Foundation Center Social Media Presentation
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DAVID TINKER, CFRE OCTOBER 19, 2009 FOUNDATION CENTER Social Media and Fundraising
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Dave Tinker, CFRE's Social Media and Fundraising presentation at the Foundation Center of the Carnegie Library of Pittsburgh - 10/19/09
Transcript of Foundation Center Social Media Presentation
DAVID TINKER, CFREOCTOBER 19, 2009
FOUNDATION CENTER
Social Media and Fundraising
Social Media
What is Social Media?Many Examples – email, blogs and news,
wikis, videos, IM, bookmarks, books, music and presentations
We will focus on: Facebook Twitter YouTube LinkedIn
More than 250 million users worldwideCurrently most popular in USFund Raising – Causes & CharityGiftsFan Page vs. EventsProspect Research
Expects 19 million users by 2010Created real-time searchWatch trends as they happenStarting to allow ads, testing lists
YouTube
Part of GoogleNonprofit ChannelsEmbeddable on WebsitesDonate button
50 Million UsersPrimarily ProfessionalsGroups
Announce Events Share news, links, updates Only allows a few 3rd party developers
Is Social Media Right for You?
Which social media tools will allow you to reach your desired audience?
How will you incorporate it into your current online and offline efforts?
What resources can you put into it?Who will do the work?Do you have a need for a Social Media policy
for your organization?
Conclusion…What We’ve Learned
Social Media Isn’t a Fad Billions of users across the globe
There are many, many tools No one tool is right for everyone They are not hard to learn
Enhances your fundraisingYou should think strategically with Social Media
Links
Alltop - http://social-media.alltop.com/ Beth Kanter - http://beth.typepad.com/ Causes - http://www.facebook.com/causes Facebook CharityGifts - http://is.gd/3j5MA GiveZooks! – www.givezooks.com Netwits Think Tank - http://is.gd/3j39N &
http://is.gd/3j3g4 Seesmic – http://www.seesmic.com Social Media Policies – http://is.gd/4mxAkTweetdeck – http://tweetdeck.com/beta/
Contact
Dave Tinker, [email protected]
www.twitter.com/davethecfrencesocialmedia.wordpress.com www.delicious.com/davethecfrewww.linkedin.com/davethecfre
www.slideshare.net/davethecfre
