Transparency 2.0Foundations in the Age of

Social Media

About Me

Things I am…

Things I am not…

• Digital strategist

• Tech geek and lover of gadgets

• Enjoyer of museums and parks

• A guru

• A ninja

• An expert

@jcbivins

What’s this guy talking about?

• Getting started with social media

• Effective collaboration (OR How To Get

Fewer E-Mails!)

• Tips, tricks, and tools

• What’s working

When we think of social media…

What it actually is…

Before you get started…

• Do you have measureable goals?

• Are you ready to commit?

• Do you have the content?

Watch. Listen. Learn.

Transparency 2.0

How am I going to get there?

Breakdown silos.

Who’s coming with me!?

Content and Conversation

Scheduling

Scheduling

Measure. Adjust. Repeat.

Rowfeeder

Tracking

• Google URL Builder

Google Analytics

Topsy

Twtrland

Facebook Insights

These guys get it.

Always remember…

• Tweet others as you would be Tweeted.

• Share valuable content.

• Ask thoughtful questions.

• Be transparent. Share stories. Show

your impact.

Questions?

Other Resources

• Smallact.com

• NTEN.org

• Mashable.com

• Socialbrite.org

• BethKanter.org

• Idealware.org

Stay Connected

• Tweet to @jcbivins

• LinkedIn: linkedin.com/in/jcbivins

• Follow me around NYC.

(No link here. You’ll have to do the legwork yourself.)

Thank you!