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Anti-aging options protect clients’ skin from signs of wear.BY STEPHANIE MILLS

NO MATTER THE SEASON, YOUR CLIENTS’ HANDS ARE EXPOSED TO

THE ELEMENTS EVERY DAY. While many have heard and heeded the often doled-

out advice of wearing a face moisturizer with SPF to ward off the sun’s harmful UV rays,

most don’t take their skin concerns a step further to protect one of their most vital body

parts. Find out the benefits of mitigating this damage with specialized services on your

salon menu.YouthFountain of

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DOUBLE DUTYIN THE BARREN STRETCH OF WINTER, CLIENTS EXPERIENCE THE GRIM EFFECTS OF THE SEASON: DRY, CHAPPED HANDS AND CRACKED CUTICLES IN DESPERATE NEED OF HYDRATION. But while requesting these services at their favorite salon, they often overlook the protective anti-aging services that they should be availing themselves throughout the year. “Some may think that the summer is a more appropriate (time to offer the service),” says Elaine Watson, vice president of marketing and sales for Star Nail International. “However, the sun isn’t the only danger to our skin. The danger to our skin is really year round and mainly caused by sun exposure or tanning.”

Some techs may be hesitant to add anti-aging services to their existing lineup, but with a generation of aging baby boom-ers, the pool of interested clients is large. “Specialty services are always a great addition to your menu,” notes Ami McClure, owner of ProFiles in Cape Coral, Florida. “Not only can you charge more for these services, but it also creates a niche clientele and sets you apart from your competition.”

She recommends demonstrating the services—and their benefits—for free the first time, and then doing add-on pricing for future appointments. “I try to keep it simple when it comes to pricing,” she explains. “I base everything on time. If an add-on takes an extra 15 minutes, I add $15. If it takes 30 minutes, I charge $30.”

Jeffi Girgenti, owner of Nail Cafe in Encino, California, offers her clients a hydrating glycerin mask as part of her standard pedicure service, and as a $5 add-on for manicures. “I’ve found that it’s made a huge difference for clients,” she explains. Girgenti is wary of offering add-ons with retinol because of the potential for interac-tion with medications. “Clients don’t always know what they can and can’t do,” she explains, noting that she’d hate for a client to get a chemical burn. To alleviate that concern, she recom-mends using products that gently plump and refresh skin, such as

shea butter, glyc-erin and natural

oils, such as avocado.

A POUND OF PREVENTIONWE’VE ALL HEARD THE MANTRA: BY THE TIME YOU CAN SEE THAT YOUR SKIN IS AGING, IT’S ALREADY SUSTAINED A LOT OF DAMAGE. That’s why it’s so important to educate your clients about the benefits of anti-aging treatments before their hands show the ill effects of time.

“Typically, different age groups focus on different aspects of service,” Watson says. “While a teenager or even a young client in her 20s might not be focused on anti-aging yet, women in their 30s and above certainly focus more on the ap-pearance of the skin, as well as her nails. So, it’s very important that a tech or business owner add these types of services to attract those ages.” Live in an area frequented by mature clients? Time to think about adding these services to your menu! Girgenti says that while all of her clients receive the benefits of the hydrating mask during their pedicure services, she’s noticed that clients 45 and older also tend to request the treatment for their hands.

Education can help keep your clients’ skin looking supple and young, as well. “Anti-aging only goes so far,” Girgenti says. “People need to drink water.” She also points out that clients in different regions have different needs. The arid weather of the Southwest tends to leave clients with parched skin, while the biting winters and humid summers of the Midwest leave two extremes for clients to battle.

In Florida, McClure says sunscreen is one of the main ingredients she looks for when adding products to an anti-aging service. “When people apply sunscreen, they usually skip the hands for whatever reason,” she points out. “But if you think about it, the tops of the hands and feet get more sun than your face. Sun damage is the biggest con-tributor to skin prematurely aging. It causes freckling and uneven skin tones, deep wrinkling and, worst of all, skin cancer.”

There are specific ingredients that you can look for that lend themselves to particular aging concerns. For instance, “If you are looking to lighten age spots,” Watson says, “a skin lightening product like Cuccio Lemon Skin Lightening Serum containing kojic acid along with other lemon extracts will gently lighten spots over time.” Ingredients that help with exfoliation, detoxification and prevention are in-cluded in a plethora of products to address additional areas of concern.

TURN BACK THE

CLOCK

Plump, revitalize, smooth and protect clients’ mitts—and other areas of concern—with formulas that lead to youthful skin.

Much like a chemical peel for the face, the Alessandro Hand! Spa Age Complex

Micro Peel revitalizes and refines skin for a youthful glow. The age-defying formula gently exfoliates with bamboo extract and

fruit acid complex, leaving skin visibly smoother and more radiant in one easy

application. 800.645.3340, alessandro-international.us

Apothederm Anti-Aging Moisturizing Cream helps reduce the signs of aging by hydrating, firming and replenishing dry, aging skin with intense emollients.

877.496.0038, apothederm.com

Athena 7 Minute Lift uses 12 organic essential oils to quickly reduce

the appearance of wrinkles, fine lines and sagging skin, and eliminates the need for

expensive facial cosmetic procedures. 800.476.9441, 7minutelift.com

Barielle Intensive Hand Treatment Cream not only soothes rough, dry

and chapped hands, but this intensive overnight moisture cream also turns back time by utilizing vitamin E to combat aging

skin. 800.248.8033, barielle.com

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The Cuccio Naturalé Anti-Aging Hand Care Kit has all of the essentials needed to enhance a spa manicure and give clients more youthful-looking hands. The Pomegranate & Fig Daily Skin Polisher reveals skin’s smooth texture, while the Deep Dermal Transforming Wrap delivers powerful antioxidants to the deepest layers of skin for intense hydration. The Grapeseed Oil Hand Antioxidant and the Ultra-Sheer Body Butter finish off any service by minimizing the look of fine

lines and moisturizing for a soft and supple glow. 800.762.6245, cuccio.com

Not to be overlooked, feet can take on an aged appearance as well. INM Nature’s Cure Intense Lotion takes pedicures to a whole new level with its revitalizing blend of natural vitamins and minerals that protect against the causes of premature aging and hydrates for a softer feel. 800.541.9838, inmnails.com

Surprise clients by adding BCL Spa Mandarin + Mango Gel Lotion to their regular manicure. Not only does this light-weight lotion dry in less than two minutes for more than 24 hours of moisture, but it also helps turn back the clock with active

ingredients like mandarin, mango and organic argan oil to refine texture and

promote cell rejuvenation. 562.988.9490, biocreativelabs.com

Correctionist Time Correcting Crème transforms skin with advanced topical agents and antioxidants like

biopeptide CL and manganese gluconate to minimize the appearance of fine lines and protect skin from damaging environmental stressors. Apply the age-defying formula to the face and neck in the morning to give your skin a visibly smoother texture that lasts throughout the day.

correctionist.com

Dermelect Cosmeceuticals Outcrease Retinol Trifecta Serum has three forms

of retinol that act together to exfoliate and rejuvenate skin by increasing cellular turnover, softening tough skin and restor-ing sun-damaged skin. 888.693.3763,

dermelect.com

Infused with revitalizing antioxidants like grape extract, resvetrol and retinyl palmitate, Frutique Harvest Grape Firming Crème promotes elas-ticity and minimizes the appearance of wrinkles.

This firming moisturizer is also rich in vitamin E to help any skin type take on a more radiant appear-

ance. frutiqueskincare.com Infused with allantoin, Bio Sculpture Hand

Cream nourishes and regenerates skin cells and shields against harmful UV rays, protecting hands from premature aging and leaving them soft and silky after any manicure service. 800.770.4493,

biosculpturegel.com

Prana SpaCeuticals RNA utilizes an advanced glycation

end-product that bonds with skin proteins to prevent

wrinkles, the loss of elasticity and premature aging. Use with Relief Serum, which

blends therapeutic botanicals to restore inflamed skin and defend against breakdown.

866.589.2949, pranaspaceuticals.com

SpaRitual Handprint Hand

Serum slows the signs of aging and promotes the protection of the

skin from environmental damage with powerful

plant-based ingredients. 877.772.7488, sparitual.com

Refineé Firming Mineral Moisture Cream uses ma-rine algae peptides to help stimulate the production of collagen and elasticity in

the skin. Vitamins A, C and E fight off free radicals that lead to premature aging,

while botanicals and minerals brighten skin tone and smooth

the appearance of redness and fine lines. 800.927.6763,

refineeskincare.com

LCN Deep Blue Treatment combines brown algae, seaweed and red algae extracts,

plus the moisturizing powerhouse combo of glycerin, D-panthenol and allantoin to activate skin’s natural ability to prevent wrinkles and

moisture loss and increase skin’s suppleness. 800.86.NAILS, lcnusa.com

OPI Rejuvenating Serum combines extracts of grapeseed

and licorice to reduce the signs of aging by lightening dark patches and softening

hands with vitamins A, C and E. 800.341.9999, opi.com

Orly Argan Oil Hand Crème is infused with argan and jojoba oils and shea butter to leave skin

supple and nourished while vitamin E protects the skin to keep its appearance youthful.

800.275.1111, orlybeauty.com

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Jessica Cosmetics Ageless Hands System includes Enhance, a collagen

exfoliator; Quench, a collagen gel masque; and Silk, a marine collagen gel

to improve firmness and elasticity for younger-looking hands. 800.582.4000,

jessicacosmetics.com

Eyes by ToGoSpa collagen strips soothe, brighten and hydrate the under-eye skin with

micro-infused aloe, vitamins C and E, and amino acid. Retail the strips to clients so they can minimize the appearance of fine lines at

home.  888.773.1711, togospa.com

Pevonia Timeless Collagen Moisturizer is a rich cream with a high concentration of marine collagen that feels

luxurious, applies easily and seals in powerful ingredients for intense absorption and

anti-aging benefits. pevoniapro.com

Bioelements Professional Skin Care Sleepwear for

Hands protects, softens and tones hands with a unique blend of calcium, peptides and cranberry seed oil. The intensive hand cream re-

veals younger-looking hands in minutes. 800.433.6650,

bioelements.com