management

MODERN

MUSIC

Event Management

TRADITIONAL

MUSIC

Event Management

1000 GANDRUNG

DANCE

Event Management

FASHION ETHNIC CARNIVAL

Event Management

CULTURE

Event Management

RELIGI

Event Management

OUT COMES

4 winning strategies

0

175

350

525

700

Performance Craft Printing Hotel Culinary

GROWTH OF LOCAL BUSINESSES

0

450.000

900.000

1.350.000

1.800.000

2010 2011 2012 2013 2014 2015

TOURIST ARRIVALS

0

12.500

25.000

37.500

50.000

2010 2011 2012 2013 2014 2015

DOMESTIC VISITORS FOREIGN VISITORS

0

6

11

17

22

2010 2011 2012 2013 2014

20

11 10 10 10

POVERTY DROPS BY 10%

IN FIVE YEARS

( * National Bureau of Statistics )

0

15

30

45

60

2010 2011 2012 2013 2014

32 37

42

47

53

0

9

17

26

34

2010 2011 2012 2013 2014

21

24

27

30

34

Gross Domestic

Regional Product in Trillion Rupiah

Per Capita Income

in Million Rupiah

TOURISM PREVIEW

4 winning strategies

IJEN VOLCANO

HOTEL & RESORT

NATURAL TOURISM

Just 500m from town’s downtown

FAUNA CONSERVATION

Adventure to Sukomade Beach

FAUNA CONSERVATION

Sadengan, Purwo Forest Bangsring Underwater

AWARDS

4 winning strategies

92 AWARDS IN FOUR YEARS