Founded in 1999 as StorageCraft, Inc.

Headquarters in Draper, Utah, USA

ShadowProtect product family

Disk-based backup, disaster recovery, data protection – P2P

System migration & consolidation – P2V, V2P and V2V

Millions of installations worldwide on servers, desktops and laptops

Licensed to software and hardware manufacturers

StorageCraft Technology CorporationStorageCraft Technology CorporationCompany OverviewCompany Overview

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What is a Disaster? What is a Disaster? Business Continuity and Disaster RecoveryBusiness Continuity and Disaster Recovery

Anything that disrupts business continuity

Common Disasters

Uncommon (Extreme disasters)

Common DisastersCommon DisastersMost common disasters can be overcome with a local or near-line Most common disasters can be overcome with a local or near-line

backup and DR planbackup and DR plan

Equipment Failure

Operator Error

Service Pack updates

Viruses

Uncommon DisastersUncommon DisastersRequire both a near-line and offsite backup and DR planRequire both a near-line and offsite backup and DR plan

Theft

Fire

Flood

Earthquake

Tornado

Terrorist Attack

Examples: Katrina, Southern California Wildfires, Earthquakes

Disaster Recovery and Data Protection PlanningDisaster Recovery and Data Protection Planning

Keys to Maximize Business ContinuityKeys to Maximize Business Continuity

Business continuity is critical for any business to be successful.

Your disaster recovery and data protection plan must have a high level

of reliability.

Downtime will occur – hardware & software failure, operator error.

Backup is important, but disaster recovery is key to maximize

business continuity.

Flexible disaster recovery options lead to restoring business

continuity faster. Reactive and proactive methods.

What is the price of downtime in your business?

How fast can business continuity be restored to avoid lost business

opportunities? RPO - 1hour, 4 hours, 1 day?

Types of Disaster Recovery Planning Types of Disaster Recovery Planning Alternatives for Protecting Systems, Applications and Data Alternatives for Protecting Systems, Applications and Data

File and Folder Backup / Protection

Image / System-Based Backup

Virtualization

File and Folder Backup and DR File and Folder Backup and DR One Alternative for Protecting Systems, Applications and DataOne Alternative for Protecting Systems, Applications and Data

Advantages

Administrator can select the specific files and folders to protect.

Multiple versions of files may be retained.

Files and folders can be quickly recovered if the system is accessible.

Both near-line and offsite options are available.

Disadvantages

The system must be rebuilt in the event of a system failure.

Depending on the media, this can be a very tedious process.

Example: Tape – this is an excellent compliance and archiving media, but can be an

extremely slow recovery option.

Image Based Backup and DRImage Based Backup and DROne Alternative for Protecting Systems, Applications and Data One Alternative for Protecting Systems, Applications and Data

Advantages

The entire volume can be backed up, including OS, settings, applications and data.

Recovery can occur based on an exact point in time – before business continuity was

disrupted.

Files and folders can be recovered in the event of a “common” disaster.

Disk media is typically used, which is faster and more reliable than tape.

Recovery options are available to same system, dissimilar hardware or virtual

environments.

Disadvantages

The initial backup (base) can be large, making it more difficult to transport off-site.

Incremental backups can be very fast, but differential images may be more time consuming

and resource intensive.

VirtualizationVirtualizationAlternative for Protecting Systems, Applications and DataAlternative for Protecting Systems, Applications and Data

Advantages

Fastest method for recovery - Restore systems even if the same hardware is not available.

You can upgrade your older hardware environment to newer systems without having to completely

re-install the OS and applications.

Servers can be hardware independent, multiple VMs can be run from any system - you don’t have to

maintain duplicate hardware for use in case of an emergency.

Consolidation, migration and redundancy can simplify disaster recovery.

Fix the real system while running in a virtual environment, then restore back to the physical system

once it’s ready.

IT administrators don’t always have spare hardware. Most of the time small business must piece

hardware together.

Disadvantages

Hardware requirements.

Emerging technology requires new knowledge and training for staff.

Disaster Recovery is KeyDisaster Recovery is Key Keys to Offering a Profitable ServiceKeys to Offering a Profitable Service

SAN / NAS / RAID USB / Firewire Flash Memory CD/DVD/Blu- rayi/SCSI, SATA, ATA

Same Hardware Dissimilar Hardware

Windows Operating System

Applications – Exchange, SQL

Updates, Settings

Critical Data

Virtual Environments

Hyper-V

No DR and Data Protection service is complete if it hasn’t been tested!

Fire Drill Example.

Things can go wrong – make sure you know what they are.

Have you tested your current DR process?

Your strategy needs to incorporate options for portability so that you can

test on non-production systems.

Verification! Your DR and data protection plan must address verification

so that you know that your backups are reliable.

Disaster Recovery and Data Protection PlanningDisaster Recovery and Data Protection Planning

Keys to Maximize Business ContinuityKeys to Maximize Business Continuity

Incorporate both near-line and off-site backup

Addresses both common and extreme disasters.

Provides a level of redundancy that ensures data is protected.

Example:

Best Practices for DR and Data Protection Planning Best Practices for DR and Data Protection Planning

Keys to Maximize Business ContinuityKeys to Maximize Business Continuity

Best Practices for Backup and Disaster RecoveryBest Practices for Backup and Disaster Recovery

Flexibility is Mandatory

Objective #1 is the fastest DR possible in order to ensure business

continuity.

Recovery must be possible in both common and extreme disasters.

Full system recovery (operating system, applications, settings and

data) is a must.

Critical data (file and folder) recovery is convenient in the event of

common disasters.

You must be able to recover to the available hardware resources that

you have on hand.

Using Disaster Recovery for More than Using Disaster Recovery for More than Disaster RecoveryDisaster Recovery

What’s Really Important?

It’s all about data

According to a study published by Storage

Strategies NOW, “the amount of data growth

SMBs experience doubles every 18

months.”Source: Connor, Deni, Corrigan, Patrick H., and Bagley, James E. “Data Protection and Recovery in

the Small and Mid-sized Businesses (SMB). Storage Strategies NOW, Inc. 2010.

What is the importance of having a DR What is the importance of having a DR plan?plan?

►It protects companies’ most valuable

assets, their data.

►It helps companies understand their data,

applications, and processes.

Why don’t companies believe they need a Why don’t companies believe they need a DR plan?DR plan?

►Statistics are not motivating – “It will never

happen to me”

►Biological Imperative – We are wired to

ignore doom and gloom statistics.

Is There More to It Than That?Is There More to It Than That?

Type of Disaster Small Mid-Sized Large

Application Failure 20% 33% 85%

Employee Created 29% 24% 38%

Accidental Data Deletion 31% 28% 38%

Natural Disaster 5% 9% 23%

Virus/Malware 25% 20% 23%

Power Outage 48% 46% 23%

The Aberdeen Group asked 173 businesses, “What caused data loss in the past 12 months?”

Source: “Small vs. Large Enterprise Data Backup; Same Concept, Very Different Process.” Aberdeen Group, June 2011. 4.

Business Size

Is Disaster Recovery…Is Disaster Recovery…

Reactive or Active?

Is Reactive Bad?Is Reactive Bad?

Small Mid-Sized Large

Daily 10% 17% 46%

Weekly 17% 30% 23%

Monthly 15% 13% 8%

Semi-monthly 5% 17% 8%

Quarterly 12% 0% 8%

Rarely 37% 17% 8%

The Aberdeen Group asked the same 173 businesses, “About how often do you need to recover data?”

Source: “Small vs. Large Enterprise Data Backup; Same Concept, Very Different Process.” Aberdeen Group, June 2011. 3.

Can Disaster Recovery Be Active?Can Disaster Recovery Be Active?

►Does it still protect against disaster?

►But does it also have value when things

are running smoothly?

So what can I do and

why should I do it?

Self-Analysis is a Good ThingSelf-Analysis is a Good ThingAsk Yourself: Ask Yourself:

►What does one hour of downtime cost your company?

►How much data can your afford to lose?

►How long can a critical server be down?

►Where is your data stored? Locally? Offsite?

A DR plan allows you to consolidate servers, prioritize

and organize data and applications, and streamline

your processes.

How does a DR plan make you more How does a DR plan make you more efficient?efficient?

►Recovery and backup time is reduced

►More applications and data can be protected

►Saves the company money

►Ensures that non-mission critical systems

don’t become “single points of failure” for

mission critical systems

How can it save your company money?How can it save your company money?

►Efficiency saves money

►DR implementation can reduce costs by

more than 35%.

Source: “You Need Professional Help: A Case for Third-Party Consultants.” Aberdeen Group, July 2011. 3.

DR helps by:DR helps by:

►Allowing businesses to comply with

government regulations

►Enabling forensic recovery of critical

information

The recovery of digital evidence for use in

criminal or civil courts

Reasons why companies need a DR plan:Reasons why companies need a DR plan:

►Sarbanes-Oxley (SOX) – Public companies

must maintain backups of their data

►Regulations – Health Insurance Portability

and Accountability Act (HIPAA) – data must

be consistently available, even in a disaster

►Banking Regulations – Banks must meet or

exceed guidelines established by the FDIC.

Rekindle Your Relationship (with Your Data)Rekindle Your Relationship (with Your Data)

Ask yourself the following questions:

►How do I access old data?

►How do I test new applications?

►How can I be sure the solutions I try won’t

cause more problems?

“IDC research found that IT staff time

associated with backup and recovery

procedures could be reduced by 85% to

90% when automation and new

technologies were applied in midsize firms.”

Source: Randy Perry, Jean S. Bozman, and Raymond Boggs. “Business Risk and the Midsize Firm:

What Can Be Done to Minimize Disruptions?” IDC, June 2010. 2.

Summary of Backup and Disaster Recovery Summary of Backup and Disaster Recovery planning and implementationplanning and implementation

►Proactive, healthy, positive action to protect your

business assets

►Ensures that your business is running efficiently

►Keeps business running and able to generate

revenue

►Gives you the confidence in the fact that you can

survive in the event of a disaster!