Fostering a Good Life - EconomyNext

78 ECHELON.LK NOVEMBER 2020

Fostering a Good Life

Small businesses may not get that ‘Too Big to Fail’ treatment, but they can have a profound impact on people’s lives and help shape sustainable futures; GLX supports such businesses, like the ones featured here

S P E C I A L B R A N D E D C O N T E N T F E A T U R E

NOVEMBER 2020 ECHELON.LK 79

GLX, or GoodLife X, is a program offering support and solutions for innovative sustainable busi-nesses. GLX aims to help small businesses that can have a positive impact on wellness and health, the environment, and foster social and economic prosperity, to scale their products and services to reach local and global markets. GLX is set on a mission to give wings to innovative ethical and sustainable business ideas that improve people’s lives. Bridging the gap in such sectors to immerse through innovative solutions, in order to cater to the sophisticated needs of international markets and create economic opportunity in Sri Lanka.

Large opportunities are brought forward by GLX through its international partner network to the Sri Lankan economy in food, agri, wellness, travel and design sectors that are yet to explore their full potential.

The accelerator programme of GLX entails 12 weeks of intense, rapid, and immersive business coaching, mentoring, and seed financing. The following pages will introduce you to ten start-ups that have completed the GLX accelerator programme in 2020.

The Accelerator works closely with the European Business School in Berlin (ESCP) hosting a pool of international mentors who conduct the program and coach the founders together with industry experts. GLX was initiated by GIZ Sri Lanka on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ).



Being the fourth largest coconut exporter in the world, the importance of coconut in Sri Lanka is immeasurable, especially its use in the daily cuisine. It is used and exported predominately in the form of desiccated coconut, brown fibre, virgin coconut oil, and coconut water.

However, Shiran Salgado the co-founder of Sebastco, an engineer by profession with a passion for sustainable materials says that coconut-fibre is the best sus-tainable material out there in terms of its functionality. As a result, when he and his friend set out to start a business in 2018, they ended up using coconut-fibre after testing out several other materials and products which even though were branded as “green and sustainable”, weren’t actu-ally 100% factual.

His view is that most of the products sold off as “sustainable” is just green spleen. “To get out of this sustainability crisis we do not have to invent new materi-als, our ancestors invented some fantastic materials thousands of years ago. So, we just have to re-use those materials and bring in to practise their methods to the modern era.”

Sebastco sandals are 80% natural and 60% sustainable. The difference is, for a product to be sustainable it must use

organic materials, but the cotton used in the product is not organic plus a synthetic form is used. Therefore, they are planning on using all natural and organic components which will make the products 95% natural and sustainable.

Joining Good Life X (GLX), Salgado says helped him understand other aspects of the business such as branding and finance. “Even though there is knowledge on internet, it’s not curated, so joining GLX mentorship helped me understand the business better and opened doors for me. The experiences shared by other entrepreneurs on-board was also an eye-opener. I’m able to forecast and fine-tune my story better now.”

With the experience gained and having faced a bigger challenge such as COVID-19, Sebastco wants to streamline its production and manufac-turing stream and make the product 95% to venture into foreign markets.

Making coconut great againSebastco produces sustainable products, with a goal of using up to 95% all-natural materials. Its first product is a sustainable sandal, in which all raw material is locally sourced and is 80% natural.

Founder: Shiran SalgadoCompany name: SebastcoArea of Sustainability: Sustainable manufacturing, eco-friendly consumption with novel coconut-fibre sandals and home accessories

Sebastco produces sustainable prod-ucts, with a goal of using up to 95% all-natural materials. Its first product is a sustainable sandal, in which all raw material is locally sourced and is 80% natural.

W e b s i t e : sebastco.comF a c e b o o k : sebastco.bornnotmadeI n s t a g r a m : sebastco_bornnotmadeA d d r e s s : 31A, Amarasekera Mawatha, Colombo 5 E m a i l : [email protected] h o n e : +94 773 102 243



W e b s i t e : sebastco.comF a c e b o o k : sebastco.bornnotmadeI n s t a g r a m : sebastco_bornnotmadeA d d r e s s : 31A, Amarasekera Mawatha, Colombo 5 E m a i l : [email protected] h o n e : +94 773 102 243

mally trained in business,” explains Sion. “And I’ve been working on Moonshadow for five years by just feeling my way through it. GLX has given me so many tools and perspectives that I wouldn’t have otherwise considered. It has helped me be more organised and connected to the core of the business again.”

Sion’s advice for entrepreneurs hoping to build a start-up is to go for it. “I believe in slow and steady growth. We have never gone into debt, so I’ve been able to stay true to the vision. If you’re not financially abun-dant, you’re probably abundant in another area, and it’s worth investing that capital into your business before you get caught up in the burden of investment. Invest time, energy, effort, motivation, creativity and whatever else you can leverage, but do it in a way that is right for you.”

Indigenous organic personal care goes mainstreamMoonshadow Naturals is on a mission to help people take care of themselves, and the environment

Founder: Sion ZivetzCompany name: Moonshadow NaturalsPartners: Although Sion started the company on his own, product development is done hand-in-hand with Megamali, the heart and soul of their operations. Area of Sustainability: Healthy living, environmental sustainability.

W e b s i t e : moonshadownaturals.comF a c e b o o k : moonshadownaturalsI n s t a g r a m : moonshadownaturalsA d d r e s s : Ruwanpaya, Belipola, Mirahawatta, WelimadaE m a i l : [email protected] h o n e : +94 777 568 609

Moonshadow Natu-rals is a sustainable and environmentally friendly body careproducer, that empowers women to make independ-ent income from the comfort of their homes.

Moonshadow Naturals came into being when founder, Sion Zivetz, observed that people’s personal care routines were doing a lot of harm to the environment, this includes soaps and detergents. All their products are natural, biodegradable, safe for skin with packaging that is composta-ble, reusable, or recyclable.

The company also supports women in rural Sri Lanka that didn’t have the option to work and care for their families in an accessible way. With working-from-home, flexible work schedules, as much time off as needed, honest pay, skills training and more, Moonshadow Naturals offers them an opportunity to participate in a space they normally would not have access to.

They formulate the products through a long process of research, testing, and exploration of ingredients. Their focus is on using ingredients that are readily avail-able and easy to source in Sri Lanka. The products are shelf-stable and require no chemical preservatives — every product is pure, botanical, and fresh. Further, they don’t use synthetic colours, detergents, fragrances or fillers. The brand is working on certifications so they can enter new markets and reach a wider consumer base.

Moonshadow Naturals’ experience with GLX was incredible. “I’m not for-




The idea for RAW came to Ronali while at church one day at the start of 2016 when she was looking for her purpose in life. After months of research into juices, she stumbled upon research on Gerson therapy, where a doc-tor discovered that giving people high doses of organic juices helped cure non-communicable diseases. These include cardiovascular disease, chronic respiratory disease, cancer, diabetes, and liver and kidney disease, mainly because of bad lifestyle choices, poor eating habits, and insufficient exercise. Her work with the Ministry of Health helped her understand that you should have 400 grams of organic fruits, vegetables and leafy greens a day in your diet.

Today, together with input from Ayurvedic doctors, RAW uses Sri Lankan, indigenous fruits, vegetables, and Ayurvedic greens to give people their daily intake of fruits, vegetables and greens in individual drinks and through cleanses. To increase gender participation, the brand only employs women, many of whom are the primary breadwinners in their families. RAW’s future is looking bright with a plan to be available islandwide and ready to export by the first quarter of 2021. Utilising new technology, her juices will have the shelf life she needs without added chemicals and additives while keeping the nutrition intact.

Ronali found the GLX program phenomenal, receiving appropriate advice from mentors in the areas she needed help and support with the most. It helped her clear her mind in terms of where the brand was heading.

She shares a wholesome bit of advice for entrepreneurs hoping to build their startup: “The businesses that truly succeed are the ones that solve a problem. So think, ‘how is my busi-ness solving a problem people have in their daily life?’ Thereafter, maintaining and sustaining your business is the hardest thing. If you want to be an entrepreneur, have resilience, a thick skin, and get ready to make sacrifices. Never give up and just keep going.”

Wholesome goodnessRAW is taking fresh organic juices to a whole new level

Founder: Ronali PereraCompany name: Refreshing Ayurvedic Wellness (RAW)Area of Sustainability: Responsible consumption and production and gender equality

RAW is an all-women run business that produces cold-pressed fresh juices. All the products are organic and pro-duced via renewable solar energy and with sustainable packaging.

W e b s i t e : rawsrilanka.comF a c e b o o k : https://www.facebook.com/refreshingayurvedicwellness/I n s t a g r a m : rawsrilankaA d d r e s s : 382/9 NAS Silva Mawatha, PepiliyanaE m a i l : [email protected] h o n e : +94 777 710 229


W e b s i t e : rawsrilanka.comF a c e b o o k : https://www.facebook.com/refreshingayurvedicwellness/I n s t a g r a m : rawsrilankaA d d r e s s : 382/9 NAS Silva Mawatha, PepiliyanaE m a i l : [email protected] h o n e : +94 777 710 229

Twenty-one year-old, Yathusha Kulenthiran, from Kilinochchi, a town in Northern Sri Lanka, started Olai as part of her final project for Uki Coding School hosted by Yarl IT Hub. She says when she set out to come up with a start-up idea for her project, all she could think of were the Palmyra trees. “Our life revolved around the Palmyra tree and most of the time it was our only source of livelihood.”

Palmyra by-products can be used as an alternative for a range of daily-use items includ-ing food. Often these products are made and produced by women in the north as part of their daily routine.

However, these artistic creations have been centred-in and are mostly used only in the North. They have not been marketed or com-mercialized elsewhere in the country, therefore, it has remained a souvenir.

Kulenthiran decided to explore further and globalize these unheralded products, and thus, she founded Olai, an innovative online plat-form selling artisan Palmyra based products world-wide.

Launching in 2019, Kulenthiran works with a handful of Palmyra artisans, who are mainly women from Kilinochchi, Jaffna, Vavuniya, Mullaitheevu, and Mannar.

“Through Olai, I want to connect these pro-ducers with potential customers both locally and internationally.” Customers can buy and order customized products via Olai’s Instagram handle.

The biggest challenge Kulenthiran faced at the initial stages is to finalize the manufactur-ers and to bring their products to acceptable standard. The second major issue she had was to find the right customer base and to convince them to buy the products.

Having learned about GLX through her

A journey of possibilitiesOlai is taking humble Palmyra-based foods and crafts global

Founder: Yathusha KulenthiranCompany name: Olai Shop Pvt LtdArea of Sustainability: Eco-friendly Palmyra-based products

W e b s i t e : olai.shopF a c e b o o k : olaishopI n s t a g r a m : olai_shopA d d r e s s : 755/2, Hudson Road, Vaddakachchi, KilinochchiE m a i l : [email protected] h o n e : +94 763 167 846

peers, she joined the GLX program intending to learn business and mar-keting strategies to enhance her knowledge and scale her business.

“During the program, I learned a lot about the areas in business mar-keting and was able to expand my network with other participants. This program is a good opportunity for budding entrepreneurs to accelerate their growth.”

With a clear picture of her market segment, Kulenthiran wants to cater to the diaspora scattered across the world. She has already found customers in the UK, Switzerland, Australia, and Canada.

Olai is now able to make enough profits to cover the costs and expand. “Just try to achieve your goals with passion. Have a clear idea of your product/start-up. Look for opportunities plus find a mentor to advise, motivate, and inspire your success story.”

Olai is a business for Palmyra products. The startup designs and produces alter-natives to replace daily use plastics and other house-hold items with palmyra products.



On the road to efficiencyBusSeat.lk is making Sri Lanka’s fragmented intercity travel more efficient

Founder: Prasanth SubendranCompany name: BusSeat.lk (TechKitez Pvt Ltd)Area of Sustainability: Reducing emissions and providing low-carbon solutions.

The idea for BusSeat.lk came about when Prasanth realized that it was difficult book-ing a seat when he travelled to and from Jaffna, his hometown. At the time you could only make a booking through an agent or bus operator, and even then, you risked double booking or your reservation not getting recorded properly. You’d only find out when you arrived at the station to depart.

BusSeat.lk was born out of this neces-sity through a competition by the Yarl IT Hub, where they won Rs.1 million in seed funding. Their website allows pas-sengers to search and book a bus ride for long trips. The bus operators also have an app that helps them view and man-age direct bookings should they receive it. The passenger will receive an SMS or email confirming or cancelling their seat. To grow their inventory, BusSeat.lk shares it with the agents too. The focus is to build a platform to onboard all bus operators and create a sharable digital inventory of seats. The company is also keen to work with the government on the e-governance program to offer solutions. With Prasanth’s venture, he is encouraging customers to use public transport over their personal vehicles for long-haul trips, thus effectively reducing the carbon footprint.

The GLX program helped Prasanth to speed up his product. “We had to put down what our plans are for the next few months that helped identify what

the business’ next steps can be. I also met with other startup founders outside of my network, which was great,” he says.

Prasanth encourages other hopeful young entrepreneurs to just do it if they have an idea for a product: “If your product solves a problem, go for it. With BusSeat.lk, it resolves an issue Sri Lankan people have, so it made sense to do it.”

W e b s i t e : busseat.lkF a c e b o o k : BusSeat.lkT w i t t e r : BusSeat_lkA d d r e s s : 479, 1/2, Galle Road, Colombo 6E m a i l : [email protected] h o n e : +94 766 764 848

BusSeat.lk is an online platform that connects passengers with bus operators that creates an effective scheduling mecha-nism, in the absence of one. Their goal is to reduce emissions by enabling more people to use public transport




Grow your own foodWawamu is promoting urban farming and takes care of plants for busy people with IOT tech

Founder: Sheshan GamageCompany name: WawamuPartners: W. N. R. P. PasinduArea of Sustainability: AgriTech, sustainable agriculture

devices and sensors which monitor plants so people can get on with their busy schedules. The company also provides sensors for soil moisture, pH value and humidity to large-scale farms, monitoring conditions for specific crops.

Sheshan learned many things about running a startup thanks to the GLX program. “You can ask questions and learn from the mentors. You also learn about how some products offer more pain than gain. And, you walk away with a clear idea of your business model and how you need to operate it,” he says.

“Find out what is a pain point for people,” he advises aspiring entrepreneurs. “When you do, try out the product and observe how it goes. Then, fine-tune the product or prototype and fix on a working model that solves all the pain points you identified.”

W e b s i t e : wawamu.com F a c e b o o k : Wawamu-107848333906066A d d r e s s : 65/12, Kalalgoda Road, PannipitiyaE m a i l : [email protected] h o n e : +94 771 518 969

Wawamu has tech-nology that enables people to grow their own chemical-freeproduce in their own homes. It has a tower system which allows consumers to grow up to 12 vege-tables in one square foot of space.

Sheshan came up with the idea for Wawamu when he realized that most farmers have harmful practices when growing produce. He strongly advocates for making the effort to grow your own crops at home. With the growing pan-demic, now is as good a time as any to start the process. With hydroponic tech-nology (‘hydro’ means aqua and ‘ponic’ means tech), Wawamu offers a solution for all Sri Lankans to grow their own crops. This technology allows you to water your crops regularly while recycling the water used. You only have to change out the water every three weeks. If you’re growing lettuce, you’ll have a full head in 40 days, bell peppers in 61 days, and tomatoes in 70 days.

Coming up with a balance during the watering cycle, taking into consideration Sri Lankan temperatures and humidity levels, was initially tricky. But after two months of research and development, they figured it out. The goal is to offer people the option to grow their own produce at home without the harmful pesticides. You get to watch something you put effort into to grow, and then reap the benefits. The score of happiness plus nutritious food are what makes this product unique.

Wawamu provides IOT powered


Mindful experiencesMindful Travels is a community platform for discerning, likeminded travellers

Founder: Amar RiyazCompany name: Mindful Pvt. Ltd.Area of Sustainability: Sustainable travel

W e b s i t e : mindfultravels.netF a c e b o o k : mindfultravellersI n s t a g r a m : mindful.travelsA d d r e s s : 16 Fifth Lane, Col 3 | 14 De Kretser Place, Col 4E m a i l : [email protected] h o n e : +94 770 273 891

Mindful Travels is a curated mar-ketplace for sus-tainable-minded travellers. The business concept is to identify unique experiences that are also sustainable and have them all availa-ble in one space

Working four jobs at the time, Amar saved enough money to afford himself a trip to Thailand for personal growth during his gap year. A particular boat safari on the Phi Phi island was out of his budget and despite asking fellow travellers in his hostel, not one was willing to join him so that the cost could be pooled. This got him thinking; out of the thousands of people on the island, there must be a few who would have said yes, and it would have been a chance to meet like-minded people.

Mindful Travels curates hosts who offer an experience that would allow users to enjoy experiences with mindfulness at heart. Users can create events around these experiences which will notify oth-ers within the community. This allows them to join the event and take part in these experiences together. Events can be either private, public, or subscrip-tion-based groups. One such example is a paid group for sustainable personal care products which will get the subscriber a care package every month and be able to communicate within the group with other subscribers and content put out by the host.

Being surrounded by people and men-tors with a similar mindset of sustainabil-ity was the driving force behind joining the GLX accelerator. GLX honed their focus, away from the multiple services that were initially planned, towards what worked and how to improve upon it. They also helped understand their value proposition more and how they could strengthen it.



W e b s i t e : mindfultravels.netF a c e b o o k : mindfultravellersI n s t a g r a m : mindful.travelsA d d r e s s : 16 Fifth Lane, Col 3 | 14 De Kretser Place, Col 4E m a i l : [email protected] h o n e : +94 770 273 891

Local Forecast was cofounded by Alifiya Mutaher and her business partner, Buddhima Kurukulasuriya, who is based in the United States. In these creative spaces, there is a lot of local talent who do thoughtful and meaningful work living independently of their product. Through Colombo Design Market, they curate and feature brands that are pushing the bound-aries and are setting the benchmark for creative identities coming out of Sri Lanka. There is a multitude of other subcultures that aren’t as prominent that are given a platform for people to access.

Colombo Design Market has been active for six years and until now was solely a community-based event platform bringing together local art, design, and creative ven-tures where a lot of work happens in these spaces, but work that happened in silence. The need for an online platform arose which would remedy this and be able to grow the community beyond Colombo, giving access around the island, as well as outside of it, where there is a large interest in the work that local creatives are doing. This gave birth to Local Forecast.

Local Forecast took part in the GLX programme at a time when they were

W e b s i t e : localforecast.lkF a c e b o o k : Local ForecastI n s t a g r a m : @localforecast.slE m a i l : [email protected] h o n e : +94 779 425 570

Fostering a creative cultureLocal Forecast built by the Colombo Design Market team to give creativity a voice

Co-Founder: Alifiya MutaherCompany name: Local ForecastPartners: Buddhima Kurukulasuriya, Co-FounderArea of Sustainability: Creative culture, community

making decisions like setting up the business, back-end management, the legal aspects etc. The programme helped narrow down and focus on OKRs (Objective and Key Results). The communication between the other startups in the cohort helped shed some light on other key areas of the business they needed to look at.

Currently, Local Forecast is set up for local delivery with worldwide ship-ping to be something to see to in the future. Another thing they are looking at is to make the business more of a cooperative where the vendors who are on the platform have stakes and can make decisions in the company to grow quickly as a collective.

Local Forecast is an online store and storytelling platform, for artists, artisans and designers in Sri Lanka. Their goal is to nurture creative culture through collaboration




A startup that helps small businesses reach buyersGoodfolks elevates products and ideas of micro, small and medium businesses to global standards

Founder: Dinesh Perera & Anne PereraCompany name: Goodfolks Private Limited Area of Sustainability: Responsible consumption

that they aspire to. Goodfolks was born as a way of identifying these products and ideas and transforming them through a process of value addition. They are then placed on a platform targeted towards the discerning consumers.

MSMEs have an issue when it comes to identifying and reaching markets that are willing to pay the right price for their products. These businesses fail to trans-form their products with more finesse and in their branding message. A lot of red tape and bureaucracy stands in the way of these businesses as well which adds another restriction to get certifications.

Goodfolks helps these MSMEs with logistics, getting the certifications required and identifying the issues that are unique to these businesses. It especially targets eco-friendly businesses with indigenous or organic products. They are also looking at creating a resource board in all three languages which will provide this informa-tion for other MSMEs who are looking to go through similar certification processes like those required for healthcare goods.

Initially, Goodfolks was looking to target a majority of exported goods but COVID put a stop to that, that, and the lack of contacts proved a big challenge. Currently, Goodfolks gets the majority of their revenue from the local market to the point where they are overwhelmed with orders.

GLX helped tackle this complex busi-ness model by helping Goodfolks make sense of all the moving parts and provide a direction to move forward. Through the mentoring sessions, areas of business that were previously unknown were covered well, and helped the company gain clarity on what it is they were looking to offer. GLX brought in mentors who offered a good mix of both foreign and the right kind of local expertise which proved invaluable.

W e b s i t e : goodfolks.shopF a c e b o o k : goodfolks.shopI n s t a g r a m : goodfolks.shopA d d r e s s : 15 A Mahasen Mawatha, Colombo 5E m a i l : [email protected] h o n e : +94 776 808 444 (Hotline) | +94 740 008 248 (Dinesh-Direct)

Goodfolks operate an e-commerce plat-form, that sources unique products produced by indi-viduals and MSME’s across Sri Lanka under one brand name. The goal is to support ethical, sus-tainable and organic producers.

Goodfolks was started as an idea between Dinesh and his sister who both have backgrounds in marketing, branding, and communications: it was apparent that during the lockdown, there were several micro-small businesses with amazing ideas who were unable to connect to the right audiences. Despite these businesses having innovative solutions and access to quality raw materials, the value falls short of the standards


W e b s i t e : goodfolks.shopF a c e b o o k : goodfolks.shopI n s t a g r a m : goodfolks.shopA d d r e s s : 15 A Mahasen Mawatha, Colombo 5E m a i l : [email protected] h o n e : +94 776 808 444 (Hotline) | +94 740 008 248 (Dinesh-Direct)


Owita was conceived when Vihagun iden-tified a large gap in the consumer foods market: organic foods are not readily avail-able islandwide, and priced at a premium where they are found in usually niche markets. What Owita is looking to solve is the lack of access to pure, organic foods for the entire country.

To date, no one has thought about the processes beyond buying from the few organic farmers in the country. There wasn’t a system in place to make the process efficient to where mass produc-tion is viable to allow the population of a country to have access to organic food. Owita builds decentralised ecosystems based in cities where they convert existing farmers to organic produce by provid-ing them with all the infrastructure and knowledge required. Owita then assures these farmers by buying their produce at a guaranteed price throughout the year if they cultivate based on the supplied crop plan. This creates a community within that city and a delivery network covering that area, thus completing the ecosystem. Any city’s requirements for products that can’t be fulfilled by existing farms within the area are supplied by buffer farms else-where.

Owita’s value proposition comes from the model they built where the supply

Disrupting the niche organic food marketOwita is challenging the notion that organic produce is expensive and niche

Founder: Vihangun AriyaratneCompany name: Owita Naturals Partners: Kushan Amarasinghe , Anuradha Ranasinghe , Mahesh Wickramasinghe, Samitha JayaweeraArea of Sustainability: Organic Agriculture, Healthy Food

W e b s i t e : owita.lkF a c e b o o k : owita.lkI n s t a g r a m : owitaorganicsA d d r e s s : 614, Ketakewatta road, RagamaE m a i l : [email protected] | [email protected] h o n e : +94 112 967 697 | +94 715 956 949

isn’t limited to small quantities and the model is replicable with the same affordability throughout the country. Delivering the expertise, resources and knowledge required for farmers to not only make the switch to sustainable farming but also match/increase their wages.

The GLX Accelerator programmes values of ethical and sustainable living aligned perfectly with those of Owita. Looking to learn through the programme and the other startups that joined. Through the various mentoring sessions that covered all of the fundamentals a business would require, Owita was emboldened throughout the intense programme.

Out of the 48 major cities in the country, Owita is looking at covering three in 2021 and within ten years covering 25 cities using their model and having a large number of countrymen having access to organic food.

Owita Organics is setting out to enable Sri Lankans to grow and eat organicfood. Owita offers a complete end to end organic and healthy food solution withtrade stores, de-livery services and mobile stores.


Here are some of the impactful startups that have completed the GLX Accelerator programme

The inspired GLX Accelerator alumni



B e l l i s s i m aBellissima creates premium chocolate biscuit puddings in signature glass jars to minimise the impact on the environment. The company wants to tap into global markets with a signature dish by which the country can be recognised.

H o n e s t G r e e n sSri Lanka’s first indoor vertical farm, Honest Greens’ produce are chemical-free and use water efficiently. Its goal is to introduce sustainable farming practices and end over-farming.

S o z oSozo sources ingredients from rural farming communities for its range of completely natural drinks like ice teas, juices, and meal replacement drinks free of preservatives, artificial additives or colouring.

K i m b u l a K i t h u lKimbula Kithul has a healthy alternative to sugar and multi-use culinary ingredients that can be used for toppings, cooking or crafting cocktails. The company aspires to de-stigmatize kithul tappers and raise their living standards.

U s o n E a r t hUs on Earth is spreading sustainable agriculture among rural communities, purchasing harvests to incentivize farmers for adopting chemicals and pesticides free farming practices.

A n a n t a S u s t a i n a b l e sAnanta Sustainables has a goal to reduce plastic by recycling waste to create something useful and easily accessible to all, thus spreading awareness at the same time too. The company also works with waste management solutions providers to transition industries and consumers to sustainable packaging.


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