Four Member Problems……Four ABCN Solutions

Do not follow where the path may lead. Instead, go where there is no path and leave a trail. -- Anonymous

ABCN-Private Professional’sVirtual Employee Program

“The Freedom and Satisfaction of Working for yourself…

…The benefits and protection of working together.”

Presentation Overview

Challenges facing ALLIANCE Product Development

What is the Virtual Employee Program?

Why is it Unique and Valuable?

Marketing Alliance

The Payoff for YOU

Summary

Q & A

Challenges facing Alliance Product Development

New Product Criteria

• Relevant to existing and target clients

• Feasibility

• Operationalized using existing infrastructure

• Financially attractive:

a. Minimal investment in time, systems or resources

b. Attractive margins

c. Large enough to pursue

How to create relevant product and services that can be delivered with minimal operational staging at attractive incremental margins to existing & target client base

What is The Virtual Employee Program?

The Virtual Employee Program is a unique OUTSOURCING program for small to medium-sized businesses that affords them access to benefits and services that would otherwise be unattainable or unaffordable.

Why is being a Virtual EmployeeUnique and Valuable?

Impact to the Business

Eligibility based on employment

Fortune 500 Benefits

Government Compliance

Full HR Outsourcing (COBRA, unemployment, etc.)

40 million individuals and 7.5 million small businesses do not have access to “Group” benefits because they do not qualify.

It’s the ONLY PROGRAM that offers them ACCESS.

Marketing Alliance with Private Professional

Offer the Virtual Employee Program to Alliance Business Centers though a private labeled (Alliance sponsored, PPRO delivered) service offering.

Value Proposition

Offer ubiquitous outsourcing program to existing and target clients across all cities

High potential for existing customer adoption

Allows for a unique partnership in the industry

Recurring material, and sustained income stream (even after client leaves Alliance)

**Potential to leverage unsold prospect list **

Low capital and marketing expenditure

Little to no support required by Alliance or Alliance Centers

The Payoff for ALLIANCE Members

Sustained, post departure recurring revenue

Share fixed portion of Administrative fees with Alliance

Example Pro-Forma

- 50,000 employees across Alliance facilities

- 5% Penetration/year or existing clients with a two(2) year length of purchase, or 5,000 employees “lives”, plus

- 1% penetration of “lost customers/prospects” = 5000 lives

- $20 per employee PER MONTH

$200,000 per month, $2,400,000 per year

In Summary

Virtual Employee program offering allows Alliance to:

- Create a valuable, differentiated, industry unique product offering for its clients

- Create a meaningfully large profit opportunity and exceptionally high profit margins for itself

- Extend the value of customer relationships beyond their length of stay

- Derive profit from its sales machine’s exposure toward small businesses as their point of formation and expansion

- Accomplish the above with exceptionally low or no resource, capital and training commitment

- 30-45 day ramp up and implementation period; profit in current quarter

Thank You

Questions?

Training……is everybody’s business

A pat on the back is only a few inches from a kick in the butt.

Training at a Global Level……Setting New ABCN Standards

Continuous Professional Development

Delivery – a Choice of 2 Methods

Public Programs:

will be available in Key Centers of density delivered by an experience trainer

Distance Learning: utilising web technology and e-mail interaction

Each will contain an module element of:

TheoryPractice (Role Plays)Application (Mini Projects)Assessment (Has the Learning

Occurred)

No module should take more than 1 month to complete, albeit each module will only take 1 day and the mini projects a few hours

The Cost

Each Public Program will be priced at $175 per participant, per module (excluding venue expenses estimated at $25)

Each Distance Learning Program will be priced at $125 per participant, per module

The Benefits

Ensuring the maintenance of standards within the alliance

Cost effective trainingStaff RetentionContinuous DevelopmentStaff MotivationSetting the pace for the industry

worldwide

The Partnership

ABCN has partnered with Grosvenor Training Services for the design, delivery &

administration of this program

Our background is:

A truly multi-national training businessWith capability in both delivery methodsExperience in your industry

GROSVENOR TRAINING

The company has been the preferred training partner for the bca in the UK for the past 4 years

They have provided training programs to more than 140 business centres

Other clients include such companies as:– General Motors– Deutsche Bank– American Express– Virgin Atlantic– Lloyds TSB– Oracle

Your Principal Trainers

Karen Morton

Distance Learning & In Person Programs

Barry Wright

In person Programs

Any Questions?

Thank You.

27/7/265?What does that mean anyway?

We can't fix the bug so we've documented it and are calling it a "feature"… Bill Gates

ABCN-TBS Strategic Partnership

“The Shape Of Things To Come”

The New “A Team”

Introducing A Partnership Of

Prime Value……………..

Alliance Business Centers Network&

Technology Business Solutions

The“A Team”

Introducing the “A Team” ABCN/TBS Partnership

Strategic Partnership forged out of mutual interests and objectives

TBS has 10+ years experience working within the executive suites industry

Created a Joint Venture with ABCN to provide exemplary technology support to business owners and clients

The “A Team”Field IT ProgramAn Overview Of Services the “A Team” will provide as part of this program:

Immediate Response Time

From the moment a call comes into our helpdesk, action is taken to resolve the issue

Feet on the Street

Utilize the Field Technical Support Network to provide on-site support quickly, where it’s needed.

Accessibility

Helpdesk services are available 24 hours a day, 7 days a week, 365 days a year.

We are available whenever you need us

The “A Team”Field IT Program

Problem Solving/ Resolution

In many cases issues can be solved remotely, or over the phone. Every effort will be made to resolve the issue before sending a technician to site, thus reducing your expenditure and wait time.

Flexible Billing Options

The “A Team” Offers attractive pricing plans that allow you the business owner to provide technical support services to your clients at a competitive price.

Providing Solutions That Work For Your Business

North America “A Team” Coverage…..

On The Ground Field IT Coverage In All Major Cities Throughout North America.

Our Professional IT Managers Are At Your Service.

Market / State / Province / Metro Area # ABCN Centers# ATeam

TechniciansAlabama - Tennessee 3 2Alberta, Canada 2 0Atlanta Metro Area 10 2Boise, ID 1 0British Columbia, Canada 1 1California (Combined - 4 SoCal / 3 NoCal) 87 15Chicago Metro Area 6 1Colorado 9 2Connecticut 8 3DC Metro Area 13 3Florida 12 3Honolulu, HI 1 0Indianapolis, IN 2 0Kalamazoo, MI 1 4Las Vegas Metro Area 3 1New Jersey / Eastern PA 14 10New Orleans, LA 1 0New York Metro Area 25 7Ohio 10 4Ontario, Canada 11 9Oregon 1 1Reno, NV 1 0Research Triangle, NC 1 2Salt Lake City, UT 3 0Seattle Metro Area 6 1Texas (Austin / Houston / Dallas-Ft Worth) 48 4Tulsa, OK 1 0Western PA 1 2

Total North America Coverage 282 77

Most importantly, what’s in it for you?

Proven Products & Services That Increase Revenue

Experienced Technology Leaders & Innovators To Support “Your” Centers and Clients

Commitment To Be The Best – A True Member Of Your Team, Not Just Another Vendor

“How” you ask?

Q. How much revenue has the average business center offering IT Support Services been able to generate over the last 12 month period?

A. The average business center utilizing the TBS IT Team has been able to bill an additional $10,070 per month over the past 12 months for client IT Support Services.

– This billing is a small piece of what the program has to offer, as only 20% of our current clients from within the centers are using the service. That said, the opportunity exists for an additional $600,000 annually / $50,000 per month for each business center, offering only the services available today.

Is this type of revenue opportunity something you would like to capitalize on?

With the “A Team” at your disposal, the answer is “Yes”!

Potential Revenue Contribution

$30,210

$60,420

$90,630

$120,840

$-

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

$160,000

$180,000

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

Annual

Quarterly

Just The Facts………….

Who? The “A Team” - Alliance Business Center Network / TBS

What? IT Support Services

Where? In “Your” Centers

Why? Increase Revenue, Improve Customer Satisfaction & Retention

How? Workstation Support / Help Desk / Maintenance Programs And More…..

When? Now!

Discussion – Q&A

Let’s Get It Done!

We All Are Excited To Be Part Of The “A Team” And Look Forward To Working

Closely With You, Your Teams And Your Clients In The Effort To Make This The

Most Successful And Mutually Rewarding Partnership!

Beating the Regus Brand… What’s a “Regus”? Anybody?

Murphy's Law of the Day... "Strive to look tremendously important."

A Public Relations Program…That Works

A Refresher…

Advertising

Brand Awareness

Direct Marketing

Interactive Marketing

Public Relations

________________

A Sampling of Branding & PR Success

Crosland real estate development

BUZZ OFF apparel Diageo (Bulleit Bourbon) beverage America’s Historic Triangle tourism IndustrOzone Technologies business-to-business Kidde home products Websourced/Fortune Interactive Internet Structure House healthcare ‘Click It or Ticket’/‘Booze It and Lose It’ public affairs Hills Stores retail

What is the issue?

The current ABCN benefits are working…

• A recognized leader within the industry• A wide variety of services/programs for its

members• Business referrals through ABCN national

accounts and center-to-center referrals• Local market reputations enhanced by

national/international connections

What is the issue?

Still…some challenges…

– The good and the bad of Web broker referrals– The competitors:

→ REGUS→ traditional office space

– Quality of clients– External recognition of the Network v. internal industry

recognition– Lack of $$ for significant national/international advertising

and promotion– Need for broader recognition of the industry and ABCN’s

status as a leader within that industry– Brand awareness/brand equity v. market reputation

What is the solution?

Increase awareness of ABCN and migration of business to members with:

Focused Public Relations/Media RelationsStrategic Linking With Other OrganizationsPromotion of ABCN’s Value to Target Audiences Leveraging Interactive & Direct Marketing

The Strategy for ABCN… and its members

Public/Media Relations

A true media relations plan Competitive media analysis/media monitoring Key message development Proactive over reactive media relations Targeting of mainstream media, trade media, real estate media for

articles/coverage of ABCN Positioning ABCN as a leader in the outsourcing movement; real

estate-related services, using technology effectively ABCN leadership as an industry and media resource Linking to other business services, potential partners for cross-

promotional purposes Web-based PR strategies—blogging, tracking, planting, optimizing Concentration on US Major Media Markets as well as Toronto,

London, Paris and Munich

…and the value it represents

– By workstation:– $50/month per center– Migration of only 1 workstation from competitor to ABCN member

would be 20:1 ratio of value in many markets

– By ad equivalency:– $50/month per center– 5-center Atlanta operator → $3,000/year – One-time Atlanta Business Journal ad rate → $4,080– One significant placement more than offsets fees…and can be

reproduced for leveraged value

– PR v. advertising in business-to-business situations– Replacement for some advertising– Yellow Pages—inconsistent benefit– Spotty ad program in area pubs and dailies– When you can’t be consistent, you must be compelling

– By brand value…not reputation value

What is Regus doing?

Focus on financial/investor relationsMedia relations from “across the pond”Making press contacts difficultPress releases/white papers that only sit on the siteBrand awareness by defaultVery little local market media penetrationA corporate mentality in a small-office business

…a significant opportunity for ABCN and its members

Why the program works…

Challenges PR Solutions

Reliance on web brokers for referrals Third party endorsements—no fees

Competition from Regus An equal playing field on a smaller budget

Competition from traditional office space Educate the media and the end users

Quality of prospective clients Rely on right marketing vehicles that capture the

desired target

Ensuring that external recognition of A multi-market, strategic, Network aligns with internal comprehensive, relationship- industry recognition driven approach

Why the program works…

Challenges PR Solutions

Lack of funds for significant Doing more with less… national/international advertising the value of a smaller agency and promotion with a national/international

focus

Broader recognition of the industry The importance of media professional and ABCN and ABCN pitching and an integrated members’ status as industry leaders strategy

Brand awareness/brand equity v. The End Game

market reputation

What We Will Have Accomplished…

– Elevation of the Network and its members to national and international prominence

– Ensuring that members can truly compete while they sleep

– Building perceived and financial value of centers in today’s marketplace

A Public Relations Program… …That Works