Founder Fairytale #4 : Build market launching strategy for education start-ups - Danny Goh
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Transcript of Founder Fairytale #4 : Build market launching strategy for education start-ups - Danny Goh
AN ENTREPRENEUR THAT LEVERAGES RESOURCES FROM DIFFERENT MEDIUM, LOCATIONS AND TIMING TO FORGE THE DEVELOPMENT OF IDEAS
WHO AM I
PRODUCT
EdTech is a tool to help more users to acquire knowledge in a faster, affordable, and more efficient way
UNDERSTANDING EDTECH
WHY IS EDTECH NOT SHOWING THE POTENTIAL JUST YET?
EDUCATORTECH GUY
USERS * MARKETS
HIGHER EDUCATION SERVICE SUPPLY CHAIN
HS TUITION
LANGUAGE TRAINING
STUDY ABROAD COUNSELLING UNI APPLICATIONS FOREIGN CARE
SERVICES
ENTRANCE TEST PRE-BOARDING TRAINING
FOREIGN PT JOBS/ SERVICES
GRADUATE CAREER SERVICES
CONTINUOUS EDUCATION
CORPORATE TRAINING
STRATEGIC POSITIONING
SALES
VALUES
EXIT STRATEGY
Sales expansion in both revenue and the # of users
Is it going to add value to the valuation?
Increase the chances of exitIPO: MarketSale: Market or Model acquisition
HIGHER EDUCATION SERVICE SUPPLY CHAIN
HS TUITION
LANGUAGE TRAINING
STUDY ABROAD COUNSELLING UNI APPLICATIONS FOREIGN CARE
SERVICES
ENTRANCE TEST PRE-BOARDING TRAINING
FOREIGN PT JOBS/ SERVICES
GRADUATE CAREER SERVICES
CONTINUOUS EDUCATION
CORPORATE TRAINING
NEGOTIATIONS
WISHI want 70% of share plus full control of
the team
My expectations Predicting Opponent’s expectations
EXPECTED
BOTTOM LINE
I know I can get 60% of share plus strategic
decision making
50% of share plus strategic decision
making
60% of share plus full control
50% of share plus shared control
40% of share plus no control
WHY? REASONINGS TO DEFEND ARGUMENTS
NEGOTIATIONS
WISH
My expectations Predicting Opponent’s expectations
EXPECTED
BOTTOM LINE
WHY? REASONINGS TO DEFEND ARGUMENTS
HAPPY EXCITED
SYSTEMS are a collection of processes that run without daily hands-on to scale your business automatically
TEXT
TYPE OF SYSTEMS
▸ CRM - data
▸ Accounting
▸ Email blast
▸ HR system
▸ Salesforce, CRM
▸ Wave apps
▸ Talents